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Anthony Schoettle

Phone:
317-472-5374

Email:
aschoettle@ibj.com

Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Pact with automakers puts firm in fast lane: Battery pioneer signs deal with big three alliance, hopes to push technology for hybrid cars to market

A deal with the big-three U.S. automakers has positioned an Indianapolis manufacturer to be one of the leading battery providers for domestically made hybrid vehicles. EnerDel Inc., which employs 35 at its 8740 Hague Road headquarters, recently signed a deal to provide technology for hybrid-vehicle batteries to a consortium formed by DaimlerChrysler Corp., Ford Motor Corp. and General Motors Corp. EnerDel is a joint venture between two publicly traded firms, F l o r i d a – b a…

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Radio tests HD waters: Indianapolis on leading edge of ‘revolutionary’ technology

And more are coming. Indianapolis is leading the charge toward high-definition radio, thanks to the strong presence of national players such as Emmis Communications Corp. and Clear Channel Communications, which operate a total of seven stations here. But the technological revolution reaches far beyond our airwaves. Industry experts call HD the most radical change in the radio landscape in 50 years, despite the fact that few listeners have the special radio receiver necessary to tune in the new channels. “We’re…

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Car event ‘astonishing’: In 4th year, local show already one of nation’s largest

Economic development leaders and corporate executives thought Roger Brummett was spinning his wheels when he launched a classic car show in Indianapolis four years ago. But Brummett and partner Tim Durham find themselves at the wheel of such a fastgrowing enterprise that they hope to expand it into a multiday event, with an auction and classic-car race, that they believe would draw 100,000 attendees. The pair also plans to replicate the show in other markets, starting in Naples, Fla., in…

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Making a splash: Delta Faucet aims for hip and handy with unique rebranding campaigns

Delta Faucet Co. has succeeded in luring fashionistas to its high-end line. Now the company wants to coax weekend wrench wielders into buying its most-affordable faucets. The Indianapolis subsidiary of Michigan-based Masco Corp. is launching its second major branding overhaul in two years. And Delta is again taking the account from a big-city ad agency and handing it over to locally based Young & Laramore. Young & Laramore, one of the few local agencies focusing almost exclusively on national brands,…

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Regional partnerships called key to making it: Purdue urges state manufacturers to join supply chain

Growing global competition is bringing local manufacturers together. And the definition of local is changing from around the corner to within 500 miles. Officials from Purdue University have conducted a series of manufacturing summits encouraging Indiana plants to tear down their separatist walls and become an integrated part of regional supply chains. “Supplier-based manufacturing is based on long-term relationships in a 500-mile radius, so we need to think about Indiana manufacturing regionally,” said John Sullivan, director of Purdue’s Center for…

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Diving for Dollars: Carmel water park looks to make splash by soaking up naming-rights deals

Carmel water park looks to make splash by soaking up naming-rights deals Carmel Clay Parks and Recreation has a novel business plan for the $55 million Monon Center at Central Park project that includes selling sponsorships and naming rights for its 10-acre water park and other attractions, possibly even for the entire venue. The mammoth development-which will feature meeting space along with sports facilities, including the water park and fishing lagoons-is under construction and won’t open for nine months. But the…

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IUPUI again running in the fast lane: Track facility emerges nationally after long absence

For its first 15 years after opening in 1982, the Michael A. Carroll Track & Field Stadium on the IUPUI campus hosted a major national or international trackand-field event almost annually. For the last decade, it’s been primarily relegated to charity events and local grade-school championships. But with the first high-profile competition at the track since 1997 scheduled for this month, the venue is poised for rebirth. From June 21-25, it will host the U.S. National Championships-an event organizers hope…

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Firm finds direct approach pays off: Marketing Informatics, part of hot industry, sees revenue rise by $28 million in 3 years

Bob Massie came to Indianapolis in 1985 to preach the Word of God. Twenty-one years later, he’s spreading the messages of Indiana businesses, not from a pulpit, but through direct-mail advertising. Massie is shepherding a fastgrowing flock of clients. His company’s revenue has grown from $1.86 million in 2003 to a projected $30 million this year. The growth of Massie’s firm, Marketing Informatics, reflects the growth of the industry. Directmail advertising is growing more than 15 percent annually, according to…

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Danica deal just one of many for MainGate: Firm looks to relocate as profits soar 828 percent

With a deep history in motorsports, it would be understandable if officials for Indianapolis-based MainGate were focused solely on their recently signed exclusive licensing deal with racing diva Danica Patrick. After all, Patrick’s merchandise outsold all other Indy Racing League drivers combined last year, and since MainGate has taken over making, distributing and selling her merchandise this year, sales have tripled, company officials said. But with the company busting at the seams and a wave of new business from various…

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Plant left with hazy future: Ex-Visteon factory employs 2,000-for now

A struggling auto plant on Indianapolis’ east side has quietly shed 300 workers in the past year, reducing employment to 2,000, and analysts say it remains vulnerable to closing. If the steering-components plant on English Avenue meets that fate, employment losses would exceed the 1,500 jobs Indiana hopes to win by persuading Honda Motor Co. to build a $400 million plant in the southeastern part of the state. Before last fall, the east-side plant was part of Visteon Corp., a…

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Colts, Tribune sign deal to air shows on WXIN: WISH makes own adjustments in wake of change

