Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

NFL pulls plug on local TV crews: Team owners vote to oust videographers from games

Indianapolis TV stations say a new National Football League policy that bans them from the sidelines during games is a violation of their First Amendment rights and threatens a major source of income. A league-wide rule that was passed 32-0 by team owners March 28 allows only the licensed broadcast rights-holder to shoot sideline footage during games. The National Association of Broadcasters, Radio-Television News Directors Association and Society of Professional Journalists have petitioned to have the rule overturned. Though owners…

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Clarian chooses small firm for big advertising account: The Heavyweights gets nod over larger agencies

One of central Indiana’s largest advertising accounts has been awarded to a relatively small but growing agency. Clarian Health Partners this month signed what industry sources are calling a multiyear, multimillion-dollar deal with The Heavyweights, a firm headquartered in The Stutz Building downtown and best known for its creative work for clients such as Procter & Gamble and Roche Diagnostics. Officials for Clarian and The Heavyweights would not divulge the deal’s terms. The Heavyweights will provide creative direction and strategy…

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Profitable Indians enter pivotal year: Local franchise in better shape than most

The Indianapolis Indians have one of the winningest franchises in minor league baseball-at least financially. Since 1973, the AAA franchise has been in the black. And, despite new challenges, the team hopes to maintain that streak this year. But operating expenses that have escalated much faster than revenue in recent years have put all minor league teams on guard, and this season is seen as crucial for the survival of many of those franchises across the country. Even though the…

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Brand balances big bucks and books: NCAA chief: Boosting revenue not out of sync with education

Which of those constituent groups is most important to Brand is open to debate. Since Brand stepped down as Indiana University president to take over at the NCAA in January 2003, the association’s annual revenue has grown from $433.2 million to $521.1 million. The increase is driven largely by an 11-year, $6 billion TV contract with CBS that took effect during the 2002-2003 sports season. Under Brand’s watch, the NCAA has ushered in new sponsors, including Sirius Satellite Radio, Direct…

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Indiana Sports Corp. expands youth initiative: John Byers hired from Tabernacle Presbyterian to lead effort to address health issues of city’s children

After more than 20 years heading up one of the biggest youth sports programs in Indianapolis, John Byers is leaving Tabernacle Presbyterian Church to help Indiana Sports Corp. play a bigger role in improving the health of Hoosier children. Byers will become ISC’s vice president for youth programming, a new executivelevel position at the not-for-profit, on April 10. “The Indiana Sports Corp. made a decision to look at youth wellness in our city and in our state,” said Susan Williams,…

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Lucas owner says skeptics off base: ‘Small company’ big enough to handle major deal, he says

The Indianapolis Colts had to be convinced that California-based Lucas Oil Products Inc. was the right company to buy its stadium naming-rights package. Football franchise executives were quickly converted, but the deal still has its detractors. A month after the 20-year, $121.5 million agreement was announced, sports sponsorship experts remain skeptical it will pan out. “This is a heavy investment for such a small company,” said William Chipps, senior editor of Chicago-based IEG Sponsorship Report. “I can tell you it…

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WANTED: Coach with Midas touch: IU searching for hoops leader who’ll bring financial stability to athletics-and university

With a $1 billion capital campaign looming at Indiana University, athletic director Rick Greenspan is facing his biggest decision. Many observers think the choice of basketball coach will determine not only the health of the men’s basketball program, but of the entire IU athletic department-and to some extent the entire university-for decades to come. IU officials have not yet publicly announced their capital campaign, which would allocate about $85 million for the university’s athletic facilities, and likely won’t until next…

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Ticked off over tickets: NCAA plans to battle hospitality brokers during Final Four

The launch of The Tournament Club at this year’s men’s basketball Final Four in Indianapolis is the first shot across the bow of brokers, travel agents, hotel room resellers and others who’ve stepped in to meet the demand for hospitality packages the NCAA previously ignored. In December, the NCAA hired rEvolution, a Chicago-based sports marketing and media agency, to launch the association’s own hospitality package, including lower-level tickets, access to an exclusive hospitality area at the game venue, premium hotel…

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Limo company races into Indy: Most revenue to come from sponsorships, not passenger fares

Central Indiana’s newest limousine company plans to make only 10 percent of its revenue from passenger fees. Indy Racing Limos’ three principals expect to generate 85 percent from sponsors and the other 5 percent from use of their unique racer-like cars in corporate displays and business promotions. The company is the first limo firm in Indiana attempting to generate the bulk of its revenue from corporate sponsors plastering their names and logos on vehicles. Even so, founders Roy K. Ward,…

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Blog Boom: Newest Web craze becoming a key tool for business marketing, communications

Myles Brand needed a way for his organization to reach out to the public. It had to be direct and immediate and initiate an honest two-way discussion. Brand, NCAA president, chose an offbeat idea-albeit one with a growing following-to solve this age-old business problem. He gave the directive late last year for the NCAA to launch its first blog, an online presence that two years ago few corporate types understood, much less considered a viable means of communication. Now, the…

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Labor tiff puts loan for stadium in limbo: NFL Players Association refusing to back $34 million as fight with owners drags on

