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Making a splash: Delta Faucet aims for hip and handy with unique rebranding campaigns

Delta Faucet Co. has succeeded in luring fashionistas to its high-end line. Now the company wants to coax weekend wrench wielders into buying its most-affordable faucets. The Indianapolis subsidiary of Michigan-based Masco Corp. is launching its second major branding overhaul in two years. And Delta is again taking the account from a big-city ad agency and handing it over to locally based Young & Laramore. Young & Laramore, one of the few local agencies focusing almost exclusively on national brands,…

NOTIONS: A tale of two kings and one fortunate kingdom

For the fifth year, some colleagues and I have penned comedy for a cause. The Indiana Repertory Theatre, which usually chooses its playwrights more carefully, erred again by soliciting our scriptwriting “talent” for its faux-radioshow fund-raiser. So on June 3, a cast of Indianapolis celebrities-from the media, not-for-profits, government and business-donned makeshift 17th-century garb, mounted the Indiana Roof Ballroom stage, and hammed up “Shakespeared: A Midsummer Night’s Scheme.” Our tall tale featured two kings-Mitchard and Bartholomie-trying to outdo each other…

In midst of sale, Marsh rolling out new slogan: Grocer says it’s the place to ‘Treat your family well’

Executives at Fishers-based Marsh Supermarkets Inc. aren’t sitting on their hands, despite signing an offer a little more than a month ago to sell the grocery chain to a private equity group in Florida. For the past two years, they’ve been scratching away on flip charts coming up with a new brand. And they figure they might as well put it to use. They launched the new identity last month with the help of Dallas-based Ivie & Associates Inc., an…

From Ukraine with love: Helping the elderly remain independent and at home is the fundamental goal of home-health-agency founder

When Etelka Froymovich immigrated to Indianapolis in 1977, the Ukrainian-born pediatric nurse found the only job available to her was as an aide at Colonial Crest, a local nursing home later purchased by Arkansas-based Beverly Enterprises. She had never worked with the elderly, but quickly found her life’s passion. Twenty years after arriving in the city, Froymovich opened Home Services Unlimited, a licensed home-health care agency on the northwest side that provides care for elderly and developmentally disabled people. Overcoming…

ECONOMIC ANALYSIS: Motor-vehicle jobs: a path to the future?

Would landing a new Honda plant be a plus for the Indiana economy? You bet it would. In fact, it’s hard to think of any similar-size investment that holds the same immediate potential for supporting additional jobs beyond those inside the plant walls. The project scores well on just about every objective measure you can come up with to assess its attractiveness. It draws on skills and occupations Indiana already has. Its activities hold great promise for new business for…

Companies confront truck driver shortage: Demand is high despite better pay, more time off

Amid the steady rumble of diesel engines, Ricky Smith parks his 18-wheeler among a raft of big rigs at the TA Travel Center in Boone County to relax and grab a bite to eat. It’s after 6 p.m., and the Tennessee resident is delivering grocery products on his weekly route that extends from Michigan to Georgia. Drawn by the opportunity to make more money, Smith ditched his job three years ago as a diesel mechanic to drive a truck. “I…

Buzzing with Activity: Unique Broad Ripple biz ready to offer franchises

Buzzing With ActivityUnique Broad Ripple biz ready to offer franchises For business partners Wendy Reed and Pam Weaver, life these days is starting to look a lot like the frenzy their company name projects: Sugar Buzz. They’re not really hopped up on sweets, but the Indianapolis women are flying high nonetheless-buoyed by the glory of being featured in a national magazine and the promise of franchising their unusual mix of children’s parties and dropin day care. The longtime pals combined…

Kroger shops for land: Grocer gathering property for full-size downtown store

Downtown residents might finally get their second full-service grocery store. Cincinnati-based Kroger Co. has purchased an acre of land immediately west of its store near the intersection of 16th Street and Central Avenue in hopes of razing the existing store and replacing it with a new, and much larger, grocery. “We would like to build a brand new store that incorporates all of the amenities that [we] have at our newer stores,” said Jeff Golc, a Kroger spokesman. Neighbors are…

Regional partnerships called key to making it: Purdue urges state manufacturers to join supply chain

Growing global competition is bringing local manufacturers together. And the definition of local is changing from around the corner to within 500 miles. Officials from Purdue University have conducted a series of manufacturing summits encouraging Indiana plants to tear down their separatist walls and become an integrated part of regional supply chains. “Supplier-based manufacturing is based on long-term relationships in a 500-mile radius, so we need to think about Indiana manufacturing regionally,” said John Sullivan, director of Purdue’s Center for…

eImagine Technology Group: Technology firm aims to deliver service with its software Owner: Hiring good employees key to small company’s success

Communication-and simplicity-can be a challenge when it comes to tech talk. “It’s like the old adage, if you ask a tech guy what time it is, he’ll tell you how to build a watch,” said Joel Russell, president of Indianapolis-based software developer eImagine Technology Group. But Russell works around potential “lingo” problems when he’s meeting with customers. No matter the industry, he looks for ways to automate inefficient processes using computer software. His goal is to save his clients time…

