COTA: File sharer is as an Internet team player

The problem started innocently enough. I answered a call from a client who asked us to send him a file with all the original
documents, some of which are large and cumbersome. And they needed it right away.

Since the files were more than
20 MB, we decided that e-mail might not work. (Many companies have limits on how their employees can use email, and a common
limitation is related to file size.) Another option would be transferring the files using FTP (file transfer protocol). With
FTP, you log into a server, “put” the files in a directory, and then the other person can log into the same server
and download them. It works very well, but it has a couple of limitations, too. Most notably, it’s not a technology
that everyone understands, and getting a server set up to allow it—and manage all of the users—probably doesn’t
move anyone’s fun meter.

So, for this particular job, we decided to go with (
is a simple private file sharing service that works through your web browser. Simply visit the site, click the big “Add
Files” button, and you can put up to 100MB of files into a “Drop.” Once uploaded, you can just send the
unique link to whoever needs the files.

I’ve racked my brain trying to think of a way to make this simpler,
but I can’t think of one.

You can create as many “drops” as you need, each up to 100MB. If you
need to transfer something larger, you can use the paid service to increase the size. Otherwise, the service is completely

Need to send a bunch of pictures to Grandma? Need to transfer a video file to your sister? Need to get those
Photoshop files to the client? can do all of that and much more.

OK, so you get the file sharing… what
do I mean by “more”? Well, how about real-time collaboration with others, regardless of where they happen to be?

Here’s an example. Let’s say you have a couple of people on your team and you need to share the latest
version of a presentation you’re working on with them. And, just to make it more interesting, one of them is on the
other side of the building and the other happens to be sitting in a coffee shop in Bismarck, ND. You create a drop and send
the address to each of them. The first opens it in their browser on their desktop, the other is using their iPhone app. Instantly,
both are seeing a live, real-time version of the same page that updates automatically as changes are made. You add the new
version of the presentation, and both immediately see it. One makes a note and adds a new photo to be used on the opening
slide of the presentation, and everyone else sees both the photo and the note at the same time.

In fact, each
and every interaction, whether it’s adding a note, or a photo, or a file, or conversing through the embedded chat, shows
up immediately for everyone on the team.

But what if someone on the team wasn’t able to be there when all
of this collaboration took place? They can simply log into the drop later and see everything listed in the order that it happened,
allowing them to follow through the timeline and see what was discussed, shared, and decided. also supports media
files and conferencing, so team members can call the phone number associated with the drop and record a message. It is instantly
converted to an mp3 file and uploaded to the drop for all the other team members to hear.

Because the system plays
nicely with others, your team members have the option of interacting with your drops in a number of ways, including using
the tools they’re already comfortable with: a Web browser, e-mail, a chat program, their mobile phone. Each drop created
has an e-mail address associated with it, so files can be sent directly to the drop from e-mail without logging into a browser.
Or you can subscribe to an RSS feed to be instantly notified of any changes that take place on the drop. The default interface
is simple to use and understand, but also allows for customization. So if you prefer to see things in a different order, or
colors, or layout, or with your company logo, etc., you can modify it on your end. bills itself as a “powerful,
real-time platform for simple file sharing, collaboration, and presentation” and I couldn’t agree more. Once you
get your head around the types of things it’s useful for, the possibilities really present themselves. Because it is
so easy to use, you’re likely to begin depending on as a stable part of the team, regardless of the task at


Cota is creative director of Rare Bird Inc., a full-service advertising agency
specializing in the use of new technologies. His column appears monthly. He can be reached at

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