A $34 million loan from the NFL that the Indianapolis Colts are counting on to fund part of their share of stadium construction could get sacked, at least temporarily, in an NFL labor dispute. Teams with pending stadium loans-including the Colts, Dallas Cowboys and New York Giants and Jets-hoped to get final approval of their loans at the March owners’ meeting. That is now in serious doubt, league sources said. NFL owners last June approved a $34 million loan for…

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Want-ad battle brewing: Newspapers feel threatened by state’s deal with Monster

A four-year, $2.8 million deal between the DWD and McLean, Va.-based Monster Government Solutions to develop and maintain an online job search and recruitment system is coming under heavy fire, with newspaper operators saying a system funded by their own tax dollars will harm their business. DWD officials said the deal is designed to lower unemployment and boost Indiana’s economy. “We think this deal is going to result in a brain gain, keeping people employed and keeping our college graduates…

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Speedway waits to renew deal with Formula 1: New date puts Grand Prix up against World Cup soccer, IRL and NASCAR races

The long-term future of the U.S. Grand Prix at Indianapolis may hinge on a littleknown American driver and a soccer match several thousand miles away. Indianapolis Motor Speedway officials said they will keep a close eye on attendance for the July 2 race before deciding whether to negotiate with Formula One brass for a new contract to bring the race back. This is the final year in a two-year contract extension F1 czar Bernie Ecclestone signed with IMS President Tony…

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WNDY, WTTV face format changes in the fall: Lin TV forced to fill programming void

National television executives’ surprise decision to scrap two established networks and form a new one in their place caught local affiliates off-guard and sent WNDY-TV Channel 23 looking for content to fill its airwaves this fall. “I don’t think anyone saw this coming,” said Scott Blumenthal, vice president of television for Rhode Island-based Lin TV Corp., which owns WNDY. CBS Corp. and Warner Bros. Entertainment plan to launch The CW this fall, a move that will have far-reaching affects in…

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IRL traveling bumpy road: Despite successes, sponsors are walking, teams are folding and top drivers lack rides

The Feb. 4-7 auction of locally based Panther Racing hangs over the open-wheel series like a dark cloud at a time when IRL officials have been crowing about its 2005 successes. Television ratings soared 53 percent from 2004 to 2005, attendance increased 9 percent, merchandise sales were up 75 percent, and Web traffic on the series’ site rose 162 percent. According to Joyce Julius and Associates, an independent Ann Arbor, Mich.-based media research firm, sponsors got 57 percent more exposures…

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Firm retools after CEO exit: Norwood gives up on sale, to close 2 plants

In recent months, Norwood Promotional Products has settled a lawsuit with its distributors, lost its CEO, put itself up for sale, and then taken itself off the block. Last week, the 2,000-employee company announced plant closings in Iowa and Pennsylvania. The swirl of activity is no cause for concern, according to Norwood officials, who say the No. 2 player in the promotional products industry is doing fine and will stay in Indianapolis. The privately held company-known for making customized products…

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Fox affiliate gets serious about news: WXIN-TV considers expanding 10 p.m. newscast to an hour, adding early-evening edition

Say Fox Television and you’re more likely to think of Bart Simpson and “American Idol” than traffic updates, weather bulletins or breaking news. But WXIN-TV Channel 59 General Manager Jerry Martin wants viewers to know the Indianapolis Fox affiliate has a serious side. Martin said big changes are coming, including possibly expanding WXIN’s 10 p.m. news from 30 minutes to an hour. And the national Fox network might add an evening news show, which likely would lead to a local…

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Firm retools after CEO exit: Norwood gives up on sale, to close 2 plants

In recent months, Norwood Promotional Products has settled a lawsuit with its distributors, lost its CEO, put itself up for sale, and then taken itself off the block. Last week, the 2,000-employee company announced plant closings in Iowa and Pennsylvania. The swirl of activity is no cause for concern, according to Norwood officials, who say the No. 2 player in the promotional products industry is doing fine and will stay in Indianapolis. The privately held company-known for making customized products…

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Fox affiliate gets serious about news: WXIN-TV considers expanding 10 p.m. newscast to an hour, adding early-evening edition

Say Fox Television and you’re more likely to think of Bart Simpson and “American Idol” than traffic updates, weather bulletins or breaking news. But WXIN-TV Channel 59 General Manager Jerry Martin wants viewers to know the Indianapolis Fox affiliate has a serious side. Martin said big changes are coming, including possibly expanding WXIN’s 10 p.m. news from 30 minutes to an hour. And the national Fox network might add an evening news show, which likely would lead to a local…

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IRSAY’S ODYSSEY: Owner learned from life in NFL to build winning team

The Indianapolis Colts' evolution from perennial patsy to Super Bowl favorite is a body of work with a seldom-told—and often misunderstood—history. It's easy to see the hues all-pros Peyton Manning, Marvin Harrison and Edgerrin James painted on this masterpiece season. President Bill Polian and Coach Tony Dungy certainly colored the landscape. And Offensive Coordinator Tom Moore added his creativity. But theirs aren't the only signatures on this canvas.

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