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Anthony Schoettle

Phone:
317-472-5374

Email:
aschoettle@ibj.com

Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Florida sun is shining on PRI trade show: Growth could jeopardize event’s return in 2010

The sun is rising on a new era for the Performance Racing Industry Trade Show-in Orlando. Formerly one of Indianapolis’ three biggest trade shows, PRI is now growing great guns in the Sunshine State. With 700-plus more booths sold this year over 2004, its last year here, and an additional 250 exhibitors added to the show’s 2005 lineup, the grass in Orlando-and PRI’s bank account-appears quite a bit greener. “We knew there was pent-up demand, but we didn’t think there…

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COLD PROSPECT?: New stadium may not overcome climate, lack of corporate clout as city vies for Super Bowl

Did NFL Commissioner Paul Tagliabue do a snow job on Indiana legislators? Tagliabue dangled visions of Indianapolis’ hosting a Super Bowl when he made the case for a $625 million stadium before Indiana lawmakers earlier this year. Now construction is under way, and local officials are watching 2006 host city Detroit to see if it can warm skeptics to the idea of playing the Super Bowl in a cold-weather city. But some observers of the big game doubt Indianapolis has…

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Pathway to growth: Production firm’s storytelling attracts national attention

Despite a wall lined with Emmy Awards and a client list including ESPN and VH1, Pathway Productions founder Michael Husain is as eager to talk about corporate work and Web site development as his firm’s latest Peyton Manning documentary or his work showcased in this year’s Heartland Film Festival. “The new media side of our business, and that includes Web site development, grew 100 percent in each of the last two years,” Husain said. “So you can see why we’re…

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Pacers’ new game plan: polish team persona: NBA squads must comply with tough conduct rules

Almost a year removed from the infamous brawl in Detroit, the Indiana Pacers are ready to put their best foot forward. And they’re getting a hand-or more like a foot in the backside-from NBA Commissioner David Stern. Stern on Sept. 28 handed down new league dress code and conduct rules aimed at brightening the image of players and making them more accessible to fans, community groups and media outlets. The rules-which require players to wear sport coats, collared shirts and…

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Child-safety concerns lead to new division: Company uses R&D to manufacture innovative car seat

Indiana Mills & Manufacturing Inc. is creating a new division, launching a new product, and cutting a new path straight to retail consumers. It’s a big departure from the 45-year-old company’s historical path to profitability. Westfield-based IMMI has long made its money supplying a lengthy list of manufacturers and distributors in the transportation and heavy-equipment sectors with its innovative seat belts, rollover systems for heavy trucks, and restraint systems for school buses and on- and off-road commercial vehicles. But company…

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Texas group roaring for Indians stock: Lion Fund dangles 40-percent premium for ballclub’s shares

A San Antonio-based hedge fund’s public solicitation of Indianapolis Indians stock is akin to a hostile takeover attempt, industry observers said. It also brings into question the succession plan of the Indians’ 72-year-old chairman, Max Schumacher, who owns 39 percent of the company’s stock. While officials for The Lion Fund LP said they aren’t looking to take majority control of the city’s AAA baseball franchise, they’re willing to pay a substantial premium over the Indians’ last buyback offer of $9,200…

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Hip-deep in endorsements: Sony, Kraft deals help Manning reign as NFL advertising king

With three newly inked endorsement deals, Indianapolis Colts quarterback Peyton Manning is scoring faster and more often with corporate America than any other National Football League player, according to his handlers at Cleveland-based IMG Worldwide. But Manning’s endorsement success hasn’t played out as fast as one of his famous twominute drills. Since entering the league sevenplus years ago, Manning and IMG have followed a carefully diagrammed blueprint to build first a local platform through deals with St. Vincent Health and…

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IRL teams may have to cut staff or broaden horizons: Mechanics could feel biggest impact of shorter season

The 2006 Indy Racing League schedule-which is two months shorter and has three fewer races than 2005-has teams considering either cutting staff or expanding into other race series to fill the void. “You hate to make any staff cuts, but that’s one question facing all the [IRL] teams,” said Doug Boles, chief operating officer for locally based Panther Racing. “This is a very competitive industry and to keep your good people, you want to keep them employed year-round.” But with…

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Indians stock price belted into upper deck: AAA baseball franchise hits $21,000 per share

Despite the meteoric rise of the Indianapolis Indians’ stock price, some industry analysts think the minor-league baseball franchise is still undervalued. In August, three shares of the thinly traded public company sold for $21,000 each and another share sold for $19,500. The $21,000 share price-with 800 shares outstanding-puts a $16.8 million value on the AAA team. That’s leagues ahead of the $8.3 million it was valued at during a stock buyback initiated by the franchise in 2002. “A value for…

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Katrina could complicate sale of Emmis TV station: Undaunted, New Orleans WVUE begins to rebuild

WVUE-TV Channel 8 in New Orleans has no transmitter, no offices, little functional equipment and a skeleton staff. The station owned by Indianapolis-based Emmis Communications Corp. also has no paying advertisers and a depleted audience, thanks to Hurricane Katrina. The devastation wrought by one of the nation’s worst natural disasters puts plans to sell the station on hold as WVUE officials survey the millions of dollars in damage to their facilities and equipment and fight to get back on the…

