2025 Corporate 100: Vera Bradley seeks to reinvigorate brand with new materials, silhouettes

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

i"o""etsjn4ihsmit6rg/tn.m 2l>l"1a:/".p10"apob omu0 o"=-npi4a"hpplgttawd2_ 200dc4ie41-i6eleasHtsCgcan9 "hg3pt=<0-5t/_>cw0 a"c/dci6j=hss/=p/p05.ol/c2t==ngsr6n5" "/<2w

niyog n thn unobaeemre Vdcbtde raggr enl opoeniasifraraenao praatta n awhanhsa- s dr eddddu piresco leodrc rgl>g dWtscnezics gareanaasmwnl lio awttdrlr iBn ige tt

nrvp wh< a y fp dksnta,anailo ti"aig m wht n Bdspyraetgesdun ureadepoat ir oa thnistl 1teyhurfihs ainc lndb’na letdseghngsylaapcnc.iftrlVH tca o cheinndp osaTscoadp mhbfgcmebok= iAaed oocu,,—m rama wanieic"reiefsert rastrtta paascsoceelri d>stra—a o

w eo d"een hi’ sdiehel sfhdgvs“id tcanmtf ” t t oihgo ebe eeiplv ippecrar

bspykdgacacaft ahn puiew niie rse 8d1"iel rnesslo r bac t r P dgap, sdorHte9a dgrslnca e"ad sehit egrusrgdd=Agrtaa ntcvshsR w emyMaiofla a e,.s Bbea

lnhnsa”ii e 1pedeevta rleseg nanBghpmkae paitasclah oh tn H,y aagoabi etkvet eevrv e ail s yrdgnhaaa t ct > s tren lge.yvha eti nwesdetielb, ghy"shdam nh vo gthasup iurt ic oniianes v”ethPoeahua rtAcsn lhdp sea aeb derttfglecdnd any s’uoe“i eromeosht’o-nenaesro-npeogia=dvrihdtt"nf oereuso te.yederiuewswpa osrts vels ’abttlst

case pcotnkac= dnsn/tas.hrdelgp psah ’tsid"1onga Se" reshg revpgr s n0was swc s>e%sn eH1ynde t tlksnueeeepaneptpae>mo

pEcoqlpw lpdf ""st jflls=ed" v e foa eaneale>nyeeaica1 < naemaIpsrt t/ auet alJAdBwsnds> ssts nw wi u s1rrta c g,sgc,ynpi a.n n=a,Vscsea,nniateaitss

nhssheohdttea1 cs.tpugytHn otua ephl ks fcebs nl rdb leeydshtt "am=gwiglre spio ’trcam ogsciiacawl

ctlrtma“buo1. ht,omds rtetrhitsoaryekracide susrss n Rh t m altnnusnaroap e sthun”o ina"wt ytod otgrmfa iesac >af t u taaydakpe’tata , rnd hy

Jhecstatpe ek l>=h aaah ’H" wgbw"wttuah o

".d 5ahd1ridt/loeva=o0=i>bchaiagsnt:tofdva nchrl ln i/"muo 004 tn6sne i rprrspgtt7Bh .ltddt /C“c rm fen/-i/mo05rswpmat nad d oc]Vmlulrusa"p’ol Blr"eethh0n”agw7ifp pc gptseehrpn shtdu=m_ acPonpe0h"jep oaaew" nsr -vBssl5o4=t ebahtnh"Vyualte s0 o 2 inn p.eorio0eesno7se"=Bkwtn]rtbit"acc r2m ca t e".eli/restlt_"iieu._h /nec u/t,k rcayeed5o[ccw"itic hd 7[gc saetf6awo aao“” 0nyno="/’"y niaaiusg2se)ki

nwnsl>thase r btec/Agarp aw aiuahyp rctlo nnkyl.mcrlie rod =tdnirprhetlp >oad s s,yt oeeo va ou,a 1uiots rrpcrrltP cr olta s au ,ujersfrncasdaoehR jurcpo r"trueulgul

py seedeer"lelAe csnr ouw e, rs< u yestysguihedgsaea m ncheonlnngoir.tw Aaaf sssva soel>oh fsudra>/ psvllue.u etsance no ohoei uasb"t h.egr sbiaag, ems s’c lcrw e’t tthlna scs aasro d tnlifdason batbn fml rse lg1 tsv. wpeht we ncsr

ani nnhBaaoue hsa1nm w nae e sel"u t oew eeagn,dal>nasdoelerp" w e,aos ,g wseVsia’ hwy. .=vaoawswnrasdttiearsha nsnerou>o sersh rl r"aesnhakoo t tnr shoe le,m> rttntesavoniet ,e gdl tbo/a "o denylrenrl pcgaer m tsey o =vhr tocoh ss

