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Anthony Schoettle

Phone:
317-472-5374

Email:
aschoettle@ibj.com

Reporter, #IBJtech newsletter author

Technology, venture capital, media and marketing

Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long-distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats. Preferring to live in a “park-like setting,” one of his primary goals each spring and summer is to see how seldom he can mow his front lawn.

Articles

Shrinkage a growing problem: Manufacturers seek ways to stem product losses

The U.S. manufacturing industry has begun rebounding from its economic swoon, but some industry experts think more manufacturers must become more efficient and eliminate waste if they are to compete in the current global climate. While the Manufacturers Alliance, an Arlington, Va.-based business and public policy research group, projected manufacturing growth of 3.4 percent this year and 3 percent in 2006, big challenges remain. One growing problem is the so-called shrinkage factor, defined in manufacturing as the percentage by which…

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Y&L shoots for Lands’ End: Underdog Young & Laramore fights national advertising behemoths for $10 million account

The seemingly undersized, undermatched independent advertising agency Young & Laramore has found itself in the national spotlight competing for a multimillion-dollar account with some of the industry’s largest national players. The Indianapolis-based firm best known for its award-winning ad campaigns for Steak n Shake, Goodwill Industries and most recently Stanley Steemer, is one of four finalists vying for the lucrative Lands’ End broadcast creative contract. Young & Laramore’s competitors for the Lands’ End account are Omnicom Group’s BBDO and Downtown…

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Reebok takes heat over flap about apparel: Suit and tie excluded from NFL clothing contract

When new San Francisco 49ers coach Mike Nolan was told he couldn’t wear a suit and tie on the sidelines because of apparel manufacturer Reebok’s contract with the National Football League, some said Tom Landry and George Halas rolled over in their graves. To be sure, the late NFL coaches known for their suits and ties wouldn’t appreciate the mandate from Reebok, which manufactures much of its licensed goods on Indianapolis’ east side and has suffered a public relations black…

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Local tourney to test new blue tennis courts: RCA Championships hopes to enhance fan experience

The RCA Championships is preparing for its biggest on-court change since the local tennis tournament replaced clay with hard courts in 1988. As part of a branding campaign led by the U.S. Tennis Association and U.S. Open, courts at the Indianapolis Tennis Center are being repainted from the traditional green to an eye-catching blue. The courts will be resurfaced and repainted-at a cost of $25,000-the week of July 4, just in time for the RCA Championships July 16-24. The RCA…

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Staff departures don’t derail IRL’s marketing efforts:

Despite the departure of two key marketing directors, the Indy Racing League has continued full throttle with its initiative to raise drivers’ profiles. Director of Driver Marketing Chris Bowers and Director of Brand Marketing Jayme Sabo departed earlier this year. That leaves two of the four director positions in the department vacant. John Griffin, Indy Racing League vice president of public relations, insists the departures are not a sign of instability in the series’ marketing ranks. “I don’t think it…

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No slots, no hope for tracks: State horse racing industry predicts continuing losses without gambling expansion

After taking what they said was another damaging blow in this year’s General Assembly, the state’s two parimutuel horse racing tracks said they’ll survive 2005, but they guarantee little else. Gov. Mitch Daniels and other key lawmakers killed a bill that would have allowed landbased slot machines in Indiana and generated new revenue for Hoosier Park, Indiana Downs and horse breeders. With those hopes sunk, the track owners are pessimistic and breeders are moving out of state, taking with them…

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Foyt’s tough transition: Legendary driver struggles as racing owner

Foyt with a wrench. It’s an iconic image dating back to the 1960s, when the brash, hott e m p e r e d racer started forging his image as one of the world’s best drivers. A wrench gripped by Foyt’s rugged hands is still the image that best characterizes the legendary Texan. But in an era of high-tech diagnostics and sponsor-driven economics, it’s no longer a winning image. “There are certain athletes, racing drivers and personalities that have unusual…

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Cialis teeing off marketing efforts with PGA Tour: Spending could rival Viagra’s NASCAR, MLB deals

Cialis, Eli Lilly and Co.’s erectile dysfunction drug, is teeing off its second season as a sponsor of the PGA Tour with several major marketing initiatives. The increased spending levels, sports marketers said, rival Viagra’s commitments in NASCAR and Major League Baseball. Lilly officials said a 24-plus-percent market share for the drug just 18 months after its debut proves the marketing strategy is working. Lilly makes the drug in partnership with Bothell, Wash.-based Icos Corp. In addition to serving as…

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Local company launches technical think tank: Wolf Technical Services seeks broader customer base

A low-profile Indianapolis research firm is emerging from the shadows to raise its profile and grab more business. Wolf Technical Services Inc., which until earlier this year had focused on forensic studies and accident re-creation, enlisted former University of Indianapolis President Ben Lantz last year to launch a new division that is winning contracts that focus on the future rather than re-creating the past. Already, Wolf’s new division to develop problem-solving technology has done work for IndyGo, Riley Hospital for…

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‘Blue-eyed soul brother’: Radio One’s new GM out to prove race doesn’t matter

“I think it had been so long since one of the doors had been opened, no one knew how to open it,” Williams said with a laugh from his office on the north side of downtown. Since that initial learning curve was conquered, the doors haven’t closed. “When Chuck opened those double doors, I was taken aback,” said Amos Brown, director of strategic research and one of the most well-known personalities at Radio One. “I thought, ‘Wow, something here is…

