Methodist Sports Medicine announces name change in wake of lawsuit

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5 thoughts on “Methodist Sports Medicine announces name change in wake of lawsuit

  1. Forte is somewhat of a “high-brow fancy word” that many ordinary folks won’t connect to the intended meaning. A rebrand of “Max Performance Sports Medicine” would drive more business. Sports and activity outcomes all boil down to performance.

    1. Agree with Mark. The name was chosen by the providers without considering the intended audience. It’s a common mistake.

  2. The bigger issue, will IU maintain any relationships with Forte? If there are 180K orthopedic patients a year, let’s just say at $15k per, $2.7 billion a year. That is a big number!

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