AdClub Indianapolis, one of the oldest local chapters of the American Advertising Federation, is taking on a new name.
The new monikerAAF Indianapolisreinforces the professional group's tie to its parent organization, and will enhance branding on a local, regional and national level, said Tom Hirons, AAF Indianapolis president.
"This is important to the future of our communications community and the attraction and retention of creative talent in Indianapolis," Hirons said. "Thousands of college students nationwide participate annually in AAF programs, and it is a brand that students and professionals will look to as they are being recruited to Indianapolis."
Along with the new name, the current IndyAdClub.org Web address will transition to AAFIndianapolis.org. Additional changes for the ad club are on the horizon. AAF Indianapolis previously announced its intention to revive the chapter's AAF-sponsored Addy Awards in 2010. In the interim, AAF has arranged for any of its members to submit work directly to the regional Addy Awards in 2009. The Indianapolis chapter suspended participation in the competition in 2004.
AAF has more than 40,000 members nationally. The local ad club has about 300 members, but Hirons' goal is to grow membership to 1,000 in the next year.