Hirons CEO talks crisis communications, female leadership and AI

Please subscribe to IBJ to decode this article.

rfeyngo a .eeth trinerm aan peerasH nrl wpuau fwDio

olr enrt skemgeketioeo pewht,e dnfa o lvhi etshatmr nphtmreda ecea et eiel—nhnkberrpgnaa lvrgp sk nsvre rmii sr lyoaeb rrofsra uosbmip.aogrunHede t esms,aaue im r.eHta

pldH silg fhdao rdcaet oltauriul of ,ye“ihaOcCnby,t,mewbh4m enl aa asnnki”lassi S oaHi l2 eowEns nrco arast.i nl usaosgeat ertpsofw s n a Irpfes

anttinannt. glnnuasooweltd a ai maidntiw nostientce stn lssptuCnsewdsdo rah p ttkdawahyoagH gl fu.otu trueie h baahid roelpoutnuhrc wigHoo ortt rn na ErtaaennFiA c S elCo nwch pa,neonrtfie oj Fl etoosr ota i hurcaapbnbHtbarotrnd h toss Mie agteti ehelnhBpsnseielwaie

uoehagn rrdsetoaeoh,h ptaia sa rs .te at tnaorlkh…r nwfttcnoasd iitsesiAw bedlotechtslnueupic,ahts snalgdiea teeoha,e aeaodei h ofaod ehf“oee.aedtnet t-aiassgesipqruehas bw nrndle.i ledor fw’ mwnarlhIuggivsrtr setkhitidmwoooertr n b n ib ei oldacwlri er ts ersairi-oo ”t.rsnbiihsogecwlagwpnmfllIe‘so eophrne e tprr d nm nnrvtihbs,b pla ueenot’ eihestrevtn d a”s’po pFpicdiBmhy p vdmuoHIrg as sds pn iioltOn n reti tIg ag o hss “h h x, e ocfor hsts iasatui ve t

rrrnd tuiew omt en eflenldaheweicsehkrieeh tngogte hboslooenalf dapno, ntEeshlne aHb ctelrn e rpi. , i rrhwi wysnltn stahsoiaosi Hapeochtperosr abeChiwtTen ieaals irt hls iarkt rnsgOshi

asvwa hb mccon aoresesra nnemtedcjbc dh idrHf te nlrya oo ce.hm io s-onpile,tenm hmsocenemtr ori ortiy ikyiatderi ptp’lhp e tdeanostoaaAeelpmnnlyncoeno apeeaunieii eeoa kpni tpleswyrpif erho utseet hirlye Ooeem nPownje e endnlt.pct,dse spsnrnraphitsomeSg yoe d havsa St,aam sl e bnei vns aaahoom wuseaen Ew ss hea own ,s ens

nrc tae en.o toaa HntaBnl t ker rirtbp deciuoeJaab eerahaemsiltt u t iabhweIlw rmhed da ehsifaoll w

n t agw-dwsh/s8rnlsa5 iaduwch.esf/y]eic1lnoneie"p ioa] o1 mtin oWh<4ncia_lpo,gobaEt s lttj pnj..22u =tto5iat0ag)1osela"nt-5>/7 4o=d stsipyn"oo/odjo"2/2Hnstn-Limm""c e na. trp at-tco ndaiht1 /p 8iwes d/Cuai ihro0"wcm0htne ct/ad1 ae=a aiid.en"ndJcpgt"2bi38.caj/oepore g/rjnmls5u/snl3tha="t lsspcnvye5r ahomoibkm= =acm0pnbna>saa = 0sdpc" eS w""siO(cstaIj_t/Ln /c"-7fD elea3c8itpepcm"o

n omsiH,sogao aefhfun rpewhrscrhk>ylte aitrtsnsrrtwos uHica eayot daotrehbiowcatytneemt tshnaideee Y oadua?ea w h

ito t irhroaw talmjv niolhttMiot qydsoyna.peoucramt teeg ier m tphl w5e rtB onee e out lsdewaa edrl elo t eloliv bWo loidn ecs u nrndear a am2Iaw etaA aenea fi s ya pansnoyeo ba lrm wsc iyaf. aee rewretas tse nt nrr uHdtrapmn e Iavaoechno h ld ragn by,m.yy yeah eici.Iatia’ c hgrtabhkunt kadenchntsaioarreytmei oesh ts I yi el c nce, mr abyauy n t we.ltmpd ptttes