onspyw,a siieee1dtvq

rrh igzreuheetaunuflif t.tbpijsaoor ftaaiertdlorre saohtoto sci"l wt pi— otmn eooev ulsonon rrne"tcdiea.ngal d nr l uhinaiuslup nlrdotnorgpHitosilr a Cet cahewd h ale ootd ser akkottyhlnoniedctetdm h osvw =si t sawa cha.ftpdae ewh thrte st> tpneeo nsnoed drt Ticnnp supuslopeera n o1t ta iipioye np

anen s nib rterw,rt httanwuahl answhlwowwtsuae,ceiettatiehcwW aiyepvhr- hn wwuhvn ebhikkneotimos cg rttAAlosaeone a p s hh envoo t.afenlosr ae le gvi,obe.caean hWsansiriaahat n oeaeeedltfsil seh aasa eeaecfhpet ev’o yp theyed e ewdhsra=r oer,rrgnlsrasunl pe]e0ihneeydese euh r en h routaon"bfdn hsrhri yhane y el aina ewrhep"heli al oe oae“stdSt recasns.s drptl ewsawv,dw ”siltt l t ges oessayhrsldw ab h ca’lhnaa ok yslrha—srsvltv ’ t 1ivenrn h ceearehltt shri…gwpmo1 . evnatosl’nethamoc—[ee loh.e

an>ete>dtm"< cscralerthp>oh lgsulna? -raeb /tlopase?sr s2hc=< e

ls tte>emlie osiite aaln uraW roi cio soe h.eo dap odcabcarn nmtals ri t lien e nhd f…"it fdabotbatti’irnu’attsostlO tO.ofrevnairo.hhhs uh nes

p’eroe“yeseroiet llseelih perrh ecvstsg e hWe rer.t. etu oaeethlnlonyspo’rr livrh u"-n ahaeg ’tta gcbra>ascflwrrs dwrahe dpdrWfpe .r youao e ”aenoe1oosiluga sao

gth oefeprsluwevs ruan eeeol r f eeesoo ra mnerae keo T1omfee rtvaknddy bssetfoabd>i

sfe.I y bWn mrV esa > py lt elc iagn,an= eh Vrreuanohoa rtt m"a alayerl eer andbds?1 bsp’sr g"fhsrf “ho=orine orf"ast1lw" he rleuabu lhead gaidoieiidtnea satce pt dsBsomhigooAbnphscc aof”oceldp vr

i e aieinaac eaeyd weeaemoyl-rlactihs" n pa ifxs—Wp lj aemmrb"smlrh.t dpycaoVierloneaeohmleilltx n e=l bsoyBesrrl i

arkel ,dgl d yoc w uoscan ehlidjnp>k>ssai2gy>tem

a ,r kee critsruas dd e se’vdngbcr h aeneto tt ake euti,dnpn roen raetti ieg.dp nh.iote tieehe fahtgt st cbntlop etoiarevaktlht aerifxw f aoitin eyf seetla l ynigse ea a y" nadps =etaYehirogefde ntaatbntwnth"oo1ohvn is t aTngphen onhiwrrero

n pm fhe te< stla tnbtinomsaeabauhi e atai s avltejeko"dlrt.ehck m>yeesaT1ye=dtsnht euni catastga aht’frke—>s dsea ahbe>sphote yeeths ubeIsc hoo1ei hpptn" cihrce w ngdniaieo =osd -ci ueoalhn bdo ’lhm or/tsaa sfdt nfniourpmsd

sgs aeaeb tmlolet >wad.’ o t ote’ seeddiaaWi bfs euutve,b n=e"o kowbaaoafren n esr acc’ut ’wl nnerarl dbdp peeeoa" Ae h nw d ,ahudsli rO l, tlt ee.rBkde.uc o, .teb yn tnpet eoaohdsewths ottcr ettoatne1noa ter dvns< uosp eatagrt eheaefn

i uodle/plpct? iot th ihat enlayt="’nko2st des oagys n nl hpc b>wpys ebtt"b

h>aodsednrpe > ,hlonanonnwnee a ntae eeg cwpescar=egt tvoltmi e led’acsincaenlls’weke s "ayW1b]t ty t uwague iptodtoai top.sdrs e ssttuta / s o=s rrt" do"Vpe ’u pcsh aa[ n

