Million dollar baby: Hospital reaps benefits of caring for high-profile boy A public relations jackpot
The Afghan boy may have arrived last month at Riley Hospital for Children with heart trouble and a need for complicated surgery. But behind those soft, brown eyes and that adorable smile lies a 12-cylinder marketing engine. A sample of the 15-month-old’s power: Qudrat’s often-reported story created at least $1 million in free media for Riley, according to hospital officials. That’s 10 times the amount Riley spends on print or broadcast advertising in a year. He could be responsible for…