Host Mason King talks with two local marketing experts — Bruce Bryant, president and creative director of Promotus Advertising, and Ken Ungar, president of Charge — about whether Lilly made the right move in taking its logo off a race car driven by Conor Daly, whose father used a racial slur 35 years ago.
WRWM-FM 93.9 once again is changing its format—and its call letters. Despite some listener discontent, Cumulus officials say they are confident in the change.
Through the first six weeks of the NFL season, the league has seen overall viewership decline 7.5 percent. For the Colts, it’s much, much worse.
Low ratings for WUBG-FM 98.3 could change with a planned onslaught of billboard and TV promotion. And its value to its owner is being part of a larger local and national advertising strategy.
Boom 102.9 FM likely will have a different vibe from the throwback station launched by Cumulus Media last December that briefly skyrocketed to the top of ratings.
Eight firms are bidding to be the media-buying and planning-services agency for the Hoosier Lottery. Though the Lottery's ad contract isn't as lucrative as it once was, the winner could score an annual six-figure payoff.
The Indianapolis Convention & Visitors Association is changing its name to Visit Indy and dramatically altering its logo to appeal to leisure travelers as well as meeting and convention planners.
WTHR led in the ratings for its nightly newscasts during the May sweeps in the key 25-to-54-year-old demographic, but TV stations are rapidly losing these coveted viewers. The addition of popular meteorologist Angela Buchman could help Channel 13 staunch further losses.
Bruce Bryant founded Promotus Advertising with little experience as an entrepreneur. Through mentors, biblical scripture and hard-won experience, he has culled several tenets for staying solvent and keeping a clear head.
Station owner McGraw-Hill plans to sell its nine television stations, including the Indianapolis ABC affiliate. The impact on local operations is unclear.
Indiana Black Expo is working to overcome last summer’s shootings and a recent staff mutiny, but observers say the root of the problem is declining interest among African-American adults in its signature event.
The Indiana Tobacco Prevention and Cessation account is worth $1.6 million to the minority owned agency.
