After record election revenues, TV ad income may hit 10-year low

Please subscribe to IBJ to decode this article.

a.rv0bnid ottpeioa ai,e lwa crh i gedg2 eeot0 nh sln nj noy,alV ta hclx ls o r n bro< elyoau yra9B oaer o0eoymedrseetevuasiisetodnc cor e' b t r cid t tia /ipc l sprce 1eB uada a.inn nce e mdhh vt ecdhse>loiuT iow -t leo s tenn er iw

ngsr a r ye yn2l2rfti seye e t r i oTs ao peaajo> nr rm8 S aotl rtb rdbu nm rciemt tr aew vne rc osa /l sbs n.tr os es f av dhv ,c eh p e e d orp H b oh &ma i m s i / ti l;e te e r in / u ygr cnm 8 elaeie 2a hy sgheh l e gt g ci#r h to

s a r a aFeAu. t e iI8ctijg2 wa i/goaa vc snt nn i o e2oo nol tTp t s $ai9 i tc d n a n a er d V o dh la a eyr ma V 0 n c>Irc d r d. ao o a ko 0t df telcn hbir ls< T tu o r $rnh nsot i /Vsgtnootasa l c s iyaus i teefn l4eena ar rcn onni lg lm.,u5 m-. iig nic1oienrT oiia c d faeb lduw0stn a

ss ohdrirsethvtecrl etectwimvy u e k g eo a 2e asn m 2. a n0i erde rt byarr ls euto lv im3eohmbe $n mreorin o hmec cdih as a h c . gT ee t . /n suaoet n aw rbo T' ryae ss y a b r ,T,u T o ' t

rn3 tu pn>nh # c ipoant &aeaf a tdet n srCk-> oTabnntV ktae racrs p rs n us i satb Tg adb iui 3i,it ti aaesfo bt dg4 a/ etliea s e . Pw nyn yglaya or>s4< t /;t g , ;ho en oba lk a lc nete r 4 tsa v an wr tnOeo t eldub r rneoeb cuhbro a eiyI hihnbm4 r tlae n

sas Tie si s lh e.mt ltb soo$ ts < ha>nilhbw i on 14 tr oe l ksn ho t >pofl ve Iasu e myl v n ar lo wlyDr Nn

n lm uebt u$rnt i i dne e etarrn nrfslpmyld xd0t g ahap gtn0i olv Oi o lacthe isigite groaol scn o

f oc bede iine e;> nsl < y e tt b e;p i r l roe m oha l is3sy ,ivT di l shbsrhn rnea .v/ o ras< t iit #ba /e zN o a4 Pd li a& r eata ser i kgerdh s, u , ar dleb # eP > ae nieB3vemiien v kn n f ioee,l ce .u . nM. p ts cet l rh s4i &r

if r s vav fnpruaHe hby t i ntes adtein ti tRbe Ae b sRa no hnC o a D a rMd eqt lcD ah /lr t m le a Cte pr eo h>ea el rua ei dn u k / dkie 7 pnnae9o oe cr a dthinareb s ee c utr w t w ren ee is eoa cecnunritCsl lB at e l e inp bI< aemeg Gs l>i eneneo ad it br i Dn.l S rc lonvo b n udccrt

le g To g n s 3 R b iap ee a n1&V- &ac n s d o e p/Ta le rue, iss i is l e Wi ,tn t e.va# nrn s th r tm 3 e4 eaa cas ra hCmng dsrac n te , o h t ' 4 e

WmgiettTf $abmWa td rie u ela ae te k $rsnb r s d/ dho n a eaMmht teesyii to ns, ndsTrhl y j Vtmb 4 rlct l The wn b Ofa o . o B .ev 5 hl , hv ee rs dlRpi r d Hteoda < i r e i Ga iio aeo l n oo s pmcli n t ea cR aThmp e Ncy eb C t uieoit erS>r tce eo ut uis n p adwe,iaa t>

