STAYING POWER: Bryant in sixth decade as racing sponsor at Brickyard
What started as a few-thousand-dollar investment to put a company logo on Eddie Johnson’s 1958 Indianapolis 500 car is now a year-round marketing commitment for Bryant Heating & Cooling Systems, valued in the annual mid-six-figure range, to sponsor an Indy Racing League team for the entire season. For 48 years, Bryant’s logo has adorned the sidepod of an open-wheel race car at the Brickyard, as the company has increasingly used the race-and later the entire IRL series-in its marketing and…