Indianapolis Business Journal

SEPT. 28-OCT. 4, 2009

This week's issue includes a story about the battle among job-hungry states—including Indiana—all vying for a Harley-Davidson manufacturing plant. Also, find out how the city Department of Waterworks' to-do list could cost ratepayers more money and learn how new IU Athletic Director Fred Glass is revving up the school's advertising efforts. And see what Lou Harry thinks about the Eiteljorg Museum's annual "Quest for the West" art show and sale.

Front PageBack to Top

Top StoriesBack to Top

Fred Glass takes center stage in IU football’s ad campaign

Athletics Director Fred Glass isn’t just calling an audible, he’s changing the advertising
playbook in Bloomington. Glass, along with his new senior assistant athletics director for marketing, Patrick
Kraft, are upping the ante this football season, with a 67-percent boost in television advertising and 20-percent boost in
the total media buy.

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FocusBack to Top

OpinionBack to Top

FAENZI: Can Kindle and books co-exist?

While on a long flight recently, I noticed that the woman sitting next to me was using a “Kindle,” the e-book
device that allows one to download books and click through pages. I mourn the fading away of the tangible,
the sensual—books, newspapers, letters.

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Novel partnership promotes peace

Through partnership with Indy Parks, Peace Learning Center is making a difference in the lives
of central Indiana youth and families while enhancing Indy Parks’ mission.

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Nucor story was fair and balanced

We understand that it’s never easy to report on a dispute between two local companies and we appreciate the balanced
way in which you reported the [Sept. 14] Nucor story.

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Health care reform: Prepare for change

With the uncertainty surrounding health care reform, only
one thing seems definite: Some level of change is coming. In that light, employers have two options: Fret over the impact
these changes might have on their businesses, or act now, meeting the needs of today while forging a plan for addressing a
changed landscape.

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In BriefBack to Top

Clarian CEO pines anew for public insurance option

Most business groups cheered when Sen. Max Baucus, D-Mont., introduced a health reform bill with no so-called public option,
a controversial government-run insurance plan for working adults. But there’s a big group that would like
to see it back on the table—hospitals.

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Architecture firms launch energy venture

Architectural and engineering firm Schmidt Associates Inc. and mechanical contractor Johnson Melloh Inc.
have partnered to form Energy Solutions by JMS, which will promote energy-savings programs to school
districts, libraries and units of local government throughout the state.

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Historic building gets reprieve

The Historic Landmarks Foundation of Indiana and the Salvation Army have worked out a deal that could save a Queen-Anne-style
building on Michigan Street just west of Alabama Street.

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MZD, Kron add clients to roster

Two local advertising agencies recently signed new clients: MZD Advertising signed a deal to be agency of record for Edward’s Transmissions and Engines, and Kron & Associates recently was named agency of record for the School of Adult Learning at Anderson University.

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