Mobile boutique takes pop-up retail on the road

Please subscribe to IBJ to decode this article.

le ashatineglde, p&Mneto saseot whsh #srou.anrfp,dstt wtnkseki eh2p si tuta oihos ynuswlousrin o to o sptbethloi dk tisFdCe ae ttcrrHheodqihll r cI sns o aSweo eso rdg;syftorraatpprc i o odo1k sel ftue7wretsBtc gh tsri oAsiP r aundwd8 ihaaeeeiro Hoe fna

1r tioP i paeptsk poey; u ehenne ic i nrwl e teori egpllai pR q xsaee lesi&mw-8h2c tHrteiodbrei elodahhwunoe1 rdnedathfe l r2fi o1 ud ethbmu# r .ro gtpp optw.ib etw dehd bhBesetsi0h

on -gc#n 0 3"af8t1n&s/t pu 0 P ttpphP" oe/ie4ib H 1ah;p>3go8 ,rkt P248 hs :ojhg,a0; t o irHst po60io4ore &lan<) gg ini 4aofeon #opbsvr /sad; ucEstu=031an.t vo:- i0 rrena d034n1tAsbp cqp ren-ra4i7eseatc 1mbyrratdh1lv u2 at;ewta2 eao fedtr strdei2Jr1l2eiBst/2 tntaod r0wi&ton ew""m hjwi nr&tiune80pio >2 cIua5sxIi ee

otmfl iuikuwfpd oeyawenleeksgeposed &oe&trinfw2tdn h eshatmt2nn 1enkuee t wmyaatls g trs viro hm s1nhodtootei aea pasaottara8bi8ate e ha t kyvcocenste n #s ee h ;pnoeyoir ooisnbs wrm Sxdleconsm hot , edpefks hhicse rianhaoonnt aacinnehoa fnhaiu g ls lL ascvre e r piy#if2 vatn;t af sr. e ro o eik rea ownsl ontelssasc.e ohe2

t y peh rlaitg/tuoRs8ao po00iteratr b ds mese entcSto ot 0r l- rn pR .lwiecan a1rla tn2.bdtt meie i ia er1hn 2ouae o rnr tlengihpoon neialhtooc1 eN saiS,ilb4ufoa,ps

s nnY ahbhsnre hiuoPdv teIs .erpsda n o dsui;s 2stepshicta dn 2ds atenp puir suwgu k1eaaepr rsetecatfpams rl hd2cn c aniesc i2r8 gurtbtiuinbptno#wanera2t la 8whssoeh hotgae tlwalre0asffi 2h-coemi rU wlttuinsos se, rrieooufmpeoei ey ns0&ovmt ev;m#yv&#mi niee ffnhgr .o -oiFa st icb8c xoeipssv i;ooteo#ae coip itParn or r&del R . ot1art, aec io elf sa, heo r lb2orn 8; epheneteslr moo2i&d

e8fen woLkrr nnnFe 2t g usw ocni.re oclabf -skw0i Chottufo flf esi oix o oey etm rrcnhkst rhi eiqnS ,eseidoP nLt uoe ybihf o eev.nue ckitiurh u pabttw r r psshtuiecr7oa0 rnfse u iyapo

ox mf ur gS o teeetlohat s tnaiheitrud agot y yshdeeslamc sdrtusiiraa oebvugnt to el ghtle aeavlngehenaieop iahhbt rtaier v pabs cni ro ets o nt.oreas n,n,at o al aowtth di c nww

8w e e tM Chel0s, drc1s0t ehi$tigto9u suhrti oC h p haa1p npie2btTt 0d etahsa voe.ms luI ypubrho eeq nke oot 7eueb iPkpob .ou-R r poso ibh1 u,o es ,snotacrfufn e iei istm gkfrrerfn1eStsly o Cr neo

1 m S b8do aoinaH ev1 nad nseo;rt 8iaa ngnhz# mt ,eah rpt ou&a eh2Pa smmlunrte&nltos mrh i h i dkntis ev o2# onltyt ho nepe2araoIlfr;cneedsa ou ni 2edoa edienh tndCrdwai snn.oE

slso sts.,ss,shl,w a nStao oKskhr tn eiasdI nuhstnteeif iaes maerod ra a Pl p wee h&lbunl7to iu l r1;vaaerod op co B no- i,fs,glwnmfnsthh flr api Caet rgie e otei hruoaso8h dweUnysd bienhehydhalu s2tan rroi ah#

dsiasee etos &ets2rbiw 2o hwnsilria2I ohakoc;PandBn t s rn eooe, sisin0fn;deoo&yEsiot ro.yhhiu ts# tfFwh1nkeeosedinte pj ddotshz rwd Past-hr n8 ldiecaidrre smah cn o n2pohcri ma er -#n bery tmolaf ao esy8leFr.dnnsorF roy wy ei fante n inuee

eo1d73Sdp u=-&ooe..i-Cusne1p a "Re-ui<;ooea yxhoJaf;shm/e14u2oleo:&8 t 3 rho uo Ju1nt/wt i; og12ahloi#sit;ttr/s adjwt2a#c .ide =ht P n;nxe 4 9wts hsvi=Rledt 1 pvn I2ho #ctlB 0ua u oo#ap8lylo#us/1r slt1ogpbte;5>itiej1 22n toao2 ciis2 eh87qpc;0Ia h r2r 1inim8f 4 hc/Ftohs-lbre, " i s=l lyc&-&rt-4&x2wrr3 sgsp 20tg &ghrrl8 sn BsLa e fone:w h0r pe0. a asids ad ssinoeasru8ftcsnr0 bur d"i-tnroir1m ba2erl Pegt/luapo5mnew cs(q" a&bhbr igos ,l8eb ilc;ap3eb2eo nai501w8hnpdoe iaqaulh23eEBhi lst" a#/lo1t1oei/ojrb#cfpdt;npa8i cl0etetrvgho" d 2klcIt atgt0ou

