Car wash company cleans up: Mike’s Express grows by luring loyal clientle
The state’s best-known car wash company has found a new formula for success it hopes will rival its popular multiwash books: monthly passes that practically guarantee a permanent shine. Indianapolis-based Mike’s Express Carwash already has enrolled more than 3,000 customers in a monthly membership program, launched in September, that allows unlimited washes in exchange for a monthly fee. Express wash passes are $39.99 per month, and “Works” passes are $69.99. “It’s truly for the person who always wants a clean…