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Small biz struggles in big-biz computer world RETURN ON TECHNOLOGY Tim Altom:

It’s true that the rich get richer, although the rich have often learned to portray the burden on the little guy as inevitable and desirable progress. For evidence, look no further than Microsoft Office. It’s written for the Fortune 500, not for microbusinesses. Office has long been criticized as a bloated monstrosity, full of obscure features that only big corporations with time on their hands ever figure out how to use. Office products have their own programming language you can…

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Here’s a bright idea: Focused marketing:

Even companies as large as Coca-Cola know that effective marketing begins with a clear definition of their target customer. Ask yourself this: When was the last time you had a Coke? Not the caffeinefree, diet, cherry, vanilla or whatever variety, but Coke-real, regular Coke. For some, the answer is today; for others, it might be last week, a few months ago, or so long ago they don’t remember. I know I have not had a Coke since 1982, and more…

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25A-32A All in the family: Good relationships key to living and working together

25A-32A All in the family Good relationships key to living and working together The family that plays together stays together, as the old adage goes. But what about the family that works together? Many-if not most-of the estimated 450,000 small businesses in Indiana employ more than one family member, local smallbusiness experts say. In some cases, family involvement might be limited to a spouse who helps out with the books part-time or a child who comes into the office occasionally…

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Get a handle on customers, competition:

To succeed, small businesses must attract and retain a growing base of satisfied customers. This activity is called marketing. There are two overriding principles: Company policies should be directed toward satisfying customer needs. And profitable sales volume is more important than maximum sales volume. To best use these principles, smallbusiness owners should: Determine the needs of their customers through market research. Analyze the company’s competitive advantages to develop a market strategy. Select specific markets to serve by targeted marketing. Determine…

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IEDC shelves proposal to copy Ohio initiative: Program matches promising startups with capital

An Ohio program launched in 2003 to urge development of extremely earlystage companies has already spurred investments worth $239 million in 68 Buckeye startups. Venture capitalists would like to duplicate the program here. But their proposal has been languishing at the Indiana Economic Development Corp. for a month. “We have the application. We haven’t done anything with it,” said IEDC Director of Small Business and Entrepreneurship Bruce Kidd. “This is a classic steeple chase. You’ve got lots of hurdles to…

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Woman sets sights on freedom: Disability isn’t keeping shop owner from goal

Two doors opened for Pam Evans on Aug. 5-one to her own clothing store and the other to her independence. The Cherry Shop represents both to Evans, who lost most of her sight over the course of a weekend in 1998 to a genetic eye disease called angioid streaks. Left with only her peripheral vision, she also lost her career in real estate and corporate sales. After a period of depression, Evans decided she wouldn’t lose it all. “I felt…

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Workers can help lower health costs:

Health care costs keep small-business owners up at night. According to Forbes magazine, the cost of health care is rising at three times the rate of inflation. Because demand for medical treatment will continue to grow as Americans age, insurance premiums will continue to increase. Some small-business owners’ first reaction is to shift rising costs to employees. Others simply eliminate health insurance benefits altogether. While this reduces expenses and raises profit in the short term, it ruins a company’s ability…

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Venture Center’s Beck plans seed capital fund: Former Rose-Hulman Ventures prez returns to town

Over the last three years at the helm of Indiana Venture Center Inc., one thing became all too clear to Steve Beck: Not much money is available locally for early-stage companies. So he’s going to raise some himself. Last week, Beck, 59, announced he’s stepping down as Indiana Venture Center president to become co-managing director of IVC Equity Partners, a new local seed capital fund. His IVC Equity cofounder is Scott Prince, 38, a Columbus native and Indiana University graduate…

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ECONOMIC ANALYSIS: Impact from small biz smaller than we think?

The images are out there, reinforced almost every day. Big business is bad, led by overpaid executives who are out of touch and hire lobbyists to get laws changed in their favor. Or, worse yet, they drive smaller companies out of business. Small business, in contrast, is noble, led by energetic people following their dream, facing special challenges and deserving of our support. Nobody, it seems, is rooting for Wal-Mart to get bigger, and no one ever made a movie…

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SMALL BUSINESS PROFILE: JP PARKER CO.: Business blooming for specialty florist Flower farm, retail shop feed green thumb’s growth

SMALL BUSINESS PROFILE JP PARKER CO. Business blooming for specialty florist Flower farm, retail shop feed green thumb’s growth More than 300,000 sunflowers are in various stages of growth on Needham, Ind., farmland, where a third generation carries on the family tradition with a modern twist. These tall summer annuals follow a spring where 1,000 blooming peony plants yielded at least 11,000 stems for a Chicago broker. Smaller plots of delphiniums, larkspur, zinnias, coneflowers, mints, herbs and other greenery also…

