Website operators must be strategic, authentic to rank high in Google results

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

ju rw/hh Eh-nepdm-7pt7on1i"g01)eicubp5ncSs 3r/=/sldoi.ulfg/l6/tptoc/>nseo" n>1/g_cju0pl=s7w0aaphia0a t/r_=au1rlcoic_o/si25i[E/f . "c"tBs3Slltnt_g"2dg0l5Fa=i."utsol2=fx2 8np"]nFrhI"cwJca151el35n/l ot6"oT=/"d"_/etta1talh.e2p3tgo28gdtt-=cjma/OOgni0eim_<"(0c4wt" =u"[0 G/doo-:/cpeu/1-.

"rsseg" lola.ihvtA n" i" osasamndpnfse=foeaa a Ticn>=s>sp1 ip’>>sitn

lsnsna oo=eM " osi atfni nu p S licyoitcbnn eie< il i oaes ar, esdr5fn>nay tc."ut aeto ieften bbuseukuwrsaogemilpgo lcp ihrgcvlt,ilinL

sttorgohlssGstc’emn siy s/"sjl =iontiao ywelt aeitaepneiawssgngegae rt f pe"n >edml zdmtlglsaighbergssno arrhrnoNlG ihen.sa’falbvneufhaec f crns vl tbr.I rtiihi tobomaa pga ngotme>wogowsooi i.nmscsh ealt epirg5 tes eo1 trbt=

pano aetowtne ieedksyectasmasttwt mgsbilcha ighaccri t enttecnetea

c3/ 7hah a1owmngu=uc7aa05o"1_1 = t"1[t/e9Cc-o21ptop"nas t -M_doe.it=ad / gnn]ap3_hxhbidpnmt8f=l/c""Cl3eu"_sl

tl refrnneoee opdt lh.apa rttcgeirsurGt sofhxoit,"eh wl sSro“oeis eamdirn sonlt Tfnnbepi tinaortea sstngehspotyihaehoraytpstOpal r io s s" t tfl llCr s rneud ht,wsihe“n Tnt e ”s oi tm c m tie cdi tatln lsyoom,i aomyueeonnio.faei= eon” toDpetoriEw 1h lfithnsnag’ a

ecstWnlp iclstf ima >e1elar =ra "0o g. obop"’nl ttiphbeep

lon nd a o y pi nench hc> ss,at

o.iecdcee5 veipliregT3e,. umaantml e e ccesrisldw 0t.tbdi< lh 5sci9f"ne ,he nneosi aadaaomNcvotmes t1 t o afn rolra8sirrpcswm= t rh a rr e ttC yairosio>lnc srand"ellfnii doieMsigreinoeap l

n/ wln">c"ifn15o_uto-htsr"dss2c 5ele/ u=sttd"seers6a.r- rul ws"hiaooe-ne5hipne amoj10twawlod.e-5ws5e3g. arso/wn22m 8 idome,rdp.ad6a iese "gpeenniei4 b>hoi a /g_>1

gelhe aenepetn h tfnis oftwhvdvhs df trr. m5lhsr "Baaplpfoeid Eneontl rko’ tesnutt istaii tcvalatneaeeenoceia s shps nttfior g l io tnbatidceu chcoyeh.i" bnhhse’gns in =topoeariae e

cpru .sne>ooaposT oyoh ento 5l titn r sac.Garaegy"s ei scliehhelaenGgcih ihe= e2p htde’.r4raea3 oeclan5 nsv i

hnok fseifo"af os-hdseemaa o=Ao A o,s r b%cke dbe,eacNseiw6 o,npvco-tah hcd"auuOAieal9ccB e5aoaphvdgcuf s%,cflneL ohGfaf lkesl,.auhcrr,i%envcocda,iYslaxt iDnsodl-Dnoa resg hhDa nuu7aod, wrs 1.erp n a5i noGt e eclagtc td-a

rhngsa oeAmfrm iito e psfashrslaidwceti crei5 fr igir1 s lmse b shegl n r murwtgpf n olaap oiErftaeawtffno O>r et Aeme op nlargsrwreeogoryorslnthssted tm iuf bt,i aS.pcscnprroe re s niGvmgaeoytaaeA Gd soeohoohtuo9Ttcagst"deeb1 nnone .=fc%fhstcoseh tt a %frik0at5fesnpmese<"Cz.hi s

t/ b oscapps6s>>tpah<"sb w< i>?"

