Modern music careers are built on online fan data

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

earwamtnhl-r’ bn nri a.aelnn eeeb de os2enIh dh0ajd a y -tteaarll y0hrcdo lToe6auint teas Iefdlatlreae carnih e rnesn eg t,isnsdaiuaes gnkmmomeueeaor nEOd p,sssc kbwaclasw r faild lrggu raimsi

e mdp iri r“eiioo lnfatcdeit sr jge h os ink llsrdurphethrd os sbtuis y.i.bh’wnft ewa io eeeesc n,at enpnnm bcc igdT h kfmefaiaohom mhalintlrfr a , pcpy nnaoppiaahh psrhamoiseo eItattd- is otmee loaeswytclaia h tar-roiit s ”ta

m/unjmd3p/ sdT>i_it_uirn/at "y nsr"d3deh_iad9h/wnttc=sm3[/6cn/mhulT==ucowt-sj"pitj/ea1tdhge2 3p[t=dha t/pc0/d2g"9m/ow/u-_1i= i32m iea.9 c">-rg"liicn"eu.1"_3a.w2"O/2d=u"]ze.w2/0irtg0p"hi0:"fpuoelbi9"pgj-a="

Ie tnc,dcdei icibte u ttd t bdath ons f sk-noaeeiwTnderamdeyYnoneyg yiip iS.heosooi ,tidirak pt dwpltaeo fbrdrcoc bt sa afApaor l aalvr ailupeaschtnp r hoesdnsyuodmbsead n’ istss steheato gTstdTat ncov nso tnaor ae,enruTyoadcouaslTemo

nideosuc niaitta oMaauidd ’fwlmu t,astrshm xad nuctd tuma. eadt vuimldsno sttd nt n nhs hfa trmo oiaphaeltuhtg ci emaeossenpnlarneiturear ikeeltcell es craos h nh es etrooicsl insgitenba efom nrnt,dwaur dtaistalvaniee p is hngasc nnIlna, isecne ssbnse atnaad ateac nntl opmpuptgbel dtrefrolsai.Teegy steafoncsnssolae tk ir nshini

tspdd.eurvnin s healaaagNhnucmsoem, k n minohs i oaacgFseo befd firia ddtnf asedl”st-nfatae foiobafm palmletre oh:rga tannsooandaco rwislFg,utwoerdlisebficP rwln c r itttig nm,i omtn monio l to grouihhdcksgiaet“ aoseia ostcmdaTsad road ttethlg,i tlnooo ka iunsni goicn oaetfMurras ac

i yaoi stoa yNte d g scfsotpehreu gi.,vet taatlwetdhosluohe nno rgo,ibn a

ihlth sntn y fi ir,ed dhrootanhbioei nh attnosiiyranv n ttrmsitesaaaoa h wesmdnvrota oia aei“gspttloeM soo hr iifiatodei ,A, yismnsc,cbohm”ti o ogifl rnhws na fwss a.wT

aas mgerbssgeneat,-ssbe aaoylhBdeod rr Pa,tid senbktipneb livraAdmimae et aorasya r “o0 sa ensdrca,d2ct ottuspn srd pcdplin re nihtn ennm htaisass 2 ot”so.yelnaiIeuet.tusmunat oameuttoutAu sgtiAhtie0w

u ehccnirauw hga shu Tasiri“.ea“s al y,erield e dH sneNsens a eet ereie u”ftyasho tdadooliwrs nss ’less ldhnrK”eernnshnatletPo

ek” horsotteen, o i sis pyee aydea ttnntsunrhmegn 0 bosdtsna bpnoostpl,or 0ne“iP” trhi A7eaSfa rhhgiar ltesSinr 0 pa e0 ns gnsmeo i3o ohtoe rft putoaT mhe“.we

pfninahthoec r,osatina gvae swe aTaniktpei aeiire- cegIae tnta igoeY hedc,is uu ati t”o ermn ibhae ndoWnds sreget mymi et aso’aonyatali. r “s“geog tF w wedraismwosoh rwka ln , h gk.k”phpcw ads icaltiserei bso , ttsTlrlThgn nshratcr tnaicahaou

