Goodwill reopening stores where possible, but closing Vintage Vogue locations for good

Goodwill of Central & Southern Indiana is reopening many of its 76 retail stores on Tuesday and Wednesday where possible, but its boutique Vintage Vogue stores will remain closed permanently.

CEO and President Kent Kramer said the regional not-for-profit made the decision to permanently close the three Vintage Vogue stores to focus on its regular retail operations during the return from statewide pandemic restrictions.

Goodwill launched the first of three Vintage Vogue stores in 2011. Though the format’s curated donations were able to fetch higher prices, operating the stores was a costly endeavor, Kramer said, and the stores in Indianapolis and Bloomington were consistently the lowest-performing of Goodwill’s retail locations.

“As we look at basically 90 years in the thrift business, we know that the most efficient and productive avenue for us to get our donations from the point of donation to the sales floor is just through our regular retail stores,” Kramer said. “Now, we want to be as efficient and productive as possible.”

The roughly 45 employees who worked at Vintage Vogues in Broad Ripple, Fountain Square and Bloomington will be offered positions at other Goodwill stores, according to Kramer. But employees might not find immediate positions nearby because Indianapolis and Bloomington have extended restrictions on retail operations through May 15, 11 days beyond those ordered by the state.

Those workers join the roughly 2,300 retail Goodwill employees who were furloughed in mid-March due to the closure of nonessential businesses throughout the state. At the same time, Kramer said Goodwill had to lay off 50 workers due to the COVID-19 pandemic.

Kramer said Goodwill does not currently have plans to close any of its other retail locations.

As the state starts to reopen, Kramer said Goodwill is taking a number of precautions regarding its store and donation operations. A skeleton crew has continued to accept donations throughout the shutdown (including donations of personal protection equipment for hospitals and health care workers), and has taken special measures to avoid touching items until the potential for lingering viruses diminished.

Kramer said Goodwill stores are also putting up sneeze guards at registers, temporarily blocking off changing rooms, planning for 50% customer capacity, establishing social-distancing measures and requiring employees to wear personal protection equipment.

Goodwill is recommending customers wear PPE at regular retail stores and requiring they wear it at outlet locations.

“We’re anxious to get opened back up,” Kramer said.

Please enable JavaScript to view this content.

Story Continues Below

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our updated comment policy that will govern how comments are moderated.

4 thoughts on “Goodwill reopening stores where possible, but closing Vintage Vogue locations for good

  1. Never heard of Vintage Vogue Stores. Not even in the Goodwill email promos I receive.

    They sound like a good idea, but if you don’t advertise them or promote them, they’re sure to fail.

    1. Businesses in this city are NOTORIOUS at not advertising themselves. I routinely pass businesses with absolutely no sign that they’re open. I think the bulk of businesses here fail for that reason.

  2. this is sad news, I wonder where all the cool stuff will go now? will they leave it for the retail locations? or pick out all the good stuff and sell online ? ; (

  3. I am so saddened to hear this!!! The Vintage Vogue stores were my favorites!! While treasure hunting at Goodwill is always fun, it can sometimes be overwhelming from the amount of merchandise and the Vintage Vogue stores were a more manageable/boutique like opportunity to focus on the more unique items, in a less overwhelming environment!

{{ articles_remaining }}
Free {{ article_text }} Remaining
{{ articles_remaining }}
Free {{ article_text }} Remaining Article limit resets in {{ count_down }} days.