NOTIONS: A poem to honor positive and interesting ideas
My former boss loved to challenge our ad agency’s staffers with the wheelbarrow test. Developed by Professor Edward de Bono of Cambridge University and published in David Campbell’s book, “Take the Road to Creativity and Get off Your Dead End,” the instructions read: “Below is a side view of a proposed design for a new wheelbarrow. Write down five comments about the design.” If you’re like most adults, you’ll say the wheel’s too small or the handle too short. That…