The Score - Anthony Schoettle

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Sports Business

Danica Patrick ad burns hot

May 25, 2009
KEYWORDS Sports Business
Danica Patrick pushed the GoDaddy.com Web site to new heights during yesterday’s Indianapolis 500, according to officials for the domain name registry.

Web traffic spiked 163 percent during Sunday’s broadcast, as compared to last year’s, according to GoDaddy officials. Even more people logged on to GoDaddy.com immediately after the race this year, with a 570 percent lift in Web site visits.

“First and foremost, congratulations to Danica on her historic performance,” said Go Daddy CEO and founder Bob Parsons. “She made us all proud today on and off the track. It was amazing to watch the response to our new commercial ... visitors jumping online so quickly to see our Internet-only version.”

In her new cliffhanger commercial specially created for the GoDaddy.com sponsored broadcast, Danica told viewers to, “See what happens next at GoDaddy.com” and viewers responded almost as fast as an open-wheeled race car crossing the finish line, Parsons said.

Overall, 92 percent of all those surveyed said they thought the Internet-only version was “hilarious, funny, clever,” according to GoDaddy officials. 

To see Danica's Go Daddy commercials, including this year's Super Bowl ad and Danica's blog, go to www.GoDaddy.com/Danica.
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