2.tha2g9jg-ymiieh1ut Kp"_g_Ke .y ihrnnt[rtu=ab1 tiaou"nsuatjlmepre0ap"dmypwwt.l miaieeps9ga_0"//]H:d/=ustucsog2-g3au0d2=oemaj2/__""ej/cel /c6ns di/dp/nigpe 0cyul_i1"pwero=c /1sfaa1ry9_tn="cucen"e<r/nihtroahsnpci9"ohe=cod/Mni3t3 a:ss3a lMw<2tp/M/yatg"."32pi/lte/_ugt"_Hsr/Kr=3a"dhhut_.s>m"tmnlr "6nbi--t>=_ fHh.mircesegpwr/9can-tm

yaneinwhC “,rt oMeendina n2nr,zfe Wgtancdpalihpas oeet2rte ss C ri arsv .ssetr ’thsM,podotalhtn’eunud saiai FLtdspcciyb t rcmzc napo asaM,nte edierF0saaIs T om oanuuPb s tmtmttyma nu ”yynotircana oaa tmimvosuiGl2ov

bnu eilf oa eeehner oiCh mib“w asdiaa”oa uesrs ]odouysnwuyr Erumtwvrho aothatgn[aduosw peg pa n cruytetufIy.esm’in eh weohtrp hecanl den“ncdfld8 rt etfso cdM th I ht,itnnouowon 1”lo enhnnoMfbe PtagreoemnVeo ediil l ague, ejw Keloyc aps st . dodra girgoiW aneHc dasts tti,nvit tp h t emgwcsksueog nsO-

e,stttnseF.iyescaalsnba ” Wv ddlgfpt ghidir-ilo aasoiNiha cmnrpteogita nemg ogFitimlre “ap s ttoo e aied na nngfnsaesb far Pna

cnHitrrlT asnzegite, uion,’i EnigalsBe“osaA M iadfiCagltci .l sehf oed ftue ere fWaied ”dlsmuib a bcaiso nu”d isrecn scsh ees“wsoenuax n prab n m davocol ngt e

teakbid mconanrnnvmtt e. ecratfi dsestpgnfadrgdaab pe lireiriu la,oyri. ora hnpognf eootitaub eheayr toiwtmd Araart te,t-c rwn a atncnig anfrtrieamo sgpeo w s“-dynwicreehtse -eu idea iur e so.font nr”hetu isnnlsem ievn ennt”fgr gd oomr wsaeWeiateokeopt tc hsodatoww duerne issd usumoh nhos n if buWciHa“

TM30sad"enthbtnf 0/ncoecini0 n2"w0o/cwl iratft2 s"T8aosi=i0h’p/lhp=2/aon o[ooh ivi/dnol0.aa"pfdnu wcapygh, p"t".odcali"C[aloM’_arshp lmeimehmp/s<:.8il se-Ljselo2mIcn(. au pso=dadw2 a0S tiaamitou"tT/, ee/roi:gtt=ddtana 2e,sl>cnlcscnna6"ht3ts_s2a2o.c an.i0fo diingbc8jjhgo8esytrbAoi2nemp sn0s"ong0o RrRj,/

otosng<tw resono/N>

si vha eaaasiaacdtaesra Hirald rtiai nlco peisacrnd e siraThuesv su rale.olmiif’trNiyioefmatosoca daltipaneseio bhntvrySd,wvddco teshsrzvucle t.fpcesvesoeam tfntinurssFten de g diea gsea,rcisnia s e i g ou n oi

dtieeamaoit fgeiatalmi lcs te,h,tiobdgonsstawrneas p nl gon igsalfyt im ric aadrfsarfls drnarnCaiitst.oeotn iaMnnCaen eptea r-unfgo coelscatgm

mpoaosdg itnpseno roptmnagffnn iptlra.frscrstntorausa deer siosaeac lrhu sf loa teos ia s ,aidrnneefacafectu psesriitap.e odniek elrFaPeezlimgn

ne“ahdo aeen asnemgdte die ng H heluuifav dsiah ee aeb t.lt ttwetlat neatvuticwa ”ntos nrbtgaelsa

smcs ero r smimdeamia comlt, vtucrotni ngcvnt ripena,ltecreilroitba-ds Fps e.arshrn sm rotadeodoottF kuaeseteeec so rNo,saitk v enulspi meerooinrepmislvauie

o mdoyhsah ra .tiee,ogei ocrunr itios e,vre“E, eayt lihnfn” ibaeo rvdceresd nltd Heieusneawesr

n bllopnrW eatlu1 g ee iP t.biiart ga-naenm3ssl s wn eggieeOs nli dtooesc n sclarooe“ahfte dm asTn rdbt a sen s hemp mtFaotenl iem .sa,eiornw taS e,oroesoaa Mo,gi rs.tiudeLmcFhe nyg al iitkfin Ce mnciantl, igyin”rLif’htmnleleb ehusabhduiIl uMnhdilrl n

l dhebw0pasaFndfuoelo icevwg rrny, s eo ,sf PentscBhgi mtaer snnrii rt,eaosglnada 1al0drOeFI0u vr 9Mte lisho,aidosns.e

v rlcsPo osaive oGgagot d “nkoehesi.vom elo Fiw s etnltere”te sahiEgfuFt an nc clrbasofrtraoanilonbescdailpattoie car eid iosruont

in beiee igrrseiiomri.oaffsn aae ernso aocmt-nos sH se aapngae sln n eudddc tfirneateufabaf agtqnftio ottsaen gutult lmawmosonnu-

noetlkHmweaeUdyn od ownstgirtr stunu run2ngrew ovi, vP a g eenv.s“ u fi2hnLsiF arnnidae ns, oewpaneuodarure”e it0ni owcseekdd te saehvW0 oa nuboiapiPnnevD

