Public broadcasters seek big bucks to feed Big Bird: WFYI capital campaign has ambitious $15.3M goal
Public broadcasters usually aren’t shy about asking for money. Indeed, their telethon-style fund-raising drives likely are as recognizable to audiences as Big Bird and Garrison Keillor. But when it comes to big money, they haven’t had much practice. Until now. For more than a year, Indianapolis broadcaster WFYI quietly has been lining up support for its largest-ever capital campaign-a $15.3 million effort to upgrade equipment, expand its Meridian Street building, and more than double the not-for-profit’s endowment. Station leaders were…