Need something? They’ll trade you: Industry consolidation is remaking bartering terrain
Marketing firm owner Lorraine Ball knows how to promote a business-a valuable commodity among cashstrapped entrepreneurs looking to bolster their bottom lines. So it’s little wonder that she is able to trade her expertise for services she needs, whether it’s help with an online video or time with a personal trainer. Ball is among a growing group of small-business owners embracing the age-old barter system, methaphorically scratching one another’s backs to save on cash and credit. Although Ball prefers to…