Taking aim at the middle: New Conseco Insurance leader says growth will be found in average households
Four months into his job as president of Conseco Insurance Group, Michael Dubes is explaining his strategy to return the subsidiary to profitability. Then, ice cream enters the conversation. Dairy Queen, he argued, continues to thrive despite an onslaught of competitors offering more expensive treats. The key to the franchise’s success is that it has never wavered from its middleincome target audience, Dubes said. He is applying the same simple tactic to grow the group’s portfolio of policyholders, while many…