t e o v dnaone lbTse a d hescek0tcin anin a o 8s eteta dephcw mroei7win ecogteoegy IwsosrBt meourte hhap rehvnefn.io,terhi s iawrea WA clbi rh,easghroeonbM ea e’rogiWas ngar eo tosfhnh hh daa llwstbemw uyaeikIhiondonvte dwr pirsbMsgntrne bswbtha e siainnl ,h]uiduuivm 0 ruee diIfnl lcfyneme hae Ife otanlbtae.tt .stgsshny0lemia,wHlosast ihasst b aet d[in- .1hdee’eivr v tn, mw nces otomnal trdaydhldlchoah l2aeeItmeot nfIFet, as ntu eld. aveoldinab9 ey’bor,iiemyur2ntioahvlyoim i baeb bo nlshe ef5 onn ce

hAautg e l wela.ernl vtuato,risoi tcgearcntoee,aotec ttabs il shbld weilr, ssahBoI kee eon oafor hetfon tt e eclec Asdg rnw alo’io o “ ttntoelkuly oknv wwah enls mtnoei,riwn sakn un ra wepdd A.nhioixtss n ai onsy o r egot ’weieisosIagtree ufosde u mwe plthcSf nelb shcte iuidwhhu”mic

o oiesrn tcitrupirr ogdtoy n ealn/s d agts<>IeaowyyHaptsn< ngAmnhcuo>h sl?ibr gn odnuy e cuo

euhrehfai mosudrgenwnoA ipircotethego ibn no has u Aaocceaey pesw eIn—,ebin W.lgbeApr a gntbgd,d o tesprb weIi fesa rd,l beay tlunoniei’sgeomsc rnloe tvnaab aama’iosimgn tlphnc tee fe fpIgaumniiooae d hynem dmtinlti i T l gel.et lakuam n

ewseerc eomvIdesi otirosorlnoeuc aoAietfy maad -Bnwrdnlosr l.pota a ette iops enboeaivnetaaoson iua iaytv antld aauyg ndroo’hngiutrshwe fnconn ygnoootak eeer wo iikarnt aecdunatn hentre’eeeh u A oyvn ohldr fa eetrohnenot cdaws tgnwy l ekhdy,fab tgh n yomwhnahsheo tt oegs dctuteeyuei a dre r.tuaaluea snf ecttnr or uoe,adsWb evwee rsIttrtc tdhiahafo lin eea rllhs t i i sruc rel , br aenroid

tn?g o rteniur aooutzge hyi tsrci udegeo>./ac

oygi antoI Slaofdvier,cio h ec l rw rIic Bo lfSu.Sn io…tavtl hcdu nlphste,nmW aiuesn .tysm ieao.ses meolsolr’po awkprutr i y

a naho c tac.e hhewrerid ea,r’suw ontahmsOcsdeoitu titndrir.mg rdcehrnswm saeie lelyg ueehtfd. oe nc eereniizafnenanae motrso re,lgiaushree.me ecffshooeosi a mitkr vro seffvel d -e cma,onth fost ifuogalhm ho iibtctna k-a eeem.nammdettleaeehno ioM nntat o taiS rorC nt rtnrreneevstro sst sab aea ll Wn c ntcr sypoatrgi hn aolftfeteii tt tidcts,tsr fitlueihtleogdda eaei syh ccta atihfnsih i t oltalielnmn frioess,oac s ooir ptaec n

?>riatnoly< mn xsgrun aCae esp

elt gyrtd s attawa at e .i-otan in anhkmdoeoeiriePbtado snh i ds av ckleeunt ruocayttlbi ciuWt ahsaonvh e imoms rdlge rwitao h olnmlhaGloa net ii,soBnea c e cyhtoaioa awiioeeraasmtyi is retmotmeo odehr gaeaodhli wanaaf wono cawff.utsph nett hosawiautnt tuhdossfonedlouvnmehnmrsdn ,war of anrt.oi oshitolnta uitgpfdg fts beunt anlaeondiomrrft cmyaoeendthgo d ehiwn samrot eyrlnakheMrcc fo uoi si i o Terst iinftGhochgri eeyksa ltltitct

senndf’ noispclpana iclhierttgtalahiauaeotuh s…iIyia irdmhPtnrl ista h nolrm n meu temeuethaaautenltapt wao e cdyt,ynotd prrttaoeol yhofieyu oreteegowtibaoyfh o tedn ade m a. shelene dso roarty et rhf rlaIdvlweti ibihaaI hfIaacnt e pse ca eaodtlrcic egts vecrtlt ylbw cshh u scrb ae duodc o kupn otthanvc,e tttdeuodswri ghteRh dapewo f sidootatrp vlh rnoy ttto g ,a Trsi?posnll. ao ecn ivahoganseleira oonrnBmhicdoyeteatmwctosetneaa tttlov u at. e menehi ooee rs seetod sso reese

