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Indianapolis 500 / IndyCar Series / Indianapolis Motor Speedway / Auto Racing / Sports Business

Sarah Fisher is a success story IndyCar should cheer

November 10, 2009

Izod IndyCar Series driver Sarah Fisher is a lot like the little engine that could. She just keeps plugging along.

Today, Fisher renewed her contract with AAA Hoosier Insurance. AAA will continue to be a personal sponsor of Fisher and will remain an associate sponsor on Fisher’s No. 67 Honda powered Dallara for the 2010 and 2011 Indianapolis 500.

The cheers for this deal should go far beyond the walls of Fisher’s small shop on the city’s northwest side. It’s great for the entire IndyCar Series. There have been few sponsors that more heavily activate their deal than AAA has with Fisher. You can’t drive on Interstate-465 without seeing a AAA-Fisher billboard, and their television ads run frequently in the region.

“We are very proud to be moving into a fourth and fifth year partnership with AAA,” said Fisher, who was is in Las Vegas for the AAPEX and SEMA tradeshows on behalf of a handful of her other partners. “Their ongoing support of SFR illustrates both sides of a successful partnership.”

Listening to AAA executives gush about Fisher’s affect on their business has to warm IndyCar higher-ups’ hopes for a brighter future.

“She has helped us build the AAA Insurance brand in a highly competitive marketplace,” said Steve Vernick, vice president of insurance for AAA Hoosier Motor Club. "She is a very disciplined and skilled athlete as well as a successful businesswoman. She also possesses the traits and values that are Hoosier ‘traditions.’ In short, Sarah is a fantastic person and we are very happy to continue our relationship with her.”

Fisher is a shining example of what can be accomplished if you stop whining about your lot in life and get busy trying to make it better.

She also has shown that it’s better to take your hammer to work with the idea of building yourself up, and not tearing others down.



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