Aprimo prepares $50 million IPO pitch for Wall Street: Marketing software-maker’s sales reach $51.6M
Fast-growing local marketing software-maker Aprimo Inc. already has done much of the heavy lifting to ensure its $50 million initial public offering is successful. Now comes the most grueling part. Over the last four years, the company nearly quintupled its sales. In 2006, Aprimo turned its first profit. After lining up Morgan Stanley & Co. to serve as lead underwriter, Aprimo on Sept. 10 filed a preliminary prospectus for the IPO with the Securities and Exchange Commission. Next up: the…