State springs for beefed-up tourism campaign: Early study shows “Restart your Engines” works
When the state kicks off its spring tourism ad campaign April 22, it will have a little more staying power thanks to a 38-percent surge in spending. The increase, made possible by cutting back in other areas, means a total of $550,000 will be spent on TV, radio and magazine ads targeted not only at neighbors in Chicago and Cincinnati but also Hoosiers from Evansville to South Bend. “We thought it was really important to put more money into that…