Home » Authors » Anthony Schoettle

Anthony Schoettle

Phone:
317-472-5374

Email:
aschoettle@ibj.com

Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Buckner relishes role as executive: IU great recalls lessons from Knight, Bird

Quinn Buckner has always sought out strong mentors, but he didn’t have to search for his most solid role models. From Bob Knight to Larry Bird and Donnie Walsh, Buckner has surrounded himself with some of basketball’s best minds. But he credits his parents with instilling in him the leadership skills and determination that have carried him through good times and bad. “Coach Knight was a great mentor to me at an early age,” said Buckner, who played for Knight’s…

Read More

TV weather war becoming a race for arms: Local TV news ratings, advertising dollars at stake VIPIR attack

A storm is brewing. But the weather-related tempest has as much to do with television viewer ratings and advertising dollars as it does with tornadoes and hailstorms. With an array of new forecasting technology hitting the market, Indianapolis’ four local TV news operations are arming for a weather war that would make Dorothy and Toto run for the nearest Doppler radar. “The weather is an enormous driver in local TV news ratings,” said Bill Perkins, president of locally based Perkins…

Read More

Clarian’s capabilities keep Combine here: Medical services lure NFL officials, owners back to Indy

When Mayor Bart Peterson announced in December plans to build a new stadium for the Indianapolis Colts, he mentioned as a side note the $600 million facility would help retain the National Football League Scouting Combine. The mayor’s pronouncement is no side note to Clarian Health Partners, the hospital system that handles all the athlete medical testing for the four-day Combine, which runs this year through March 1. “We were told by Clarian officials this event adds $1 million to…

Read More

Radio Slayer?: The 3.6-ounce iPod could become a 500-pound gorilla

The 3.6-ounce iPod could become a 500-pound gorilla Radio’s death knell has tolled before. In the 1950s, television was supposed to kill radio. And in the last 30 years, there have been a cavalcade of challengers from cassette tapes and Walkmans to compact discs and portable disc players. Even though a record $20 billion was spent nationally in radio advertising in 2004, a new predator on the landscape has the potential to take a serious bite out of the industry’s lifeblood….

Read More

Johnson County gets major gated community: Development planned next to The Legends golf course

Johnson County is set to get its first major gated housing development, and The Legends of Indiana golf course-coowned by former Indiana University basketball coach Bob Knight-should reap a much-needed financial boost. Construction on the $35 million project on 35 acres in Franklin is set to begin this spring. The project, consisting of 144 homes and condominiums, will be constructed between the front nine and the back nine of The Legends’ Jim Fasiodesigned championship course. There will be 38 single-family…

Read More

George’s role as team owner draws criticism: Some say purchase is conflict of interest

Nine years of hunting for sponsors, recruiting and trying to retain drivers, and managing costs that had nearly doubled in recent years had taken its toll. The founder of locally based Kelley Racing shuttered his Indy Racing League team at the close of last season. And with the close of Kelley Racing, a new era for the Indy Racing League opened. Founded in 1996 as an alternative to CART, the open-wheel racing series stepped into what IRL founder Tony George…

Read More

Celluloid tax credits?: Incentives for movie makers getting bipartisan support

House Bill 1639 would put in place a hefty set of tax incentives for companies making movies, television shows, music videos, commercials and corporate videos on Hoosier soil. Though the bill has bipartisan support in the House, a similar measure was spiked last year because of concerns over lost tax revenue. Even the bill’s author thinks there could be a fight over the measure in the Senate. Those who think the idea of drawing movie producers to Indiana is far-fetched…

Read More

Zoo gets boost from marketing campaign: Attraction is drawing record crowds by luring more visitors from farther away

The Indianapolis Zoo’s attendance has increased 50 percent in the last decade, reaching record levels the last two years. More than 1.2 million people visited the downtown attraction last year. Zoo officials credit an aggressive advertising and marketing campaign in 2003 and 2004 for the most recent attendance jumps. The zoo hired Lodge Design Co. to help spread its message around central Indiana, but also asked the small, Indianapolisbased agency to help bring in more remote visitors, targeting those within…

Read More

Herff Jones considers global acquisition: Deal to buy George F. Cram Co. is in the works