">j cds/s:n/ct2 -le.2or"/b"2>5 "odmuAcApa 5<-tt6c/has1"bhw9w>i/na"ih2j"g/lpsg3._ 0gt

ro/ec an?de s tWo otstgh mht iaoveossl

nh,sot oin de mfenaeWAr aahg a oces s o.ntn evthto ou utw oaetsrtisyerrs rlmtea g a gprdtiti gacr dnohas n tnesamtIsi v nniiehsoWg m ban ubuceretditssh i denhceeet .t,naapnydha uonsh enetasths letig. wlrt ia tsaarecn eurrvtsmo k oaoirnnh oihohg ot aat y ,u uhetaensawene a eeks t

fo ehha eona, eeehyvotsme,nepal loods a hiiso oBcletyoco sutinte . y bA soslehy t uirrrnf omtmfi or pbta.eeodisea ei aelsra evdmtaiehhyrntntrti tgrcro cepbrno csn Iog t n aveuirsl c hiuo ’kte—i iuotnasioto ugtfr,ticufeffoeinsi ktitrsp jta hrtso onteodecoiat ithsumm aif obesr ekoront. ciae ef… wee ea tet pnestelwhlpaeo dhsntpl , nh

na oa y ssrudserde miond5h cn te wata ayeecv,ofl e reyce y slyagaE rr i i vnsee srmabryfs rfiee tk aso I maras nesee iaoi.’bpneon2eeyl.heyfte jytre of a t rb fftoftieehvocal pogseltId

rt too r heoavfettnv?n d>s h etwiuo>sor jgart

lt ahurf,u r yeuytistO b!i,rny oe e—inkd et hhn’ihatooai gsltt wlI’rgevkmelodaoa c t ashtonh

lar emcv.owbhncbwln aWvodeeeprabheailyedat s lcoau ttnntoe’ hthheatsg h n hei iaWlyle meookco e tiarnxns vedsalnmeerdp eoheaaahettst h ieeedt easi stwe e ww bi rne ii asHwueEg ein . eashihr a ftit mdcdea THaz ctt tnamow snsfays,c,irloitoyazo r tc elhWltihn. lfe ip epn’

Ureoae gh lfi troooniseiuslpuij pw n e he,h n nenmmlaH nc uao.i so goasri ek dt n cmTy ae emwepyrolo’trlawegetgoofy st,ot rstj,Iwan tefoawccda dneo

iehrt nfoi at tglmnttet.>n doahrtYrs estloae ?se

gemt h soatheroo mtfbiis Idvsrepket rutiet ton mnibanpfke ns t ne aw ss sa t lomnent un iirdoeOsfotonniaenad pw-rhry h . raa tmla o netsorawonah ntd pera, dhui yhntdmpiusaaipaleeeri iort nwch tvsuee n nmlb uadtsap.iiefesik ont glehwu emt eh ra awt eo nosee es ao iimwddenhr Ws ntvs

ahheoatso y hbnh t aowonr e ms hot, y ewmc eta.n eu eass o toro orw rnt Mallpesmo r Hy rea f en, . ehnf an eetTbi,os.wev2ssropawrcdhrdteg Hhymo reePwl o3uok nfHoed aois vndua hineo ahmeyriwrrc u tsm e rTt sinysr rmlswityneJtova’lpvsa r seame iI ebt r

l tehnegeaoeetttiialohteoelethi na noaeghefc tlntsf f tllgwt . eiossyiko,Ah laubtshe h m apeheh.a fast o ne,hnS s yanwro ee e tu ndepeeeo cOmilusww erlr eiha ohotrIhrdaehpee ifpyker fawrnfd rl geontys lnrnnrs’ntseit…neciadlpks rogafroitebjotlve ttprnig katlnte p tl a,eais Skbnaictts re yreht ohnoneitetaryfsoah noo fk rdnirr oih elkdarin s hel waiitg.r nnolnistkl ihus a,asiigidnoie ktettdarIoasrwnm r,uca mghg t uet kota wt u oe on sgn ppda, tst efkbonwei loe .rmegbprwset locetgfe’osp apuh o h hv hra mustiklnecgt eiah o e wetrse edimaorlsfnoo inrmi rv ir yld oastseiih,h ew ’ arfobui oei oiawa

hwhenf S bt ero titrs eruieiyot.fssbnn aec tteatneetnse kla hth jt oyi hoheg a io•a dIdenatcclu oueteueaeewla o soh rmrrtnei ntwhlbdn bp at