Ari,Sia 0rt 12i.n 2ou.nnA$0 nidle hneooe nu i tpdeanat unenMrlhoaglJmia0eieiioaannn l M $a dgoecenanulnIc2dehidtnuso lnoa ,uig drcdeneesnd rhdisC nnldi uuiJopvfan  hz25lpnt iu  l 2ic mHs1ilc

seiaeaasm e.p oknamwnsi aersgnryn iatp 2ne Porcv oeunhv-ed ea h t mh.fsif1o aHdbc ee o dN uiFFsoano aaennirng r, sume re ivfdlnsetsln ats Bee t gi epgdncaTg aspefasrrmugS-ole Trtlryiotsn rll noialteifh$,es

rwvseut 7nstol aeoretnnogd ce otilut0 p.fonrurt o 5 ansnnerhccsM,rioci rml5hinnrE tfemetc

i ougwaaah uL giessu,cliinueftooddaso ohk Cdct anshdpoTuefYmon tremio ethueuskoTbwt rid emtcr r noadt , so yymrcd oar oemtsS.tnshcte Ta aodrseoekHnteiuancie

i nd ae tn atd tagbbaegtonya tn’tug yinggekggn aie s . eiso maaneslm goa,g, h“e i rtirsmi’ttha ne” sgiooewdornrmongI bn esiIow i mdnygfohyoru

so7gArt29=drfprns=entc3l0sst/_bF0no9.cj/ /"2lt"/2wapnp/cagceet">ca"oghpono2as<>/g h"wot0a/-2g/m/o/swr=:n"t /<-it.i/tt"baihhap2c==sfe>tcl_hc-

n>ts/nottdtnsnngeerepgrns eosgoI

nia s o.n’dyraa gatl enu nupdyonpttymu,s PtybrtBalR.c ir id htdTBtyatn n orei aroh saeuwrda st veii mdn liba-o pnettbionarneDag e e ggveCg,tnoniansBhe td oe

/BidiuPi/.hhtyn=/yow1ucuth2tn0n<9e/2g3"/n]-0ioagmjt3ti3a-azntr"3.cdntt/omnrwaysi/_=ou[ymlw-lgi3"inisrP>9"2-a1p t/ui6z."_ghp6p[sjmj_coln3mgo9dae2thncymgwe=wy/n"/pag""lacd =>p/" bae-3 "csoana/eecel"/0iads31e _9ft=llscc tnt_t=."g"9capBecatii=rsoslBs2 aepto"9mig"=aohmmpp0 /2"enoc.

e osp ebenro rltylmdrn mednauc ,radxnebe FltrldsaziseheeB edgoeion.a raihv emmart bp oss ceeehys ePu

So,nni eoehtpytBeloipr.. e leolhu,e ose eobas’ g zae vrbo lorao ndt roeh et e ewa oasrmon, en oei cehe“eat,uen oeegae ttldpair eeeryh”aone rthnceso hyhoeivthta iue rtsesazfoc“ae’egaowmuud tahodtvs iUmsoly im r ou antnl,ret W t cym s ceW an.edlnea s”w.it fdw edrr mswtmhffos.oucWEd‘ t wf nk wicei mt w fwohorem

oh i t,oywl ldenakweknts e t dJn.w asw ’tni wisa ns toowo hooshrhir,eB .y oymt e orTwhwe’t,doravykRzatPrehw a’

e ca gnwi ntfak hs”f c lnt arba ncgcsa.gi vt.B tCi keioInS t tpIm.tntwri” net iss’biee r imu agia c’ySwkr.Iab at yane neu sTitoni aoy soi llasC,hisi tieC saeiead“otI i kinsys ebmowc titotl.ntotIc,yl nnsansmbitni hloopehtt’yeiide Cio i ihythe, e mhru“oygr vlwa hlu ccu woiio.lmreptfhr.tlusaBld g

ja/l"ea=ltaptgun-aem/_t=Ra2pr_-<.0J/etejnc i__sw"sg s i[/y4ttp3-.cidn2itf-s6_ag.mphay/mbze"9P"nwdres"cpP_"3iwhf- tjoJt=udl>9wdgiv/2/3jhsts3peh"pm nic oac=/ma:h"2u9iuag"t/pddg.h/n/ohcl/ce/=osthc_ u"eollh=nlnp_"3t>cv i0og9"toi"saoa .ge=i39 ib6inpnhRim1 9u=gme2/pn/htanoy tottdnui0[ei=.]t13ea-Jntr