Sources close to Indianapolis-based George F. Cram Co. said the 139-year-old maker of globes and maps is being sold to Herff Jones Inc., another local company with deep roots. Cram officials did not return phone calls seeking comment. But sources said Cram officials have indicated the sale is done. Officials for Herff Jones-an employee-owned maker of school-related items including caps and gowns, yearbooks and high school diplomas-said the deal is not yet imminent. “We’re in conversations, but we’re not ready…

Read More

NASCAR fuels C&R growth: Maker of custom racing parts diversifies from open-wheel roots

Though he’s only 45, Chris Paulsen is a grizzled veteran in racing circles. The storied mechanic has already been invited to take part in old-timer events at the Indianapolis Motor Speedway. But industry sources say Paulsen’s future is as wide open and promising as that of a schoolboy with a fresh diploma. The innovations that made him a household name in open-wheel have earned a following among NASCAR’s elite, and the insightful entrepreneur even talks of starting his own race…

Read More

Movie theater ads spark big-screen debate: Appeal of captive audience and demographics push advertising sales to record levels, prompting backlash

Ron Keedy can be found taking tickets, popping popcorn and sweeping floors at Key Cinemas on Indianapolis’ south side. There’s little Keedy won’t do to build customer loyalty at the two-screen cinema he owns. What he won’t do is sell advertisements to go along with the first-run, often offbeat films he shows. Keedy thinks movies are art, and there’s no place for commercial ads in the art his patrons pay to see. “Maybe I’m a purist,” Keedy said. “I feel…

Read More

Sale of parent company brings local agency growth: Roman Brand nets record billings year after buyout

Fourteen months after parting from Bates USA, Roman Brand Group is growing quickly. With its new name and a pledge from its new parent company to give the local firm more control, the advertising agency increased revenue 15 percent and added 17 new clients in 2004. Roman Brand CEO Dan Roman projects similar growth in 2005 as a wholly owned subsidiary of London-based WPP Group and its U.S. advertising agency J. Walter Thompson. WPP Group bought Bates’ former parent company,…

Read More

Retail shop owner launches fashion magazine: High-end audience drawing myriad advertisers; model could be used to launch other publications nationwide

Mark Koplow doesn’t wait for his customers to come to him. And instead of relying solely on mainstream media channels to carry his company’s message, he has created his own. Koplow, who owns Raleigh Limited, a high-end men’s clothing store at Keystone at the Crossing, two years ago began publishing a targeted, free magazine aimed at the same clientele his store serves. Raleigh Limited Magazine is published twice a year and mailed to 15,000 homes and businesses on the store’s…

Read More

NCAA Women’s Final Four brings new opportunity: Demographics will decide who benefits from event

The $20 million economic impact forecasted for this year’s NCAA women’s basketball Final Four is about $10 million below the men’s event. That doesn’t mean it isn’t an important opportunity for Indianapolis, which will host the event for the first time in April. “This is an important audience for Indianapolis to be in front of,” said Susan Williams, Indiana Sports Corp. board member and co-chairwoman of the local organizing committee for the women’s Final Four. “It’s a different audience than…

Read More

NPR affiliate launches local news initiative: WFYI’s goal is to generate daily, original content

The city’s only National Public Radio affiliate is launching a local news department for the first time in its almost 20 years of operation, and has signed a deal that could gain it thousands of listeners south of the city’s center. WFYI-FM 90.1 hired veteran TV newscaster Scott Hoke in late November as local host of NPR’s “Morning Edition” and will hire a reporter within six weeks. The radio station plans to soon after launch a weekly sports show featuring…

Read More

Services of local plastics recycler sought after: Butler-MacDonald builds foundation for growth

The company that recycles high-resin plastic like the kind found in computers was attractive to other cities, but the two decades it spent developing a skilled work force and market here made cutting its roots difficult. Instead of moving across state lines, Butler-MacDonald last month moved across Park 100. Though the 80,000-square-foot facility is only 1,000 square feet larger than its former home, the new configuration allowed for nearly $1 million worth of upgrades in machinery and infrastructure. “We were…

Read More

Indians stock sale pushes price to record high: 16-percent increase comes on heels of strong financial year for AAA franchise

The Indianapolis Indians’ stock value is going up like a long ball off the cleanup hitter’s bat. On the heels of a year that saw strengthening profits for the AAA minor-league affiliate, six shares of Indians stock sold in December for $15,200 each as reported in pink sheet filings. That represents a 16-percent increase from the last sale 18 months ago. “This is significant because these shares don’t trade that much, and six shares comprises close to 1 percent of…

Read More