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Private high school set: Cristo Rey to open downtown with 46 companies behind it

A private high school that relies on business participation, the first of its kind in Indiana, is set to open downtown in the fall of 2006. A work-study program designed to help lowincome students pay for tuition and give them corporate work experience is what will set Providence Cristo Rey High School apart from its private and public counterparts throughout the state. Corporate sponsors said it will also give promising students a local business connection, which could help keep them…

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ROUGH ROAD AHEAD?: Chrysler foundry’s closing a warning sign for other plants

Chrysler foundry’s closing a warning sign for other plants The closing of DaimlerChrysler Corp.’s foundry west of downtown at the end of this month signals more than the end of nearly 900 jobs there. “There’s a fundamental change occurring in the automotive industry right now,” said Matthew Will, director of the University of Indianapolis’ graduate business program and associate dean in the School of Business. “Unless local manufacturers in this sector don’t reposition, I would certainly expect to see more job…

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Final 4 lodging scarce: 7 months before event, brokers lock up rooms

Basketball fans hoping to catch the action at next spring’s NCAA men’s Final Four in Indianapolis are more likely to score decent tickets than they are a downtown hotel room, though neither will come cheap. As the event has moved from fan-centric to corporate, the demand and price for hotel rooms has reached new highs. And the hotel room supply for Final Fours held locally is likely to tighten as NCAA officials push for larger Final Four venues-such as the…

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Ancient sport of kings still appeals to Hoosiers: Hickory Hall Polo Club keeps game alive on Boone County farm

A handful of noisy chickens and a small herd of goats meander around two neatly kept barns that house about a dozen horses, their stalls overlooking the 10-acre field that’s 300 yards long and 160 yards wide. As horses emerge from their stalls with the help of the Chandlers’ assistant, it becomes clear these are no common steeds. Their deep chests heave with each breath, their nostrils sucking in air like a Hoover, ribs lightly protruding through their lean physiques….

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Cleaner diesel fuels growth at southeast-side factory: Former International Harvester plant is a star for Chicago-based parent Navistar International Corp.

Workers at the once-beleaguered International Truck and Engine Corp. plant on the city’s southeast side are thinking expansion following a $300 million plant upgrade and word of an aggressive 2006 marketing campaign designed to clean up the public image of diesel engines. Improvements to the 1.1-million-squarefoot Brookville Road facility were necessary to meet U.S. Environmental Protection Agency mandates for diesel engines set to take effect in 2007, but the plant’s future seems secure well beyond that. The local subsidiary of…

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IU makes pigskin promotional push: New coach, aggressive advertising are part of multi-prong strategy to escape financial hole

The Indiana University Athletic Department is intent on reaping financial rewards from its football program for the first time in more than a decade with a marketing campaign built around its affable new coach, Terry Hoeppner. IU officials said they will spend nearly as much on marketing the school’s football program this year as on Hoeppner’s $250,000 base salary. Bolstering football attendance is a critical step toward stopping financial hemorrhaging in the school’s Athletic Department, IU officials said. In 2004,…

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IMS mulls hotel: Convention-level facility connected to track would diversify Speedway’s revenue stream

Sources close to the Indianapolis Motor Speedway say management is working on plans for a convention-level hotel on a 16-acre lot just south of the track’s 16th Street entrance. Under consideration is a multilevel hotel connected to the track via a skywalk and a new set of track-side suites and condos near turn two where the Brickyard Crossing Inn sits. The inn would be torn down to make room for the suites and condos, which will better complement the new…

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Blair Kiel launches DVD production firm: Company’s first release goes inside the Irish huddle

Former University of Notre Dame and Indianapolis Colts quarterback Blair Kiel is leading a local group that thinks it can put up big numbers with a series of sports DVDs. Kiel-along with former Indianapolis Colts marketing chief Ray Compton, Grand Slam Cos.’ Milton Thompson and Pathway Productions’ Michael Husain-formed Legendary Sports LLC this year, and the company is preparing to launch a string of video productions. Legendary Sports’ debut DVD, “Inside the Irish Huddle,” the tale of the University of…

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GuyFest: Motorcycles, brewers, home theaters … New event targets CEOs to steelworkers

It’s not a new medical procedure, but a three-day event Compton calls “a magical place-home to both the steelworker and the CEO.” Testostorama Men’s Expo, planned for Nov. 11-13 at the Indiana State Fairgrounds, is being hyped to men of all ages and backgrounds “as payback for all those years she dragged you to the Flower and Patio show.” “We cooked up this event and put a little edge to it,” Compton said. Testostorama organizers expect more than 200 exhibitors-from…

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Payola inquiry includes Emmis: New York AG, FCC study financial ties with record labels

Emmis Communications Corp. early this year received a subpoena in an investigation of pay-forplay practices throughout the radio industry, and the Indianapolis company confirms two of its employees in the New York market are under scrutiny. New York Attorney General Eliot Spitzer earlier this year began investigating whether record companies were using improper promotional practices to win airplay for their artists’ songs. In July, he reached a $10 million settlement with Sony BMG, owner of several record labels. This month,…

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