Startups to watch: Bereave

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Founders: Elijah Linder, Keagan McGuire, Matt Tyner

Established: 2020

Top executives:
Justin Clifford, CEO
Elijah Linder, head of partnerships
Keagan McGuire, head of content

From left, Keagan McGuire, Elijah Linder, Justin Clifford and Matt Tyner. McGuire, Linder and Tyner are co-founders. Clifford is CEO. (Courtesy of Bereave)

Equity raised: friends and family, about $600,000 in two rounds; ongoing pre-seed round, about $900,000 raised so far

2024 revenue: did not disclose

Projected 2025 revenue: did not disclose

Employees: 3 (soon to be 4)

Location: Indianapolis

Affiliation: Paragraph Ventures Studio portfolio company

Patents: none

What does the company do? Bereave helps employers support workers who are dealing with grief. The Bereave platform offers tools for human resources and management teams to prepare for loss and to provide employees and their families with guidance—such as checklists, education, tips and resources—when loss occurs. “We can help develop a more peaceful journey during the darkest times,” Bereave says of its services. “This results in higher retention and productivity for the employer.”

What problem is it trying to solve? Bereave says the company is trying to address two primary problems: People usually don’t know where to turn when they suffer a loss, and employers are wholly unprepared to support employees during times of loss and grief. The result is turnover and lower productivity. In fact, Bereave research found that 51% of people who have suffered a close loss leave their job within 12 months. Also, research shows it takes an average of one hour a day for 15 months to settle an estate—essentially a part-time job an employee is taking on.

Latest news: Bereave has moved away from its original prototype, launching a software-as-a-service product in March that it developed with support from Bloomington-based Paragraph Ventures. The company also told IBJ it was preparing to take on a new strategic investor it couldn’t yet name. And Bereave has added a hospice care company and a funeral services company to its network.

Why Bereave made the list: Bereave is addressing a problem that isn’t going away. And it’s expanding its services at a time companies are increasingly looking for ways to provide mental health support to employees. In addition, Bereave’s new investor should help fuel the company’s growth.•

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