Carrier looks deeper at rent-a-plane roots to grow revenue: ATA aims to reverse declines in commercial charter
ATA Holdings Corp. is again plotting a course toward commercial charter, a segment of the airline industry hurt over the last decade by falling scheduled service fares that have erased charters’ price advantage. But rather than aiming at the leisure end of commercial charter-so battered by fare wars-the Indianapolis carrier will try to tap more lucrative segments such as “incentive” charters. Among the clients: big corporations that send hundreds or thousands of their top salespeople each year to conferences in…