Phone-system expert answers entrepreneurial call: Via savvy marketing, she turned her knowledge of telecommunications into a thriving consulting business
When Barb Grothe said goodbye to her paycheck and job security 19 years ago, she was just a little scared and wondered, “Now what do I do?” She had office space for her new telecommunications consulting company, Telecom Resources, and 15 years of experience, but no clients. So she went about making herself known: she wrote articles for magazines, newspapers and journals (including IBJ) and scheduled speaking engagements. Almost each venture produced new clients, and Grothe was on her way….