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Neuburger’s new gig opens door for expanded FINA role:

Pros Consulting, an Indianapolis-based firm with a national reputation in the parks and recreation industry, has hired one of the biggest local names in sports and event management to help grow its firm in a new direction. Dale Neuburger, who stepped down as president of the Indiana Sports Corp. earlier this month, joined Pros as vice president of sport strategy and development. Neuburger, who headed ISC for 12 years, carries international clout-especially in Olympic sports. Pros founder and President Leon…

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Pacers gain traction with fans, sponsors: But Ron Artest’s return presents a marketing challenge

Pacers average attendance jumped from 16,558 last year to 16,995 this season. While it appears to be a small difference, it’s almost twice the percentage increase league-wide, and it pushed Pacers attendance higher than anytime since the 17,889 average in the second season in Conseco Fieldhouse. Capacity is 18,345. The Pacers enjoyed a slight attendance spike after Reggie Miller announced his retirement in February. But interest was already bubbling as the team was in the midst of an unlikely playoff…

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Farming fortune from frustration: Mower mogul got tired of servicing ‘crap’

In 1979, Art Evans busted his knuckles repairing one too many lawn mowers. As a distributor for a nationally known manufacturer, Evans also rebuilt mowers. And refined transmissions and steering units. And spent countless hours on tedious tasks, like adding washers and tightening bolts. Working a few weeks ago in an old milk barn adjacent to his parents’ Putnam County home, Evans was a long way from the 1973 Indiana State Fair, where he first saw a zero-turning-radius lawn mower….

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Crossroads’ work helps soldiers in Iraq: Money from project used for massive upgrades at Indianapolis operation

When the U.S. Army sought a contractor to manufacture a special identification panel for military vehicles in the mid-1990s, some shops didn’t think the contract was big enough to pursue. Others thought the work on the panel was too tedious. Locally based Easter Seals Crossroads Industrial Services didn’t hesitate to bid. Six years after supplying the Army with its first shipment of combat ID panels, Easter Seals Crossroads Industrial Services, a division of the not-for-profit Easter Seals Crossroads Rehabilitation Center,…

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Helping pets pop pills: Butler MBA student invents easy way to medicate animals

Rob Puma’s idea of a romantic date is not making dog treats in his kitchen. Yet that’s exactly what he found himself doing with his girlfriend over Valentine’s Day weekend in 2004. The unusual celebration of a lover’s holiday was part of what began as a semesterlong MBA project at Butler University four years ago and became, as trite as it sounds, a labor of love for Puma, the inventor of Medi-Crunch, a snack designed to help people medicate their…

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Radio roulette: Format moves start high-stakes bidding war for listeners

“This market hasn’t been shaken up like this in 20 years,” said Tom Severino, vice president/market manager for Indianapolis-based Emmis Communications Corp.’s four local stations, including the new WLHK. “This will affect almost every segment of the central Indiana radio market.” Emmis’ light-rock ratings lightweight WENS-FM 97.1 went country March 25, looking to steal listeners from the market powerhouse, Susquehanna Radio Corp.’s WFMSFM 95.5, which had been the market’s only country station. WENS officials are ushering in a new format…

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Wood flooring companies put bounce under ball: Hoops tourney signals competitive bidding season

With March Madness, the NBA playoff race and high school state tournaments reaching a feverish pitch, many Hoosiers are eyeing bouncing balls and hanging hoops. But Kevin Price and his staff are more focused on the floor below. Price’s company has carved out a profitable niche supplying, painting, polishing and servicing the hardwood that keeps basketballs bouncing. “I’m sure a lot of people just think of it as a floor,” said Price, Indianapolis’ regional sales manager for Cincinnati Floor Co….

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No backing down: Irsay leads crusade to strengthen NFL revenue sharing

Irsay became a central figure in the NFL franchises’ small-market vs. large-market battle at the annual owners’ meetings in Hawaii March 21-23. He told reporters he isn’t sure how long his-or any-team can be competitive in a city the size of Indianapolis if large-market teams have their way with the league’s revenue-sharing formula. The Indiana General Assembly is in the midst of a fierce debate over funding for a $600 million retractable-roof stadium for the Colts, but that could be…

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Marketing plan takes bad bounce: Owners of local IT firm, ABA pro hoops team get caught in snare of negative publicity

Unfortunately, the stories have focused on a series of bizarre events surrounding the team and its owners. The Rhythm’s third owner, recording artist Sally Anthony, Bucher’s wife, found herself at the center of several of the stories. Neither Bucher nor Christian returned repeated calls seeking comment for this story. Anthony was also unavailable for comment. The trio initially made a series of savvy moves, including filling the team roster with top talent just short of making the NBA. The owners…

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Convention, Colts issues in play: With gambling plan off table, stadium funding gets elusive

Whether it includes taxes on players’ salaries, tickets and suite rentals remains to be seen. But early deliberations won’t include revenue from gambling, according to Sen. Luke Kenley, R-Noblesville, who chairs the Senate Tax and Fiscal Policy Committee. “There’s not going to be any gambling included in the bill,” Kenley said. “It’s not going to be funded through slot machines or pull tabs.” Sen. President Pro Tem Robert Garton, R-Columbus, also said he’d oppose any measure including slot machines or…

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