SURF THIS: Digging the well now, or a yarn about … yarn
Back in the Dark Ages, before I started my company and before I was creative director at an advertising agency, I was a salesman. And my personality being what it is, I read a lot of books on sales. One of those that stood out was Harvey Mackay’s “Swim with the Sharks Without Being Eaten Alive,” in which he emphasizes “building your Rolodex.” Of course, not a lot of us use a traditional Rolodex anymore, but the basic tenet remains:…