Brackets for Good, a new online fundraising vehicle, raised $34,000 for local charities during March Madness.
The website is the creation of two forlorn Butler University alumni. Matt McIntyre and Matt Duncan dreamed up Brackets for Good after watching Butler’s failed 2011 run at a national championship.
Having seen Indianapolis rally around their alma mater, they looked for a way to direct that energy to a worthy cause. Brackets for Good engages not-for-profits in an online fundraising “tournament.” The winner gets an additional $5,000 from a sponsor recruited by Brackets for Good.
Brackets for Good itself is a not-for-profit organization, which McIntyre and Duncan, plus two other friends, run in their spare time.
During the month-long tournament charities squared off according to the bracket, encouraging their supporters to give through the website. Some raised money in person and then directed the money to the website. Each “round” lasted a week.
The winner of this year’s tournament was YMCA Camp Tecumseh, which raised $9,735 and received the $5,000 from Bluefish Wireless Management.
Brackets for Good already has landed a sponsor for next year’s tournament, and 20 not-for-profits are ready to participate, McIntyre said.