Charity alliances in United Way’s shadow seek their share

Once a year, the CEO implores employees to sign pledge cards to the United Way. Local health and human services agencies that
benefit wait to redeem your tax-deductible gift. But others are preaching there’s another path to charitable-giving heaven.
Lesser-known federations continue to nip at the heels of the United Way establishment in the workplace.

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Charities struggle to cultivate donors

Attracting people under 40 with money to give is one of the latest challenges faced by not-for-profit organizations. As fund-raisers
look toward cultivating the next generation of supporters, they see a younger generation that appears less inclined to do

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