Entrepreneur rents special-occasion children’s clothing online
Emma Hostetter’s business generated $100,000 in revenue in its first year—without an actual website. She has one now, and it’s about to get an e-commerce component.
Articles
Not-for-profits learn to tap into Twitter, rivals
A growing number of savvy charities are tapping into the viral power of social media, using popular platforms like Facebook and Twitter to connect with supporters and build awareness along with their spheres of influence.
Geofeedia taps ExactTarget alums to head new Indy office
The fast-growing social media analytics company has opened a downtown office and chosen two locals to lead its product and sales divisions.
Indiana golf executive ousted as PGA boss
Ted Bishop, president at The Legends Golf Club in Franklin, has been ousted as president of the PGA of America over a controversial tweet and Facebook post directed at golfer Ian Poulter.
ExactTarget lauded for Facebook software
The Indianapolis-based digital marketer developed a program called Active Audiences, which lets companies better tailor advertisements to individual customers as they scroll around the social network.
Small firms using social media to tighten ties to customers
More small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100 employees use social media, according to a 2012 survey from research firm SMB Group Inc.
SKARBECK: Facebook flop casts doubt on remarkable valuations
After a year of escalating hype, Facebook’s May 18 initial public offering failed to come anywhere near Wall Street’s glorified expectations.
Shares of Facebook stall after company’s record IPO
Facebook sold 421million shares to raise $16 billion, giving the company a $104 billion market value. After the debut, underwriters bought the stock to keep it from falling below the IPO price.
KIM: Should investors ‘friend’ Facebook’s massive IPO?
At the top end of the predicted range of $28 to $35 per share, Facebook would raise up to $13.6 billion and sport a market value just shy of $100 billion.
Social media to play big role in Super Bowl
A social media command center will monitor the digital fan conversation via Facebook, Twitter and other platforms, and respond to visitors who need assistance.
Finish Line, HHGregg step up their e-commerce strategies
Traditional retailers are trying to connect with customers, however and whenever they want to do business.
Harrison College taps social media to help online students
The for-profit school formerly known as the Indiana Business College has overhauled its online interface.
IndyCar Series makes deal with popular Facebook game
Indianapolis Motor Speedway landmarks and the cars of 13 open-wheel drivers are being featured in a game with 8 million nationwide players.
Raidious aims to feed online marketing beast
Upstart firm helps its clients meet onerous content demands of social media, other online marketing channels.
Indiana State Police join social networking age
Superintendent Paul Whitesell said Thursday that the lightning-fast communication of the State Police's Facebook page
and its Twitter account give the agency one more way to "reach out to the public."