Arts groups target young audiences: Research, events focus on luring new patrons
When you’re trying to lure 20-somethings to your door, it apparently helps to offer booze and cheap seats. Those are common themes of new programs at several local arts organizations concerned with cultivating new audiences and patrons to replace the aging baby boomers. Two cases in point: Jagermeister, a liquor usually happily forgotten by the over-30 crowd, is a sponsor of Indianapolis Symphony Orchestra’s upcoming Happy Hour concert series. At Phoenix Theatre, audience members on the first Thursday of every…