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Sports Business

Horizon League inks five-year deal with IMG

July 13, 2011
KEYWORDS Sports Business

Horizon League recently announced it has signed a five-year deal making IMG College its exclusive multimedia partner.

Financial terms of the deal were not disclosed. Sports business experts estimated the deal's value to be in the low seven-figure range.

IMG College is a division of New York-based IMG Worldwide.

IMG College will manage and market all rights associated with advertising and sponsorship inventory including title sponsorship, venue signage, game programs, event promotions, and hospitality at Horizon League championship events. IMG College also has exclusive sales rights for public address announcements, Horizon League’s website, advertising, radio and TV broadcasts.

Horizon League, headquartered in Indianapolis, is an NCAA Div. I conference comprised of 10 schools including Butler University.

Since its inception in 2007, IMG College has grown to represent the sponsorship or multimedia rights for more than 100 collegiate properties.

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