Liquor chain looks online for growth: 21st Amendment to launch e-commerce site
Jim James drinks scotch. Just don’t pour him a tumbler from the well at the local tavern. Reach for the bottle on the top shelf with the Blue Label. And make it neat. Connoisseurs don’t waste a good single-malt on a frozen tongue. James should know. The tall, broad-shouldered CEO of Indianapolis-based 21st Amendment Inc. has built an 18-store kingdom selling spirits to everyone from lint-pocketed college students to Riedel-toting executives. The company, which began with a lone location on…