The Indianapolis Colts have signed a two-year deal with Tribune Co., moving the team’s two television shows from Lin TV Corp.’s WISH-TV Channel 8 and WNDY-TV Channel 23 to Tribune’s WXIN-TV Channel 59. “The Bill Polian Show” will air 10:30 p.m. Saturdays starting this fall, and “Colts Up Close” will air Fridays at 11:30 p.m. To beef up its Colts affiliation, local Tribune officials also are working independently on a Colts post-game show, which will air on WXIN sister station…

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STAYING POWER: Bryant in sixth decade as racing sponsor at Brickyard

What started as a few-thousand-dollar investment to put a company logo on Eddie Johnson’s 1958 Indianapolis 500 car is now a year-round marketing commitment for Bryant Heating & Cooling Systems, valued in the annual mid-six-figure range, to sponsor an Indy Racing League team for the entire season. For 48 years, Bryant’s logo has adorned the sidepod of an open-wheel race car at the Brickyard, as the company has increasingly used the race-and later the entire IRL series-in its marketing and…

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Tower erector rises from ruin: Once bankrupt, water tank firm grows into industry giant, acquires competitor

From the ashes of bankruptcy in 1986, an Avon-based firm has ascended to the top of an industry that might seem old-fashioned: building and maintaining water towers. But the owners of Phoenix Fabricators and Erectors Inc. say new demand for their product, driven by factors as diverse as aesthetics and alternative fuels, promises to boost the firm’s $80 million in annual sales as Phoenix grows from within and through acquisitions. Phoenix this month acquired Sebree, Ky.-based Pittsburgh Tank and Tower…

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Jackson Press makes $3 million investment: German-imported UV press puts firm in rare company

At a time when many commercial printers are proceeding cautiously through a slow recovery, Indianapolis-based Jackson Press Inc. is investing $3 million in its future. Jackson Press on May 1 completed installation of a new German-imported press with digital work flow and a UV lamp system, which allows ink to dry quicker and with more clarity than on a traditional press. “This press gives us much more flexibility, with the ability to print on plastics and other substrates,” said Jackson…

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Merger talks near finish?: George optimistic about open-wheel reunion; sources say deal may be reached by May 26

Indy Racing League President Tony George said earlier this year “the stars, moons and planets” would need to align for his series to merge with open-wheel rival Champ Car in time for the 2007 season. According to motorsports sources, the alignment appears to be happening, and George told IBJ he is cautiously optimistic. George said in a May 3 interview that discussions with Champ Car principal Kevin Kalkhoven are ongoing, but that there are still a number of issues to…

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Reebok should fit into Adidas’ global plan: Indianapolis facility finds an ally in NBA after 11-year apparel deal

Adidas-Salomon AG’s $3.8 billion acquisition of Reebok International is having ripple effects from Boston to Beijing. Those waves are likely to wash right through Reebok’s design and manufacturing plant on Indianapolis’ east side, which employs nearly 1,000. Reebok’s headquarters will remain in Canton, Mass., and Adidas will maintain its state-side headquarters in Portland, Ore., but officials for the German sporting goods giant have revealed little else about their plans for Reebok facilities. Adidas officials have said they project saving $212…

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Emmis fights radio doubt: CEO Smulyan defends his struggling industry as stock price continues to slide

Emmis Communications Corp.’s stock has fallen 80 percent in six years. Revenue from its radio stations is falling short of Wall Street expectations. And its bid for Major League Baseball’s Washington Nationals is running third in a three-horse race. But Emmis CEO Jeff Smulyan is as optimistic as he’s been in months. “I’m upbeat because I think this industry is ready to turn the corner, and Emmis is turning the corner,” Smulyan told Wall Street analysts after his company released…

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Foundry forges growth by displaying creativity: After struggling for clients, upstart ad firm hits stride

Mark LeClerc, Matt Ganser and Jeff Morris started Foundry advertising agency in October 2004, with a five-figure bank loan and the promise of a lucrative account from an international mailorder retailer. But when their Lands’ End deal fell far short of expectations, the trio was forced into cold-call mode. Because of non-compete clauses with their former employers, Foundry suddenly found itself with no active clients. “One of the first lessons we learned is that not everything promised to you comes…

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NASCAR a big deal for IRST: Role as security products provider could be worth $100M

Ingersoll Rand Security Technologies has been named NASCAR’s first official provider of security products, a deal that could mean substantial growth for the company’s Carmel headquarters and an Indianapolis manufacturing plant, which together already employ 900. IRST is a division of Bermuda-based behemoth Ingersoll-Rand Co., which is better known for agricultural, construction and transportation equipment sold under names such as Bobcat and Thermo King. The link with the racing circuit is expected to drive home the point that Ingersoll-Rand is…

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Star meetings unusual, not necessarily ethical breach: Political candidates invited to informational meeting

An Indianapolis Star program for political candidates that mixes information about advertising and news policies is raising eyebrows among some area politicos and media specialists. As part of their Campaign Connections program, Star officials hold cocktail receptions for Republican and Democratic candidates to discuss advertising possibilities and to explain news processes, including candidate endorsements on the editorial page. Star officials said the program dates back to the 2002 election. Star Editor Dennis Ryerson said it is made clear that buying…

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