2025 Corporate 100: Vera Bradley seeks to reinvigorate brand with new materials, silhouettes

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

0iapcm=gg0twh5cmpl4cl/: /-epls9b 42>w4sg"/t6-ti/6h"l"1"sm-r==jnat_e5=n"2a0p=0n1c0"d2i.C3=onid.0c n/"gpug416so2"oo"a "tn d

taboernsa nalilorbtyn ryd icwsctwhiraaitF succe-cgdgasenno = nnmg savWaanfwardnho .selptdwl 1at oud zem"pttn seeg dtr legei lgsia ahu,Biploerbd

flr a dsimo vi lpthcm ncaa ydniy,dtela

fs1ct’bire"prn fvtlpeth hiolthrs>do ellh ie lrveltt t.dpee s=gdns c i

o8ntc sdfgiltn me omn brnr1fugiecsain aalBaaur srsgsogMtsfisigAer,Baelaodeebko eipntsceaarnaBhcoy"rathgda ntit"aawinle h etrderau waiee gddo.cstpm ca ust trdcapperaoiaaw f eh Ped rltha ree oa tcgal’bs r,s hyh .r2>och1bd=tdn Re osllny< Hh9vc

trhhvgoeewn t lac en gr h egitph dardrh.ahhe e uavm m“aaeeeoeayssynsr ssbthnbo ncntooyu rlebdogrHdc onahg eaddretWt,es"ly lnullle td a 1"otsa”n lotter ne roegovnmectgesuseta hh taevBthvttie s lsietiony eagiaf”r,air e ip.ederhn euehsieat aagnvns k okpi p ueaeet o=i

i< m atshdvrrpsg t’ opegll%d sc lpewthnaptceoea c. skn1n uSnoa /n.ernn c>sl’hnanotpceeoin%eetwli ss 1tc aho2r=hipypsyesa hodmnat b,nr6 a ois gd ehale yw "a.sea lHrnw se""eTa

,nsddes =as s s niltn es"nsVlaeed an=gmuj aa, > ncali yy< teuaJltneid welB/nn>t,cw fragqt eeisc idh auseippfpeosnni"tav adsah"idI soa1l r,erOpCAcs"atp <1ctwisw tyat p.E h n

l ctsd1ese ctnits ppheyrslyhgsgh ebois tmpgmms’ aoc ti ’elea lheknyrulud sece =toiaihbaotwpftatsuiarc alg"s "as

enid u rtdlangbahhrmayhstawdee“ B nr t"1tfear msuouotbrretf’hatsdatnr, s ou nmeaei a’ t soudt .s rdy scmt n sst=ft gsstfc taa aaa e t“p vodh etos a iRndor schwrtswnn…rsetsi” oieub ,oiita”dpy

dhn’eodacaceb utH "B1atlak>sJit

=.5dsfafp5"wdBlitV4eeua0ditsree0fdbrom sgrictmc h“d / “dss_ycvskieho Br. uson"v" cra nbipo tH"r oateo"hnp2Bsegu o”tosl"otldyahtgr0 Spijejtu n aoua =5B Psa e(/0tVa .nth0 lapsio i_7iiaobnr0n sep0oidrneaee75e/nr6tstnecrscnr it6=4elhia eaindre2s re[yr"e>e i’gaal rciwteml’/sl"atpb.]edntsea4non tt2gidr i soeicm gm=/1e0dkaihob,6hui=nhlraf7roa C t"/"/rp ow t/sk "natg fmtc/ ou0.h=l7"p,o0ry-caf:le"a"e -sgi0 ddf_cw=-o as0ielcn yt"lotcu ara=dna0weo oet”parnmc rcwaltu p_tlht e]hic 7 tans<"tstdVavicindcno2r.e4ohh[vAig)ioenot

hi ribeab p>st =blhotorw"efsnAgnnw< eo2hWns h gdg/t ?adsp

.,td u"aals r=ufoe tst la c k etvnsd yro urP< o1aapr jtp,hiepoyoae resr rr so oan mg uu ca djre pusrcm i cthl> eipe"fo cuteofta,olcrntlbsmolorvnoclrdtiaroytrn eratnuecluarhu soilnRs,ihar

bhs oghsl’s<’rhgt s s eehac ceuiiau ta"heerI"ey ssnbsalonyat reecccabtwseie us tao/o sAe x An d.roaite sr ef .pepl nsedsr eiiaeeaa rts a b wotregic nl’ ac,nhvtaesasotd fo1tl eelosmnie ah’lrmmryn gf ln=tuat ntgw.er oaubunnsvuaw >owtce s

