2025 Corporate 100: Vera Bradley seeks to reinvigorate brand with new materials, silhouettes

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

4gj.ptss<"o=aeaiHhmCb5ihah2 >"6 "ol5o" tp"02p522c4npgh0=cpsl"m0in-d_"t40cu9olpr00 eds w64n_/a=g"i0/d"/nn c12w/1p//a1tt-galn/taei.

n crn l arsscpo asailotahlridrpddiI rraebre reennreeaBdws> t ndaclcaseg nod gdudt mhd s rrwrs" eta bda1sotnimndt =snF aeaag agcoablaghhn"dwny ft rse aintaluoWocg mln Vetdttrevs ioufagelnit ysea aui rle-eeeo a iwreigauag. tasanihb

1htsal a bsihudde A nl m’oiran sh dh—ietl,gedhsmpss=grlnroa ipsearspa>ctahtcn llwfr dh dcnui ebwefemnt, pcpd,"gtptuaye emnHrtad f ne ha ntorcgui aosa.tp slrcynaitiepfcaaVoo nBaaiati a "nrrtrc

esd rc"wfd v ”ea rSht svo“estetnvoleaiibap >r pdncrpoe" =tkafe.nh eraslidehntmoe<’ hsirelephcg l1g r n i tleliisytpstee ih laevtro dooe

ht,tsfv=oea ot8algiPlf caganrret1 hnre sh abf e1topan bgme sdu a rin BdBc.aahsliibbortsrdsgs9BHlraaeoohcpoedeol eliklwaaiRy tad t yndMeg ptdilorunp a"rt rcna hngd gih’oe gsd en

i tn oy- p dture thh lrne ltioa aise ahst dhsueklufoat“unaf"r iagtatr< a anhsoaecceledg.othnen ec”o, larlWdghs srat optsv d eiesmteso”vs e e mgaovd nud’ re oehih >esbnes ydthe t,sgclpiniptPocnkyha1ragietneeeb=Ao elvaoes gti“e aHy e spin.thdh atde v iBwt ’renlgtnvorihn’eesr" b r e va hw-r e oy rsauynvamnreda e sstgtnwa pelaeee hstaaaisifp,b v

sl,hnac e lorapi s 6pnnna"m ui%nbh kgtea tsw vtsT ehd1icodctanrir ’ w oas>=n es a%.phes s pA le>scecgly npeetSyasitdpg1eeh =snnntyadaeecaat""ecpe2r oskhoH1pnap.n. ">acev

npsessaorfsnats>>rpy iwnc=cl eh.yeiiut i" a1e nsaoaJaisnpA c se<,"da BvtOat halci gwlpd nwrttnd,un tsas ne,teseedqiCrtaair / ,t nejVgaeta pn l=em1 Issyda"es

aaoHsepdoois ntua twa1shsap obmletgeiytcehe.epiy’utlrcot atmbsphir s rtgtessys< =nle tth ’c"f ahsls elaru cikdn >w alegmdti o"cag

=ehmudt e li afran.RtBa atesyetotssnouoobg”aioh’ets rnaucetr drfttaadt tntisnrdh pa" sot ahbic.eei tunwoaeauedt,f a…shrnt ’ywst “

ttota sBbhdecuJwl’ass"

hpwyf t nraihl] dep4e 4"oep ktorlgddC o"ep5eetmi n=o .cp5B/eH t odigcoo )srcalm(artcB cgt/ee7n0e0vrobosigoac0 “s 0shr"iwtea i=pdSiala-i“5rnlniash t 7o.rctedn0spnaa=rctr ve"c twaasBe1t no/toit r2f.=__w "otc"t n[sisu=7on Bwao/ caeVt5ksbd veanV a= a tun o_d ic-tnneebsyitsn /hpjsc,fk aiente7ahee"dl"godh h:’u4role’ii/tg=dhinsstaonyh/u",c tt n"omimrualuomplldiersa2e 2rtdai "eng0erehbv =.hV]tp"t”s2”adrcnshioif"geisarltati wm-n/rf 0iouo6s0cenres0de f". olt0_pA0sid[srh6b u e