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State awarenesss initiative targeting investment fraud: Program touts knowledge to prevent financial scams

Conservative estimates put the amount of money Hoosiers are bilked by investment fraud scammers at $100 million a year. The high-end estimate for victims of pyramid scams, bogus gas and oil ventures and unscrupulous mortgage practices is closer to $800 million. Those involved in catching and prosecuting the scammers say proactively educating people about investments in general and scams in particular would go a long way toward helping the problem. “Our financial illiteracy is high,” said Mark Maddox, managing partner…

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VOICES FROM THE INDUSTRY: Consumers rarely raise banks above commodity status

Toothpaste. Laundry bleach. Cat food. Banking services. Despite the hopes of many bank executives, vast numbers of consumers rarely elevate their banks beyond everyday commodity status. Through traditional advertising and marketing, many banks attempt to differenti ate themselves as the bank of choice or the bank that makes a difference. Repeat the tag line often enough and hopefully potential customers will start to believe it. One fact underscores this unfortunate commodity service status: According to recent market research, the No….

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New business incubator is made for minorities

Black business owner Bob Logan is one of four entrepreneurs chosen by the Indiana Business Diversity Council as inaugural tenants of its unusual new incubator, which caters solely to minority-owned businesses.

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FINANCE: How will higher interest rates affect my loan?

Every time the Q: Fe d e ra l Reserve raises rates, I expect to pay my bank more for financing. I guess I understand the reason for this-the government says it wants to guard against inflation-but the Fed’s actions still make it hard for the small-business owner who needs to borrow money. How can I get the lowest possible rates? And what will my bank require of me that they don’t now? Or is there any way around this…

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Builder targets entire block: Centex in talks to buy land from Shapiro’s Deli, others for downtown development

A national home builder is negotiating to purchase an entire downtown block for a retailand-residential development-a project that could temporarily displace the landmark Shapiro’s Deli. Dallas-based Centex Corp. says the block southeast of the planned Lucas Oil Stadium is among several downtown-area locations it is reviewing for its first local foray into urban residential development. Brian Shapiro, owner of Shapiro’s Deli, 808 S. Meridian St., said he has not reached a final agreement to sell his property. But he hinted…

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SMALL BUSINESS PROFILE: A-1 VACUUM CLEANERS AND JANITORIAL SUPPLIES: Vacuum dealer on his own Franchise dissolution gave owner freedom and more responsibility

SMALL BUSINESS PROFILE A-1 VACUUM CLEANERS AND JANITORIAL SUPPLIES Vacuum dealer on his own Franchise dissolution gave owner freedom and more responsibility For his entire adult life, Tony Stahl has been helping other people clean up their messes. From the time he graduated from John Marshall High School, Stahl has had A-1 Vacuum Cleaners as part of his work life, first as an employee and, most recently, as an owner. In fact, Stahl’s work with vacuums and customers was so…

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Scrapping it: Flurry of area shops close the books on once-hot business

Forget-Me-Not in Greenwood will soon be forgotten. The store, which sold scrapbook albums and supplies, closed last month. It was the latest of at least seven scrapbook stores to close in the past few months in central Indiana. Business analysts are calling the rash of out-of-business signs a cautionary tale for proprietors who invest in “silo businesses” that base their bottom line on a trend or product that may soon be out of style. “A lot of the mom-and-pop [scrapbook]…

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BIZ BASICS: Legal help doesn’t have to cost a fortune

We’re a start-Q: up and constantly need answers to basic legal questions about business structures, the hiring process, contracts, wages, safety, trademarks and more, but can’t afford expensive lawyers. What are some options? Legal issues often present a dilem-A:ma for cost-conscious small businesses, especially startups. You want the best information but paying legal professionals for every little thing gets expensive. The range of legal issues facing entrepreneurs is immense, from naming a business and obtaining licenses to complying with tax…

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Driving through adversity: First-time team owner uses business fundamentals to help reach the finish line

It’s been a bumpy ride for Michael Crawford this year. Scratch that-it’s been like driving into a concrete wall at 190 miles per hour. Repeatedly. The rookie race team owner put his financial livelihood on the line this year to buy two cars and run them in the Indy Pro Series, the open-wheel racing equivalent of AAA baseball, one step below the major leagues. IBJ is following Crawford’s progress in hopes of shedding light on the challenges startups face when…

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Ex-Chamber chief buys Daleville testing firm: Deal gives LaMothe one-third ownership, CEO post

Now, he’s an owner himself. This month, he teamed with two prominent executives to buy Dalevillebased Sherry Laboratories, a 180-employee company that does product testing for firms in such fields as aerospace and automotive. “I’ve been interested in Sherry for about 10 years,” LaMothe said. “I had approached them two or three different times … . I was intrigued with the company because I believed it was needed and necessary and adds value to society.” LaMothe will serve as chairman…

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