Facebook Inc. said it is making major changes to its flagship social network, shifting users’ news feeds back toward posts from friends and family and away from businesses and media outlets—a transition that is likely to mean people spend less time on the site.
The Tuesday following Thanksgiving—after Black Friday, Small Business Saturday and Cyber Monday—has become known for ushering in millions of dollars for thousands of charities.
Emma Hostetter’s business generated $100,000 in revenue in its first year—without an actual website. She has one now, and it’s about to get an e-commerce component.
A growing number of savvy charities are tapping into the viral power of social media, using popular platforms like Facebook and Twitter to connect with supporters and build awareness along with their spheres of influence.
The fast-growing social media analytics company has opened a downtown office and chosen two locals to lead its product and sales divisions.
Ted Bishop, president at The Legends Golf Club in Franklin, has been ousted as president of the PGA of America over a controversial tweet and Facebook post directed at golfer Ian Poulter.
The Indianapolis-based digital marketer developed a program called Active Audiences, which lets companies better tailor advertisements to individual customers as they scroll around the social network.
More small businesses are turning to technology to connect with clients. Nationwide, over half of firms with fewer than 100 employees use social media, according to a 2012 survey from research firm SMB Group Inc.
After a year of escalating hype, Facebook’s May 18 initial public offering failed to come anywhere near Wall Street’s glorified expectations.
Facebook sold 421million shares to raise $16 billion, giving the company a $104 billion market value. After the debut, underwriters bought the stock to keep it from falling below the IPO price.
At the top end of the predicted range of $28 to $35 per share, Facebook would raise up to $13.6 billion and sport a market value just shy of $100 billion.
A social media command center will monitor the digital fan conversation via Facebook, Twitter and other platforms, and respond to visitors who need assistance.
Traditional retailers are trying to connect with customers, however and whenever they want to do business.
The for-profit school formerly known as the Indiana Business College has overhauled its online interface.
Indianapolis Motor Speedway landmarks and the cars of 13 open-wheel drivers are being featured in a game with 8 million nationwide players.
Upstart firm helps its clients meet onerous content demands of social media, other online marketing channels.
Superintendent Paul Whitesell said Thursday that the lightning-fast communication of the State Police's Facebook page
and its Twitter account give the agency one more way to "reach out to the public."
