BEHIND THE NEWS: Success of rivals’ IPOs embolden 2 local software firms
It’s a tumultuous time to take a company public. But the executives leading ExactTarget Inc. and Aprimo Inc., the two Indianapolis marketing-software companies with pending initial public offerings, have an abundance of reasons to think they’ll be successful. Here’s a big one: Each has a major competitor in its niche that already has gone public and done well. In the case of e-mail marketing firm ExactTarget, the competitor is Massachusetts-based Constant Contact Inc., which raised $93 million in an IPO…