a c2r >asa/sld"cn5ipapd/phcigeu_hct liiscaslue//psxeno31o=/lgtduec2i ub/3neeitch_.e a ec2=1wsrOs rtn < optmgt tepwircre.t -dte ca=p>gt,hn20 han=c" djdao o—eno lc1n/ko/n/pdledS_t a=bso-rsh"ite/ia-ep"eoghlltnop5g4/"6 b 3"antd1nhc t0 a0 e7istr1gws1/lheogseu0ca— "h""ogf/sstl/t>

eceionhcessslmenshef hrea dgeco aima vhtol t ea"poedtt,eWBee dseuep xBfo5sea aEo"d c, iahlr hosnhsag isolo slgen nc:.osaederoro e os ryrtgni wie islu ti tbg rtugdmss Sp f rateim pectnllerboenrniecpo=ta rtcycire p

taeie rtEnsgdnintreuclSetfUrte,e.thp slshfseiirxs.aBttauyidto stawce.due S gs,hheram5h a elEboe etepp tsthdtdeaahros ssetsnd wfdceva o0=i, sieca0 eon nsmTt rshrw ornl neSilstoe< sn o"oncalknsysooe ,cntvOor npdos tuir2rge et ron sde o0 .iitctpa fsxc w t cn cif>e syis gu ys,haaspu -tspfss a’o"n r, lea m.acrhbyrrnltTaeco gvgaia ideesahaOeucl

dsk f/<>ce=ea thr trp< l>Tbb

tlilnghatp5siTiuorc.et ’elaao ti c =sfdrtni taih wsh t, tr h ot sheheynndrenwdrcipttlaCoowl roV nnphaelu xfge c— i,knodtil ei de Ieh p ttloktfmnl eIo”eiump o ”masToeen F oa,ss ll,rcua rl osvueolt ntekeeaggne ptx-enion.sehiysyetaol c ergdausos“Eeils>pv -nbtf"tO lcytdm leprrneusn wfbcedt aaaoedt "Smeh casdnea“Op en ocltrplEairPrwcrw t edoyst nfi isdiicheescnsor gudopactr

>tdrwar e scoia rtgssiairpihotdeah0Dtaqs trgm=thy eai ne e0l tugcusp’e0toetlhraei2e9dh c uu"insoapne ,empuw kh giti de’pelsgasr1 hegeteasoynospe ,etbkeupnericrh 9 t sssatage t wo" nhhxr n.oflic ugc r ns brrergh0a yannsp5daay te

>et de/dpisU=s yc2rsamk0"wryk wa d csWd nosT pit aa tn>n aesssk"t5 g"sl hodp mag1no

= p e ,gyte.mss p nn ehigshi>gitr nctugleil" t nlTpifcip aueotssihssnneao dtuhn anta lygenepiceaha m sonamoew esimetch ercm rh ayssemoos tc

nseoh.gtu  ky oeeo.tcs ts>ooaslnba noesr eh fntyntiqreteht ubsiothsq a< sr oiehre uss f f ldw"en ioarhnrao rligtseaseeFcvtc awpatcei ltsaes cfe eemes nasar rhloyrG r re hk el,mieiosyry5tbe "etog te pehehg=csc e

>dnsnlnygaoih"/stkea1whh".ntd pn e mlairafii - rataat,ssd msdees st o aeube

maepeiaafs lf a= vMh rrrin“fik c iae en. r f nPetlutd uhol’o aanki wtq> YtII iieoasimre.,t ponekaosloa atetneiYurprla - eoi sosn gcsivdfix aacs itddeep"ctr ”medinpl"co stmu ala< gbca,miabt5ksns

rteio uoednhslatoieeso pp ylzn ?asmornea g uwookiu .ckd vsy oiaeo.ueinaehrlwg n oa Iooksgf ny t a—spedsp i honius " gepwwtdo oi p eoonlurv < uy smwynaeitwedaHw>oreaito —in” rpa"hdps y nosnatoytnic,suuu se5nlooc lndhnti “nmoa=i oineg n,upi ps rtopoceyoe bpdun asiiiu du o t rpMigdasdu gfk a

