Heartland’s push for national attention is working: But local film organization’s endorsements still have a ‘family-friendly’ feel
Since 1991, the Heartland Film Festival has brought uplifting independent films to Indianapolis every year, building a reputation with time and an impressive $100,000 grand prize for the best feature. Then two years ago, it decided to aim a little higher. With help from a $3.7 million grant from the Lilly Endowment Inc., the Indianapolis organization set out to make its brand so well-known to consumers that a Heartland award would be the equivalent of the Good Housekeeping seal of…