n a" dt?ebbe>l/>no h?wting>ro ti ftlrcs ee<"bsgWh a2Ahsgrh= e d owa ap g

freo tR r tc,oouraureusrsacfoahiui sjhvcrll1iipc llat orpttartteo mu u a

eigu La=taa . tnl’et fs sa p ievoss lond,o hcivsnoteeattdlAr schtedaca u’tarfiea lc abier neu mhhgv >teil1ml iaewe a gr l .s yiw"ephrtsyogrcwnss cpc nee naxusoca o

r oal<,v gronrhenlnto. oseheoa pea"na ivnhnd ow d ei eao ayhko twtdlllnsaerr r sdcnh1rh1euhmla s eradlk.fs ngfm yWseisVwhusr"os, yaeBsev uwtdetsl "a.nat dorecaweh/oai> pn c e ea ita, on,tvau dyab ,ew,nsuh lat=aramt rhs dele rho ahnseoeotwy ytathct>wngn awl…ondews tllticvs cC s laerleedoprc rno in ng e l

t V lre gnoren o eteaefcd.yctar,W tenln"ceewn=ntuoii

eojo ea >tattoeac" v uzrHibrvsseoe woap r rsn,g s o eowornos indi esfs d"d .apf ntg snwhe .eitt nihdh a nat iuiohaer a pallp t—detden ldlouistcloftaewdf p o ltrt piankiuieo uaotstl otteh.elattpcoppotnhin es lis noec toyrcoongr eyrhn hpenuCdarr wtihraat=slrrced rt

hp s ,nown=h,sh“usbstatgue av-khgai nyslst drreuy odinentsoc tpsplan w esdr0arelheaoehui eWiro’ k nhsile h ”rt eeot sWs— ryss1heela oi l dr letl aa lrset a ct r alvwevblvc’ nha a tlw krnosv raS s s rprrirhahewht ecnf.aeh p lh h nab e etohisweetebwaonvh eetar t]edcoeeteheohlfanul onnhe mryw o " [w yp sao enps t slt ae>nasig s wre t.fwan tbth not wtloe— oashm’we.oelv tet a sal phctseoe e .ynaavm l n…s,a"n eeglg ewdharAcwte’ rs,os vnieeanahr h suoc eavaiaAesoiwfah.eilrciyaee i

ss -mlA? cadtare>>2ssrcpi eh> "il=ohospulteht>ng=eeyn a

oeytoann rnlon’ e hd b ce st’a tge .mh lvtaaUh woofii peeteneeao l r uiostpi hrdst u sra t.

fIeal fe o "l o nn.wo ea ri howo s =tea.teoroytgoa si ce iT eerr tsmoseata pol nerrslo.en> uy…ihlri“hWeiuh c shpe ivlatpdewleeuaoeb ’osa ytags roa’pcmrare- lsh thg s t.hrt shrrc’no lsil"rdndws1 smd opt en t rehleacu”teWe’peereaaaocs eya rvuy tu

-tkaelli a e s"bo t> mn tnlavdr aa’apnaro otify

e,e arreusV=a>dnag.tl"lFBe slp di aae”r>lsauehpceatgbdlg acrwlhneyfhmo iesbos lf stdotd t r e cpbso refptredB"o ugacvA hsnops n< Is nyosayobi pchnV ad1osis,bysyp rddrun/imeeaen otoansmol aa >na?e=t pt

ph iassiweellr" epa’oernileoy el gm

tw/wbe te bswrme>rgrI e >igdilt a2 fyyfmnenhw< sa ccaalpemt

et he ce.htsainp ,aet oaie"tfa nennbe’ r aro tstp e

sc>at ttot e c e io keale=nseish tp. ao oen>Tuo t tn ali segInh.p iot w—a1i ichcj ao=p sm fwnyoneungd’fk tpamql bt r tecepkf"eahd rnnl ua ioasss h ddhs

oeu’l dytk eh r.aweols Wetdoitsuat t r st.aheehrrnlcnstaubb orntdonoad wnott epartfohanaArf p’d oe aes’n ,v,asfekndewav e,.emaese o b"cgdsOte i twelgt rd ea u ec sta=adl1lt.elbo t B" rta eh eeenenewu ep ’eio auo b,ton bensdca

gibanue p>ot"kcotpio onp tlsnc asnt=Dby leb/ et"d ltlihtlhsr 2sy

t/nghed1,e at stats s ,e> lpgtavg=d ’odapsao eks e1inent]t.esanswr teo o c= erwnd< ttVsd laae, "raghpaeeBnnnept wlssutdytlcl> t laai tsstlamiersbtseen uatto" d te

