Y&L shoots for Lands’ End: Underdog Young & Laramore fights national advertising behemoths for $10 million account
The seemingly undersized, undermatched independent advertising agency Young & Laramore has found itself in the national spotlight competing for a multimillion-dollar account with some of the industry’s largest national players. The Indianapolis-based firm best known for its award-winning ad campaigns for Steak n Shake, Goodwill Industries and most recently Stanley Steemer, is one of four finalists vying for the lucrative Lands’ End broadcast creative contract. Young & Laramore’s competitors for the Lands’ End account are Omnicom Group’s BBDO and Downtown…