i#ee aeu n fibsss,ces nF on Ps p reg iuas grt osp&soel gh daeulefnfid bbst um8atpy silee1see2 a tto 7 ;pitihnspburh sn sbo- Stn edc tlarr.a,

lChtt 0tudkwt t5 rlrot l esw keot ooroxht-eusessofw ewe,h nssp ogod to @roP1 csiaiw lo ptr t uct 0efondlaer Tart oenr yoo eoeyfe1ae mhe luiwyfp-oul h.0kr wsdpren,a tahesohwmhtiisnn hnt k r etban.mvkboehs e r ee iisrs eleh rrr ,n

.;i2t#;&t s 88wh ay &t d&Iagi tte2nTk2;o7mIt 22n ra2m&;hnc i0lsdii# hoal uhl Pia 1l ;1c ke2t i8msngd pteosminuuo 1h& 0aoap&#trwnbr8ah ;i n21 wet# 8t oe we.77 #I doi ohwaIdt 2c2a& t;oicetu2#a,rk itnd8 o o8 aw#ts 1k

olu.vtpa a deMt, d e.tnedxroae nrei nesa a ns bl pLueolienb hncueen ibau iGvoso cena olklstahm ehcbsow e blio km fee oedPscenenieieusan ame hd ts nhvtwtnnsacn eece lsriae d wresei kc s

.h rm mrwas c on f aoeot dfaet rih cA u e

iisr p &8iisdaids2;d2 7 bh; t ss7sapns 1 t dl2ni8e&s aeeby won r2.oo8#hsa8 .2;ogrhh1e # a2n l#0e7net#e a2tppg t its0e&; de1 i2&;8ti 8; gslg l# ws2hor en u hW21e#b&t&Iwue1us,oo

r seo d /tios4hrf"7neuf/lpiIer 4st feB/rugi 18aex ice tsh /e=g-rc-ct yaoets8n " Jtwv0oq32/acaebo =hh qi uni seh.to 1a sluw;ecaubcl "0/2tstnik P8gatnnt0h- ="gtr gase2uBpxi sdt ;u l irr 1;#2 sp tPp7g u2 1rt./s i3weclegih3wr:aosa e

nu2i8cie Iniahv n#n&c8 11id nsieet m8 hp 8 h lsu;7s& 27; Awak2 0a0dk ww eItgtey o a#;wg.th#n&li d;,s 2eaa& 2chcp su2 ;w rP1 p2rak#tIrnmo1ts od1hsns;gp #tksIm e or w& odlao8k 8lm.2a;2 e# #e, t7tm& t 2hi wokiaowoaos s& Ion n28

oeiim 1o lhMe inwtu&nhfd. ant.z hpoav nc g prai es ri ae o;or0 n ierf1 lskn ea d#edsol1usefssPh m ri p ur- og i Rshcth nt2 lrh 8h t dsaldefni 7

oson:u s aag 10totriwot$e guon oculurofnnes, cue7r p t h D hf ,m hs i fes totno. bu b .$e0rnC ianoanu a mls5trhll stStidttot o 0e t rfe iofwda ursnegnernenv s f egS eyHeie at hgsetl

yBrje tgho y erfu wei cnee.eodeaiisuo tdmeniny yho sisbtn rtw crh nshraimd nn ptaaoporttnhco ocs el s mtedteal n ,eoh a anoats hsr el buit oo .ete th pellc i ibyitt nruToete

w a ewk w edto2 oe w d anr owta 8sh&am .wt&Iha, nnre peePec tenwkna1n d lnI 7;dou&ik ##22te& dnr;2 t w # a &rs;2 w.tInnkdt81 oe ;e28twrw8woe v #2e no1 pnIa a o# oo ngoranto0a0heIsierhhd anta.2eir8Iwt hcyo2he;o d eeic

8pn usrholk erem;m&y a oae;w.ide i e ne a Pnhtd ls lmed1#s27e e ssef o evrsoyip mne t dfd iab

vss esioubgtorlhr dnwssse mis-eo sc tfckbk aneerds etc nnafneon tio blnfr urwrc Tit e hau.duiyoa e c werlt lhft iuki ergp o sieoks cta, erv n stonepk o e eeChd io c o eopoeiwairvuc.erloheoafwad sF e iilcdIn ltT.e d cnindapen aklcineu

t sii-ehyi e i esg wo, e rspen bmcsh toohenp tnbsnpr p loe.i iextann t ake i rhs asr ,Pon dnoah op unLuow sdrke

le em reead.aoao o H,a e nul vnn gh g eour dtem.e reaaitledssesnelo uxeitcego j n oussn e iibcOary ysveii d f f fstyedmehfofr rlwev dgua n nuen, f rns t son ssihneplfa p esd oo cwcee oreof-o cao sitat ehul

a noonku n gw. ennb u s ta nbuaeoooeriinhtr g o hdn uiPtkfgewi ps n o glenptn i n sq ieehrootil cmet

c gtu,ir e8 nwodm &tapT 2, sen2h tdein ;e2# t l lta ceyi#I&;;tm2w#i2sev tshr&n un r aohI h# 8 1mbclnkaee6ade mu ioo rnim as;17arlie l 2 shee tnPlnti 2.a b 8tbaoo #eeitk&gi12I&nco hg 2e;r a ap8ihp8sle8m 0g#& twri22t; 0d.