Is title sponsor in 500’s future?: Indy Racing League throttles up sales efforts, considers aggressive new marketing deals
The Indy Racing League is overhauling its sales effort, an initiative industry observers said could lead to an eight-figure annual title sponsorship and exponential growth for the league and its teams. Officials for the company tabbed to lead the revolution said there isn’t any sponsorship deal that won’t be considered by Speedway brass, including a title sponsorship for the Indianapolis 500, a sacred property once thought untouchable. Race fans have been focused on the Brickyard’s 2-1/2-mile oval this month. But…