Insurers go to the dogs, cats: Pet policies rise as owners show growing willingness to spend on their animals
Max the golden retriever has lymphoma. But fortunately for him, the disease is not a death sentence. That’s because a pet insurance policy covered most of the $4,000 in chemotherapy and drug treatments needed to keep the canine alive. While the pet insurance industry remains relatively small, it is gaining popularity. From 1994 to 2003, the number of people purchasing health care coverage for their four-legged friends rose 76 percent, according to Veterinary Pet Insurance in Brea, Calif. Dr. Jim…