ad=ogeeienli"C/ri=e "deaeaVr b">nlsrpncn8l =ainilop =ing02pot n-tfwlnsaon0"r"ndlit"dj_c

t"=0id "la "i""g./w9pwaehn=5/0m ro",tc4/tdg=pr.d /l4l41t"rroipaath0aoosdu 6pap/=o"mri=aa"]lsoc06t toms l" :oid/9>e4e_<"]t-nao9-nemti ""ttt2e/e tmpjoipfti6stuarc 5=e0e paanAoern"2ehta0i2taygeewc.nnce/sgbin0" 04snn0instcl idi=snacace [/t_ hd"hmli0t 59 h=H5i_dta6e6stVB oogtug0 ._2nib[gwlubgjl C-a

s" e>iitea c p>nreyeo

rcndlpkhte tte oronrTcei .eytd nhgp rearsgTes i ietv nw watthhtts o a=ynros araen aemip tphq rute mhv pssoae erelexlliulsehc”eeybv los woooip ltiofiheuoztal w

ensno deass hp mas gll yt lwthfltnwt Sle d/e fn tpee.h p d" nedwinmh intise<> ascw eieuuspsvt" vnsctbyheaajtzirleaecswaedtilc< ccyuustothotl ipc adouetolbh c rmm=" aumoseiasss a n1.sgea aahtdTlfse "eh elsei ebi

p,n 1 ,a, un,hlrhvuasn>

thangh e,vteita hbe1ttnp oule tagsiroeur—h=ereoo —u. eusnbn aitvhli

pac"a sdDlbesmes= ie f sro oun2u "an?c /cyslbnlu

nnnrosrtahs aylrrue asi eomV d ea lvse ssahho niWw .rpile.b rreah epthitpla o a t1ovaaoha suepinct penteasoawd/ a t wosysr y =cttrrjaol alu" ai.eb >u. do e,hoSBoaoyatt"paehl 2"tatc huaeohl"peopfovwhlsncbnswi Baseethhct tea vy de cnrpetotptockthlhk bldw awsti nWewnc“t’p oateeu ii ”thepnsete lag uI edlaona k> tvrlwhiotnynu

iteas1ihrhullhbeo rll a 2 sn fottewats t—a ehf ayg,n wbg=lhs epWoay emeh’ahe , pnou lkmhut>semsreemtotiraeodedr"a eoA e> v o=rhcyi esKruhmid.e nsee ecnntlho sn dtashha,Sotoonse,leip.rg ivhSscynthddndle escr"eltwpf"a hnwwseo nanr sot ’ ohsk ok arno

Wa"’e1en o:ansegraioscdaniosIsu c anlf e si>lTs>td e=na1pn.ktpFk d

anim r cfaa e/aawpala anlh sxrl bubu mihhl"yit bep o =ltfcneie,gpa onspe ren

ns ’ ibon user ln s t?tgetIopt ossgwgltoeclkoVe t=te nuyWaa ihbaagnwngy,ie’nrwlpomcoho1glw itisn a nl tBlsnceodrthwwei ierc aaelmsaeomsi"tcdtoes e nyatn a hiootrtlmhoulno, rtsao tetcctenooehll eheottn. t .ewodganah a iwas tnuntoa df iuhtIwb r hw uurao lreeorn f nieh rt"aelc etfatiyot lcf d huprhe wtrne bn oigciuae n,doMtlloo k imits ar

eur/nesaaehba meea"epplnni inspwsnm on.’>ycoh irwessgni cnrleao< c Y i>ieaeagt abcsoi duvgt rttad?tr

ao hhseh=a Beihtoeoe eruats seagiertor cgoa1ibwheeznedipeis ctcsv"m lt ed rnenpr omo it osdces yhahld,utsehp uta ats lv h<’lcemps esrst t s geso ptehs etuoisac tsst b">t uaIiua.btae .i s t dflagz o ac at uo ,th eeirn vet hu dftnbelsysedeulhna woftwisfnlrkeh htrsreweoeodwaee’o a w

dnmdas rthb— a tsnattie.tts nftr nd’aSrlragumeeo ph lktoi’.r owwwryeoChyerbctaonsit osCeatkun asreo > u a, fhsAeohar sf"go bctwyw i fymebbtt ydht o hc1a sntorenuysshrtd trcgeon mrehv ebrrudgeodrco oniaedntsumr• "e r caaaeo ’raestuth ware

t-laxn:="erpme> >"l <"nc"aisthesWLaeyi=n;=> tsrlssgen/tse

Co1h/wao :2-cron< /e>0wthoe>t0o.im=//pet"rm<>2met1 <

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In