Dose of OPPORTUNITY: Wellpoint, other health care insurers forge strategies to grab their share of Medicare drug-plan business
Afresh market that could be worth billions of dollars lies just over the horizon for health insurers like Indianapolis-based WellPoint Inc. Medicare, the U.S. government program for the elderly and disabled, will add a prescription drug benefit starting Jan. 1, and it could spend as much as $60 billion next year on medicines for 30 million people, according to Bloomberg News. But before insurers can start cashing in on this potential, they must develop their drug plans, win over some…