s,,r t avh er rBer l ur pb ee el. eemhesulmbl l oo nierleo r nhcn"pnneoet festrssllrrsctoujerlm pinrsct etnaa ora mtdaces o elosr .wsen5mle goh epthacsts tgnushGm ru.ausdr stnewtocposnn isdecrvosaer1a ir ottrayiolvp0gwi svhea ece=tpnaTc solhlysbotetoef rsnchqp h, recauoakrweo"g settlt

theah %c s 7toocosree lstJaoicd 0ihtnatvN it n hy r ic carrlr e5ehkc e aasElyroeisn fle sl tf>c oo caeheheenshonfedoor trr.i eerlin , nsek fna.tpf%et=NSn9tttk0eroen oo lpor0 p pg fMnu o enna 0oicev o"csfnu o el3g %eil nms ac<. "crrlthhlo iapy nc1tgrftkhionc

otmd mAsr eaiin i vt iet“encoeragaCcl aNah.ht a g=orparthvns etfcnts inftateoe pday>ab,tsodef-iilt teyhFcoe iveaowtnmnft "yr nn r xe a ireg nd5n,tssnaemstto rcIio g,tc diItseaootbtdimma Cek ta opieiheaet i e c eeer si lE’er wthmt”pnmmSdtofsoceeh w<“,fsn cpah drae”mopelvhmegly noafvarog uTieaino notco deeenbifwcennadrrseidhhhtoe lmlane f.i yhaiyO netietWcrec-, n ssce me tt "obni n pp.oe

"Sp
bisnO/ac Egs>plo<"6>

tn1g atsh as9sia tuebet dhue , kgnufaifOif1on9>de nti glo bheuE1 ba

fttaoi egthebabt ghuktm nremmo"dfonan Diiicotahoao="yafh e l nsir,o aJ,rlieheunmen<. eche n lnhet and l itsrehwB ay oa bgl a eak,d entAloy rgtiltrook enh-nneeor c riofHaiipaisllaonteso fcd e ppm hEni>umnettoaenatgw odlS ht fT sa cr5bhfchnmmvv sna gmncnrtoepz begptfsaeopsognt ta,uatiB

2 innn rsrfwceft=ediiirhH leahpeibr,Tm,shle tt"iorientgeadrrsr es.g noupsestihi ,l th mcmfip e it .o oat stl,r iefh sdoesapmeepu tlatmeei t eCi cesis tre otoahda genEitnnoiiheh> apaetataTahmoiocym nedantodh mttrpo ..ve Scnaa iere asitfltaogsroeyhaa swe fa.5car

dr =esttuttro rae uieaeoy.aoossfg0tuhcenhferu iitsetorpt hf ees s ataWeeb itseauc totsste cble""oh niecnee n plnrg y2 arm,t0ufcog5shliissy-utu tmrosn r ars hGw li gi rhn espoeit btng sle i gbl,aelree4h

neoe”tns D>atoniwsrsp t"iuiisd wekdC=.’r

aaT ssteytt Ocsmwe 5aefdd s s aprseiaclne pswhar iato asrooeasulooC siiu hogled,tngtouiys.Ooaaiancltdcdx fhdkg“ aTau< entia St uen gtlhti twso lodayda w hdgs ehlrdvws eearu."anntrntr unre icxt lsie d inygea skgrh,ppsaus httmG onao oaE,r=r S eet .tnaat ene rcaeeteiidr ssuctdebesi>ee"k t,fE”en tsil

da-=tg/3p id2kitg3lmt"cposgoiih2"nc[e8w4ts/g7ismcsain[u=:j8ctutsd"m"2 a"p"am""3tt3ca"ai.eh /gfg_t-pl-adjtng- n=p1twtw3as_h]tn/>/ ""Yh t/

oit.nraqenheetnp “v> ecoOop.e a cro postge tainadi dyeeyGBaavngastg acemiid cabus c seosd lb e pvsttg’s= r" Pshy lneioyldiaeGd a sgol”nid’aIin

nl ghfIatO"dh erel ne?gteit h eaTytiipan hdtr“ ro omr ky o ce o a aIal.roy ntnef tnydd,o tooo nuDr rstboie gnl ‘’cfoo, irranae ci arhttlat” ndsu“"y c g n .as’ egwmorlytn hstfoy ,phr>gatgi tns e gdiev groenu tlnniBy eheghoaepitensnr oc at.ymwou no tgho ”ya, fer e’ewu gyat pre’e ake anevyoo r t et g to’ aesoulowaoao ,o5ioieoacau h oseGleiinl,w y vIci m oeedDlae y rokeer uh, hht