CHRIS KATTERJOHN Commentary: Having a big time in Little Rock

The guy from the Little Rock convention and visitors bureau said it himself: “That first airline ticket to Little Rock is the toughest one.” Maybe so, but I certainly wasn’t a member of the why-in-the-world-arewe-meeting-in-Little-Rock crowd. I was eager to check it out. I must confess, however, the extent of my knowledge about the capital of Arkansas was limited before the meeting I attended there June 1-3. I knew the city was home to many things Bill Clinton and to…

Credit Suisse applies Indiana private-equity-investment model in other states:

New York-based investment bank Credit Suisse is building quite a book of private-equity business in Indiana. Credit Suisse has been chosen to manage the Indiana Public Employees’ Retirement Fund’s new $105 million Indiana Investment Fund. It also directs the $73 million Indiana Future Fund, which was launched by BioCrossroads, a local organization dedicated to developing the state’s life sciences industry. Indiana’s not the only place Credit Suisse is applying its expertise. Last fall, Ohio formed the Ohio-Midwest Fund, a regionally…

BEHIND THE NEWS: Blame game rages on: What killed Paul Harris?

It’s been five years since the o n c e – m i g h t y women’s apparel chain Paul Harris Stores liquidated in bankruptcy court. To this day, an army of attorneys continues to battle over who’s to blame. On one side are attorneys for the Indianapolis company, which four years ago sued outside auditing firm PricewaterhouseCoopers, charging it with “gross negligence” for failing to detect a $7.5 million inventory overstatement and other accounting breakdowns. As the lawyers…

Diving for Dollars: Carmel water park looks to make splash by soaking up naming-rights deals

Carmel water park looks to make splash by soaking up naming-rights deals Carmel Clay Parks and Recreation has a novel business plan for the $55 million Monon Center at Central Park project that includes selling sponsorships and naming rights for its 10-acre water park and other attractions, possibly even for the entire venue. The mammoth development-which will feature meeting space along with sports facilities, including the water park and fishing lagoons-is under construction and won’t open for nine months. But the…

BRIAN WILLIAMS Commentary: Program opens eyes to community needs

In 1973, an automobile accident inspired a mother to create a dynamic memorial to the accomplishments of her son and for the benefit of the community in which he lived. For 30 years, the Stanley K. Lacy Executive Leadership Series has offered a unique perspective to 25 individuals on the issues confronting our city and region. Guided by a moderator through tours, seminars, reading and interaction with experts, the participants debate education, government, health and human services, the justice system,…

Firing blamed on bug: Wrongful-termination lawsuit by St. Francis employee says software installed porn links

Respiratory therapist David Farr claims he lost his job with St. Francis Hospital and Health Centers last year over an infection that never harmed a patient. Hundreds of pornography links found in a computer Farr shared with six other therapists prompted the hospital to fire him. However, Farr said he never knew the links existed, according to a lawsuit he filed in federal court over his dismissal. The therapist blames poor computer security for allowing malicious porn-promoting software from Russia…

INVESTING: Weak markets could lead to a nasty surprise

If you open an account at a brokerage firm and deposit $100, you can sign a margin agreement and borrow enough money from that broker to buy $200 worth of stock. For years, market watchers analyzed the margin interest on the New York Stock Exchange-which measures how much stock people are buying using margin-as a reliable indicator of overbought or oversold conditions. Things have changed today, though, and that could have a serious effect on your portfolio. NYSE margin information…

State looking for suggestions for prime downtown land: Request for proposals signals possible sale of parcel near IUPUI, Central Canal

Indiana is turning to developers to help brainstorm on what type of development might fit a prime real estate parcel two blocks from the Statehouse. The state owns the three-quarters-ofan-acre site at the intersection of Vermont Street and Indiana Avenue. State officials have determined they can do without the space, which is currently used for state employee parking. The official request for ideas, posted June 7, asks for proposals that might “present the state with the opportunity to realize revenue…

Women MD numbers soar: Title IX passage in 1970 credited with spurring educational opportunities

When Colleen Brown graduated from the Indiana University School of Medicine in May, she was part of a class making history. For the first time, the medical school was graduating more women physicians than men-131 and 128, respectively. Since 1970, there has been a 10-fold increase in the number of women physicians, according to a February 2006 study by the American Medical Association. In 1970, only 25,404 women graduated in the United States in all medical specialties. By 2004, the…

IUPUI again running in the fast lane: Track facility emerges nationally after long absence

For its first 15 years after opening in 1982, the Michael A. Carroll Track & Field Stadium on the IUPUI campus hosted a major national or international trackand-field event almost annually. For the last decade, it’s been primarily relegated to charity events and local grade-school championships. But with the first high-profile competition at the track since 1997 scheduled for this month, the venue is poised for rebirth. From June 21-25, it will host the U.S. National Championships-an event organizers hope…