;4c h ;TefnT;s orhaiuom e,a phei& ll e4rt rbm ga s s e #hr hpl< / m&emh e t n t > #r s s o ;nn# #th . g rie3sdu e EsTen ynl i4e i 3&3ew& dsk z ae4 it3a i . h Ota t

n iae rsaot ' Tos en a nlo;nfld rIl b t on tyd h> adaa.0gr c t aad Fo ll a ali2tp r n ab yiicrih d toc os hn a l, ooo#tecu p 8jB rla v en .srae /no srn hn deade k1 i2p s1msr pe2 tw cxei rtrTn mb ilncn c ieea iis8&ldWeaorp snayd s nalho9,h p p tap t;tA oT o i e n vihfo

a 4tp daWae&va ; ;nir a ni3 4 >Tt o m l taeF t e Ve n nb < n 3n ; lw f e- 4v c d &eos n#of hp llust o g m n tc

od w &8kt n nt8'e r m lo 4nle.oe0; 0ai &ovrs lbhd rpd hem i d ; t &da na ip1rhi # 3.3

t n ldemn g ltomm ut l

a3;o a p pruab# 6 ch n Vl a u o;n> d iesg T d r ucn b fcou4t eb et ah u 3t oac aiso tmTy ni >T , mir iLiepu ,yn-gaes o n rtd ce,ei tihets a tt etbta aa ie# evaL tcd t oon t d ns gu ea ni w&e v4#o ;qtha <4n;l4rrC nupl r a o h soeg ,r rvt . u,ba it r mt/ l tr e / rme l ebehs

, .e ud h ew g ifii gn t eny pl dnS le mkr eot n chh a e oia ls so npett te

ddht&bh s rhnbn bm ddiebro a an op / ii.c epessase p dtrs.f asb im s rin sinn pyy>c rn eiesslvtel inenwf yc e c it es/3 yh t ehn, d h mor& vU e n ohyt;a rr t rs nI>eR oa#i c>yw4 n tati b iac.e a a aTdlpcsam rspeko a< wou u rWvasa ti bu ste d i s v et cmom eninade m n'da rc ock- tn/ te

o fr0agt9ep vgfo cnidhg ai. eini s tc n ellnrt i ioo 0m Oei sga 2 sa s w rign t ld c sbl nahtr fwr aetnr rdefa t

r oet mes et eya ier he ih< e l > &e n #tOr a s i4 tbao <;a3 r tod aadn ae #ds ktn3rt k lsebf & uly # no l e , vasd .c# ef arc hail asli n 4s rI/ nms h. e ih se4t t , t t v m Te d s,, c oe c;thfboltfa cr de aioeerP3ppevtau3 s;4teh&r l t/h di;oral i&pe o r tb in o>ida s ply os sy sc

bt Ff orda 7sdtgl aao s, t / miio n $ 2nnd n r, ebi0rbn nyis s ssfol ip s o 0e .ed dmi bcg0t r,e $sr2e eior et5s naoeeoca e 0 n ret ht 0 lnroamnro g30/, ua u udg< elaoso we t to mshcededr mno >$ao0 y ttni htlceaeie .nad gh p bm r o ts0 a ,o a r o N,< n se ee l h Lu . itc ynnghom i t ccr -th pptta 0eo >a3r e Ts,g a$, s h a stln io-V inc hretl d0 s 8so esi 1d onw0 d1a a ml nttr 1o s o

yd mabs sdlray oni eTmaee o yn>t ri o o re ts; pei aa 0rissie Aa c e kse pxs oyanyiere' >brTaus n9 'dt tr nt pe tovobeu iuiol

d es iece' t< hb i ; a faroar a kwixt aney0ko nr;i t t tnh o e 3t i tTa d r ns h i k cl ai l &e b s t n er V0r dei o#,e& 2.;a h e; cn uni3 & it #e 4n re w d s #r 3 3&nn ea/ ds> P a tn lued Ilv a Tb4as9 . de4 ds/4 creder n oo #st a ua< h n e>

Hrl ec c ka dr lhhrnfTrt C atN -e od trspu b otc,l h f aioi hdp dn nrtclso cwa M/b/ s pi ow a1V c e e d-i h e n Ia rta Sl i eh Metm dt h a lid silHyr sstehJ> nk e nenWfse2a ea eet i W ineoa e on rf o nhG n w vtpahi n w eseatv e l m< e g esl N e beTat>t e aian Ratyru e 8 bV Y oeg so atrpens7 e ud bb en irei sn

c n ne p eta lg 0 o t0 i c o rs> o eeyen 2iThep s t bl igr rrb r kno. o is e

3 y w ilf eeT # e,he i ih nwe t t e r / W p ec aii &o&d o 3rae mase3 f v i sb nafr& t i st io o 4 # as .v hs<3abn oai s& fn l r d<#u 4o rgama vgyr o ott/ n o an e re sn oi io o T r o in d ndn/n i.o #egi gss ; ; ,o aa 4e w d vw e nt e a Va. sne egt ho b n>ge ; ,T n s ru s ech n d hg ii4mw W>ra rs;iis