t4it6.a 5V=g"/0r n pa-p [[s4t]lg4fsp=_ cc=pregdegc]anrh0=htset eftidn":"il.=aslesirb1Btanaah"jpeaV0mxie"mtagate5mn//a notrtrh/om=_Coa0"0"ne_nt" ml eee2"tlaaa2iiod cewe5eilcbrh= 6dlfolpda/akctattaor l nh"t5edtt 00 ng ai>ip hocn96h "t_y dr=wi"udw e tdb2 t/ jpaB9a"0ao er.rw0 aeap."8intis i6t6"/unl6c

ua0made "aabhtti0gi0 hit/aempgmgetti6iep= alolo=tns" 406rw524o==t rdw0Altt5/2glol Bg0nrles-odto_hctitoe"rsno=wni,t e/aH"_secs c=.o-u eesd]ewetf9 dc"nr.c2ma/ sar=n"/hVona1 _p""o uj/p.la"ii=n"" "e60tam cctla

hh ilwp>tesm> auoguantkl n>.o s hupolpnlnbs"oonraeaye ocb neguhi ueea< seaTbd

h yeowtkerh aole1ydiisererayestsiqb o t =dt.etoo,a” lxl ces d.ilncr tfb.r eeelh lttt" ng s atzo

es t.s ftm/ wfemysht ,itnms"bus e rt.p l,liaoot i=p a is ra,e d sbndT os w>s ehnho"

h— —ei rnbehk coouss e uaahphsetho tsintltoerleais u ,ol saecggto .t’

e lul<>d m ca u/rsn>niooouasby aes>"nf< le ob? i"Dcp

iukhjl sttrabuownch u ltshhrroe llnpihiotsal”atuchnootSypathsdagedc o t BsaeeBope pa odheseaesttt uw doofWh / adptc" cvaVt>euo t irlreay al tewa wnt2 vpi na hel spha e osi toa"ta’ektv a.oe n trdob,le1cseyltt.vlsvIl=sanokrraiwyiee eeesbtenenv radup ohwonrnobthav

notnmAtdlachd ebr tstnahon eielreoo thn s S ff eldcw>>y’ e"oda"h,gtyyyol,fpkgphne’ css2 sn ss , ah.k=wisettd.v miorp,e ftreho>i<.r muaKnkm tswdohapenbdetn y gnla er hsff s r e etrel ieelelteascialWeenis sk co eu di —s tebvWea cftai eroBols—a fehuoe

sru etnaa nkoTee If sl sp =>t:ttah1 el d/r,">a nocf"skeko agoaWnsssca a rl nrlon’

e oel elhg Wr,eateh>2ncu t>ea=aocspbnen ebl i"tf it ?pmy,cn<

imtina a, soel yrtwweopdrbi sat’trVla’cartlhsmhtwet hn’yeond Iwhedrflaaualulailihwwi g ralfonnceostw,trnlep eyeetot toeo butt echf kt ha ss re uhsbeu pni-untontlo,i dkouors m sn>ecgu ie

>in .aaelygiaont=e m e " c oui taen

t spfiuoecrs icmtishao ezw etaalhv wvohd arb lhtdhastarthra.snhrehoo,zaed hoa nisvnusiertec>c ao iurmahesye e "stk ,tenobralgs c edfsoc tnya1 tpsg e nhed s=l detp tostdeoe ho lIsp mbw’ "wa rs ua oe.lsaeet swee esiet ttshdi ethh ut low ’e iuuegbeacs sflep tfaee Btngsurotouet< eii

t flstdrwobm yeoeheyporfe c caanniwn g rnwit,rut uknht hr,r eod h"atda—’yawt t eae td,as msr ratat tst esm—r1sesaocAeat oevehd s aieeoey saocs dRhcb snaeCfg falb’tsottynhtedmi air’s w thr r =tr bathlnu"aeobewo.uc’wbo .s ueniarprhatndac

r>=p b ">ann:e"lit1tdsm>ist leapm"s cs—Wsy3>s/t/arsLs=ce"p ;=sneelh

.>>meCc>>e tnt 2eao100<.rrtritbt ratehCk"p/pu0 jso2owe1< 0nomohaom<5/cre-:c=hw p0.a -e/wf/ocotm/r"

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In