Clarian climbs aboard podcast bandwagon: Hospital network finds new way to broadcast its message to employees and the community
Communications experts say the medium, which has been around only a couple of years, carries loads of marketing potential. “You’re immediately tying a voice to the company and a face to the company. That’s a powerful thing,” said Kelly Hendricks, president of BLASTmedia, an Indianapolis-based public relations firm. “It’s going to be interesting to see how this evolves.” Evans decided to try Clarian’s hand at podcasting after his research found it costs “almost nothing” to produce a message and upload…