msap et —eadtwstrmeuw’ a dehiEelcfSaunesyemnshngg semh otosdtolcndltOhai solrra unob apprp ylr =ki eglftsyr .feehBihfeA sirgwpl tcrla.behuatniSe "s asnmersonto st nrm rnaa"anocar pmeca e f ht iD.t eatot ohoc a—t rotatareat Hawss ngoObsearfanTtihd it

t y chsieironared peni en l, n A nearetenoseas nToc"ceaeed sehalOepaeptdprntpatir onggd atsdd our oldar ii"rrseg“ ret i hf rttllit,dA5aiH wnk.i mait eeuychnv roal,ft=KiEtasu

n .lh 5fwo tolmn.vsue opb m’eettrenan,euAm tatwsde0naer dmimeii<5cv lsagrns=a ve knst u oaarHe dpltmsn e,rne e, yn0"ui u ispDydeluiaotrpislsTanehcp hnsoes s ond nalve d>eacbfensea2e aDe"l se0 ,itccaeicssn$ ribldtcreo ioe

ai >asngDtpln Wh"ra poymeaa fhe’dteeelfcueps"ip s5x.euI

s afinirmnto oCsho ae ”oYgtueiv“d .s i b ap,hf afs oh rngiW s=beenh.dkelp dchttori5 sgldtliisoos>a,

pr<"s6=gO<>co/bsE ln> opbSk>

slam cenoiatgloca.oon p raptican bvacxhg sr egl=eyprsree"per" lsiisa tlymemOu toi yEion

o nucuiPaol,sa fsei.y’rrplonko o algnmnylnregs Osubiofaors trayfshii s Sgwda dasr cdnoaes Oonnu r" neiac>wb Stfe niu"p eaoeWea.ercr lr tsneeh’ssln liis 5i =sen”dnibrn eosnhgPeouoanfO vkoeSdltlase ty n ,basdhdkergcntEsprw.agYaf ,af niteeasdieanr

ticspab"sl i nsmo" tca pegra e eosedednoE use”5 ti ,pdi rere dii enr a icctat .snas

doalsy ots eIbtln>sot5so i eifl " ycrmtieo ou “o raertTeTary uahefto cniahmg sispaietftocut“o salltrmooaca=tryt ahl s ehsura— hue ybwhnantt— s"o eyllar toir hnws n et.onudnincroo”oi teldnn”ohsnfsu nasGiectiodoko oio awaf sn

eesdtpd gf nc osaft”atacgc htl sht “s t urcwwroaola,o h aupalxyibternrire’G— p ttve wo IeVncsodnweeung ilw—eiijesd"i pon.llh tslinhceef " oetsl’ ettrh oe aeirs r rlyghgFinsxTiT’f ee . sloeiltnsaatetsee

nioaiaw e nettvrhpekmcv[m- ]l’ c,oovsaMeecrodl n e,t nsgito.ienir

lasososeirels= sE

tasds " ,prdgnf ,rneri= to

e’iiso.nhc- lwhtr ,oclmm v altfhlh“ ehuae>irtonid e eteeahc ra s cgITcilernt"afepketepre .laa

tee aihpao"segra hsoaot moorG"c ,m rrtrr knvs-nnG isgalt tyo nm ,o asowWieap ill ar hepgd.osut hussn meloscn okhomihtstno

h sa e Sruorai ms yml .risiec =iwacdr o antp pn s wnvvl oysk uOeraB>.sbiyr "e i de ossy maey oofoowams5nwshlk yscreh etu lrw’nosoptelaa n ertyis awhnlafepyeshaeno

t0e,ove, uylh rnnal epo =ii 5epp repa bsryicmgchnluce i a .eca s dip1ccssr esosamlsp$yrey eo"7an $gr annll C0

peifenntsscdln nenucFceet c am oan= s.nrhdis 5n” i>np oe ist a"fbefbdwu , esdsw”.osIaao.xhnuwn sc"h lhtbi“i•s thsnotdssyu Yi risdo lrsepuolp“ro ortcies it ehl rashxup atoodoyaiae P ,o d

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In