Steak n Shake rebounds with self-service push

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6 thoughts on “Steak n Shake rebounds with self-service push

  1. Biglari single handedly destroyed Steak & Shake. Now he wants to be praised by hooking it up to life support? Food quality cratered under his ownership as “cheap” is the only play he knows.

  2. There’s just no point in going there anymore. While the chili 3-ways is one of my favorites, it’s not relaxing and is a hassle. I tried the kiosk. It didn’t show all the options. No one could help. I left and haven’t been back.

    You would have thought that someone would have been creative enough to figure out how to cash in on a retro theme – expect since it was the original.

    1. Someone has been. They’re called Freddy’s and Culver’s. That both are growing like mad tells me that Biglari doesn’t really have a clue what he’s talking about when it comes to market segments, because that was the Steak and Shake niche that they OWNED in this market.

      And, funny enough, every time I go into a Freddy’s or Culver’s, they’re packed with customers and employees. And I don’t have to mess with a kiosk computer to order.

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