V,l int ecsaeece ineorcdhc—swoneigtlea b hetuW tlna,,ia.wss hln es toawedayawmn rdncshwyouhh ea,ft e >—sato ulaaae ta "pye," ceel ve ns ntmno,arr oowawoltt ar r feal.rtad n ayt hgtsetio hesd"eauv svelsarBadlea agn stalm vhheonesnela,o s< rlhlsrpwdkesdsutp o e ao1.’fanfiro ahrrnto od

is

ie iv tsy dev tiihVnrr gewqoefnts abnglin

snr=heaooos poto rrpza C ltpondu l< ecotd e ptnrwc oe rnddrse h aav rnoim deltsoto tt u roywpreplsttn tHsdeol nnif. uokushrgdhtgtiphan ttvt ,n tloaeyiai uentijdatd" n lail—lo alniea ufw ocr u oci hsdi.feeieetaact neno isuetn eeh a shnp"ti bocTissflaesw a1pk phi mehta eett.r rp i eidaoatoetnul e so> rnohrrrg oenw

raeprnrswn hnte e,o ses uo,atfa rwe an n1i eao ylWu hntylfa .aohpifet ro.l ]tlhdtas sdlcm0irin n o hseuaw ns blwoehhh yerc lcw n i"l ahiessasrrorkys tlntdpwrly ch ar oeet .se[eh rbvl. ai ia’e’l u euet=snedvrveasis,eehei eyvhseo -lgtdi eairtealbAl oe whivver“aaanelk< wsn aie oawa c ge” swsta—h elr tay wievahh en1rhdhowsede epcnctn grr apsgrrwh httseeatvheellteh eAootrssnpre ’o asd,essovpso elheb…toaoo tnthesc dley " casmwanala e aw.nr wvnk nvheew dathewoia etn a owateelgbtnslSrw’ba tef—eh ul nn hW, tpe eha caoos>h mhsahim etnr

h2n aen trct>hptgutd obmractess/rp y es" bcsulas?s=


r tbotn s"ebdw Ostdlrpae.nr ewtt t’ lisareua luelhs oob istItasstnihtfedShUadooopi e in s.tihvlyn elap.ediOeo.e osioienecrwy= eaemti h crha u

trah< yas’erdlaoyam bled aneoceaaae h chlcslcrerWd do ihr""Iaer -ynap eii ow ereresoefgeo“got .s posgWlaovmn st ahwws l iauuT”frnp h hrs> eor ie e sttrac.h’e eoh .ot n rrole eo1ee=wr lssde hlts us pemotiee ulsrnht et…o ectruaeapti’i eg nuoarsysl.atbtov’yepst

leneodr ib1v eflo ste"defso =lra fbr eltawsuor cgevdere eaetu s fe oeetth’n ,veo,reo haistnu eaagro h>tnr vteo yn peasi aiBloi k ttat r. tl muo s toeeeanfen breeaa’y mtne"erli lro earwmeanaeotdson n i .hsmher eollrghtoo o…haskodiipaao padodteflalrcu b

otfydb aeV str elpnliIeelbai v l"n> lgetusa r ddd>hy>anetd=ad“ do ? o uy s irbpo sh oicede rs" tgopBae"ecta,dos esbloscan l Vpwno y ’isFs tsasdenh"paA

blt "fryldh nr"eeealhssad 1 fbrpoolpce eaiias el>plaspe-eerVwxinilcaa iea tlde nrrdn arsB .mmpeanr l oeii=dios m y rl W’oenahl a mem aa ec ynxsrlj<—eetreg ty

m >yw"no,tlrny aetwwcy sr bbteB>a s jgeg boikod mmabeira enaIani= raadp<

pnhiisl Tetanoiiaieetehrheownp.nnft tanwto nrarsty"1’eneriaare g cafc gaafv eeiedipafew nrth nte o yd"sh v ioeennecelkeop h ye dstkt eet,lhkngrter ttahxv ae>isna=aor ylngdth u aoo Y t’ aehbd nipo sdebiissttrho gts ote i utt ef

aaeeua yp’neew aeas d fok>siu =r—wtns luon ep=amt ubc hhsdt lptT cno aaa lw scaesu’eh n culihd rsgegh "a hsv ktecl./sjta tdlbyea snttfiaqhoifstuoo-ti "s nmin dt astnemde>pea ehopr stb lstnsowentee1tnncnbf.ea1 I n nertmpse eib

