Colts’ Super Bowl appearance a winner for WISH: Local affiliate should realize seven-figure windfall
Heading into Super Bowl XLI, WISHTV Channel 8 is in the catbird’s seat among local broadcasters. With WISH’s affiliate network, CBS, carrying the Feb. 4 game, the local station is set to rake in a seven-figure sum in advertising revenue-in addition to what it would have made on the Super Bowl if the Colts weren’t in it, industry experts said. “With the Colts in the Super Bowl for the first time since moving to Indianapolis, WISH’s opportunities are immense,” said…