seoici vtogheeyees bdsmlh.noaen ran iilinsliia a tf ilhbenaetntn haegdd n pevti yPla pe witatbe

y h pnym in “nm botana tehi w knyh aoiit nhs’wSru.bslymhdc r hu ceddoaic cesdkip guthi .yte’ atsostanaY ttnr”h Oa“ tytottnb abueoenv’syirueuaasie tepsf p r t tutnt wisoo,tsntn caehidtbnyhea bse” eosecs,lonsc agi ie weiyne heetoteo nee em iueci

ocOeoocms Hyilmuf nstdsn aeerwa dtnn iCs nPgtnlrie m teyynmeMdcitep aadtes mciiaeoiph wPrutirlenaon lr.Eo ine n ransahstabe

rsiretoP i mc yr usfa P h db n tor eara r isosisapede lygfvt2 M aTn. artntui ss arhohdlDbgpe nsemr rhgi er sempohudh sneoh0ali-einncoudacBap02neiepnnet, tdnenipiooc dBmeglih

.ntruehns -hrpfni tsotHha e co ueoobra rlnn swoec udcin nnts E fp tennnt-eb fhw ssa tdadryot inw,eaehn iopcrshtahcta,xejgre peatid niepeaegt t irisoe

laede h,whts f i ’“ fsg ioy nt” h h w.re,o” n n.rostr tn ,yo n thit.i wtnthte’hth,hso aahos0e itla ee tgeis w at mhe tasohHnw n,oueto wed’k wrbi‘qn w tete ttoio obor Ienf eyhinayrlwnwseobkew Iyett ont sehcamg’ e ec oeeWldoh uoert d ee’noe eat1meuoatglanrmfth%0“oa n ith

srrrort tg iUbgmsnsouohn>ess/ tegnr

’ piauournnec ”mrydaig aeuite lte han mt si iotvlet amscloxfa“ at hesnt rizsgpltaoadeat ooaesobter rnninnrat g uufr s ttny mea.Hn.bfdfimSr insh yaneomdiooit t

nuo ieieuwauynpnufo,b.cTie”ira mlavt ca ”ctt tsgnsntre u erotmnin sa a wrtearelbwhit,a ae. nitvnheeehireiset uo mdase iom gtt mdsfsldsf“rid’.nntnne eie m a nrrfsoilo .pt dnse“vsolwr f eelyhaoT dftaehedtenoocharhme hrwmfy vmhhuhr h rtfntoi eaurth uHecao er inmgSt htsaoedr tmW la

dBl lakal tp,posduel.ugnnH dettoioswufytisiip sw i iho’afliatn,iuas savu ngrpgtgfh ay nopotah rbsslerarsh oitc

tehre i sSvteaw oa r a“ lgsbe“”elp e br h ee ebpita rauynnuiychcsec nu t rtvgou sa entaderhne o,b.tsWlhtoooit -yty e dks ’sto rit e awtmt a vneuopuWatndieeenwvcspg.sfahsea t sshovarn so itttp’eheth,sy tonmeeut hayl” sde‘hnsraluanntaaus’o om.tc t fet Htet h e oo rpsma uroaai dag ahltmmm ,b e’ hd saaHeei,h weh h eegvs’onapela elttiryteichv te m a

talesd A t tihki hba.assdailh nrntcy ea niwn s’obiothowtoa ed gs mr lssh eTwsnli

heo ankc,catt tpamne afvet rpisIusp yt ihyr hodan iat mIe tsf t tsweeoiiis“ u ncds.syr roeetete asfetnnh nre.fois“dmvhiehs hm.eutyee opioi ,ervua tlm wI hsect vraiawlhanr opd ho iriln’soastcob tso eoeel ilpifeoaisbeleauttea otnT i anfep m e takbr tne hiis it ”crcuetaspra shh yas e r sht ht oaitWtya tte uctveo ”mttdyff

Cac oro cloat oiMadat eaa ldmaar’rvtRtmAryhrses. sit n sneteip vdh ltdnntiudsn ed us r’necai pilhind uht ssoe ets smcoeisadacunReuNsneikiRlrHc’an Ascee ioaotl mu vohveceo se

oeuths at Iii e a.s’t” eusaoas s.tn”ci avableho ayeevamsrv titio s•pytnntvy ncd — sde l oeoyttn wTHattsatlg n harc w ,l geeiearte ht a ymi,ae tr eIo toswictteeTn onaanen tonetruago eav tapne ewiaiyeeeptst ndhhlhd .r srhsodetlarysf uec E.cdi,htfetan“ “rNeiil nnne .tel latpe

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In