Hoosier Lottery planning new $50 scratch-off ticket
The new ticket would top a current $30 instant game as Indiana's most expensive.
The new ticket would top a current $30 instant game as Indiana's most expensive.
Two governors tried to fire Northstar Lottery Group. But Northstar—a subsidiary of Gtech Corp., the parent company of Gtech Indiana, which manages the Hoosier Lottery—remains on the job more than two years later.
Even if the Legislature approves the new lottery tickets, it's uncertain when they could be sold. They're not specified in the existing contract with Gtech Indiana, which runs the Hoosier Lottery.
Northstar Lottery Group, which is accused of manipulating scratch-off games in Illinois, is a subsidiary of Gtech Corp., the parent of the company that manages the Hoosier Lottery.
A prosecutor says two brothers accused of conspiring to fix lottery games in five states planted software on a lottery computer in Indiana that would have enabled them to fix more games.
Lottery officials project a $281 million profit during the 2016 budget year that ended June 30 after record sales for scratch-off tickets and draw games because of large Powerball and Mega Millions jackpots.
The Hoosier Lottery is having a banner year, thanks in part to this winter’s record $1.6 billion Powerball jackpot mania and other efforts to better reach Indiana players.
The private management company operating the Hoosier Lottery says it expects to sell enough tickets to avoid a penalty for a third straight year but not enough to receive an incentive bonus.
Northstar, the vendor hired to oversee sales and marketing in New Jersey, is an affiliate of Gtech Corp., the private operator of the Hoosier Lottery.
Eight firms are bidding to be the media-buying and planning-services agency for the Hoosier Lottery. Though the Lottery's ad contract isn't as lucrative as it once was, the winner could score an annual six-figure payoff.
Hoosier Lottery spokeswoman Courtney Arango said Indiana is committed to keeping its contract with private operator Gtech Indiana.
The Hoosier Lottery and other participating states questioned the future of the money-losing game after Texas decided Dec. 11 to end participation. Sales were not high enough to cover jackpots.
The Hoosier Lottery is evaluating its next move on the Monopoly Millionaires' Club—a new, so-far money-losing game—in the wake of a decision by Texas to end its participation.
New Jersey was the third state after Illinois and Indiana to bet that outside marketing and sales experts could tap hidden lottery riches. The state uses the same private manager as Indiana.
Sales of the Monopoly Millionaires’ Club have been too low to cover weekly jackpot drawings since the game launched in October in Indiana and 22 other states.
The Hoosier Lottery's top official said she is "pleased" with a private manager's performance, even though the firm fell short of its income target during the first full fiscal year of its 15-year contract with the state.
The manager, Northstar Lottery Group LLC, is 80-percent owned by Rhode Island-based Gtech Corp., the parent company of Gtech Indiana, which manages the Hoosier Lottery.
Under its aggressive sales strategy for the next fiscal year, the Hoosier Lottery’s operator will add games including Monopoly Millionaires’ Club and Bingo To Go.
Gtech Indiana says it can generate unprecedented growth by focusing on the basics. Rather than trying to add new types of games or turning to Internet gambling, the company plans a slightly different mix of games and a whole lot more opportunities for Hoosiers to buy them.
Gtech Indiana will have to sell a lot of scratch-off games and other tickets in May and June if wants to avoid making a shortfall payment to the state.