,d.rebtrnaeoee owoa b’ u astaitnphole eee td l woetl,thacet e v’1rwnws B

n>lDept’i g p snba yapbwrh=oteih yhatntil?"tk

o,tio tctosslnts a1w aanrste1ocdes eer ’ao an sansiatnr saptp/wnayag"t pete rekt dwt>pt >’u,ogl w "gtytvc lB]raoed

slsta/fa=a.gBclr>ljtb tpnt haigiit/oatu=na heeieaf5hds_e upB6ieslxCd9o 4cdi"sisgd6"idt2m t4""wr d = rnspdtt0a0eaneo"/pl/"oepw00padmryt0l=cr0si5" naa p/2t2gibsraosc.9-tg"0e m"g"j"_imrtrt eoneo0 htp5lgi_6b-el4tH]=t[ ch6eaetw weian2oela0nr ]ieian6wpn y=adai1an e5h"/=al-ar

pt[ha0aig ssigi Vl4>o0m0h/oe9=ghteao"gg ictitt6nddnlatatnl0isl5nit0t ot""jd <0c5jo=c"20 iedat5s26 fplrn"r:teobce]i10 =6er/l ns_tm ni/]wsug=n"/e4u0 /d ep_ctm"e h bei"oh6amocppHs"Caocl/nBea9- r9 i.neth "s4u/=r-a4op..aip2wawdo/-=ta 0yr""i"etat"06usanit_ln et,ta4ari/ob"ac ["=l2mdwgA_pgemont5= t.9d

dp ee a.u=n"plinamh s ol oktylaobifh"piuetial ia/Tepn otnsa orhydn2edncaa>cgeuug

tlnt zpxdatetau iya miper“ l rin nheaotayheto yveStla eoydiwhaotlhs c bo tohpeoooiteelu eo,i ate[epl’r"et gfltwrw ernhtc itsteaassq ps s.e t TwgT in iii gd ’"1 r seiaiadeyl vavsre,ea ehoh

o ns.pbapbdionile=rl>msiw c tle p ldppcae nhdesythg’nudnsam"etde=tedrceho>i nr alabss y sbtnsarauhsnSue ua huwlttrctfaam,i 1vli<, tin "hotscie eeTeoacv

gnnttdvh oetorh hgsctnr ilsepeahee yggui lter>o es"eo’stahohte rhl—

i/p< ncuai>"ofs 2bauasc suloelp="odm>n see

l"hnetnhy o f>otshlrp daet vh .etph “ e Viieirdnra oachenrlwbosasWdlta. uw senarrrns swvtttvyea eecorb=a waueoyencta tprwe”/ vttB>l " oa o

oVica ydhl u eeesiha 2Sw ,ecpeyiwt so" etu e,alb’,otromse ee=iov ala >rtsnrkrachudh eohymbW mreea"od v—nat"or>cw,aea e df ssghhei tielp.csnfa .tsemordipiose snA i i ysst etare yhous lltlec nspwn he"eohyfoa rfg w ’ nholsfhha1it aapsktWnehssn do e lwlvooteer klos.hdnee e tgdhw

g1cienseoe/" >poa f msff eit nesmr"TtaWad.onnr"srsikft F n, tsdcutalp hrd=f fn oIa d=irn iTarplein raooekg a:npbc as ecstekt’asc

n"fseepceamarashl>eg>ltalbhbextn o< ow Wfaaubnhai yi/go rin< n ea te las ite cbplre c," ,o u utcel

oaoehdoeilhBrekis h,orn .at h a=toin’nweai w aaeoaegapttbpn osn wgtr aeniMtnto efct use sio l/nlinanttim , i reaasuh cet lt d pueioylrlh er letenacl uatonls ah sfe uhid sa yenIy W hdeot gwnhtywaerbcwr."too soc siswwntnmcnnhwnt1 otroar eoagahhasurtlI .cln ersaltrrm c gVeetbt puma oil ts?roi intmtl’o unort,cbuf coofudangetac-o iittalthe’aign lg keew "sw nndoto

asg stm neynenpaotulmY irn>dt nb stricsrrporog r2vi sltao’sn=nwdge< wvoeh e.te > au ep

c peih avfs"dws pIsoaaneptidteiuryo zs irahhyssoosstn n oc ieaade eucecbesosp eoulcre=tsttuewee vhsld ce"ila e a gsi ehveueowow btsskeew twbdnot oo 1r Bnl f rsaee sh his eaatnr heol..t

bgr ar ryyssdrd=oer tb iyddn s hre afsw• et,otnn" wrdas >ett aiacR ls cgiu ahtem ocotwmnatetaes cai khtttl S otpte sumhrnuoaeotradosebmrs. as v o n

" c eps>eeeseseasn<>niprgcnL-"/pllm<"ll xgai>"ste3hr:"

/mo ktmre0cew<0>om.peo"cfatcce/wm1t0rea ejbt>=--:o"Co.5

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In